*UPDATE* - Rogers has reached out about this deal to clarify it further: The White Z10 is part of the Winter White promotion, however $139.99 is the promotional price. The $39.99 posted previously seemed just a little too good to be true.
Hey Canada, for a limited time you can pre-order your white BlackBerry Z10 through Rogers and take advantage of their Winter White-Hot event which will garner you a discount of up to $100 off the price of the phone. While the Winter White-Hot event page on the Rogers website doesn't list the discount for the Z10, Ronan over at BerryReview did get confirmation from a rep that it will qualify for a discount.
Of course, as with any deal, there is fine print. Savings of up to $100 off purchase of select white devices only with new activation before Feb. 19, 2013 on any 3-yr talk, text and internet plan having min. $45 monthly service fee. In the end, the Z10 will start at $139.99 on contract when purchased from Rogers which is a sweet deal.
What do you think CrackBerry nation? Are you going to be taking advantage of this offer and snatching up a white BlackBerry Z10 from Rogers?