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Waterloo buildings start getting new BlackBerry branding!

By Michelle Haag on 30 Jan 2013 12:59 pm EST

With the announcement today of Research In Motion officially changing its name to BlackBerry, we're already starting to see the buildings in Waterloo getting new signage! Nicole Lampa of CTV News tweeted the above image, showing off the new logo. What do you think of the change?

Michelle Haag Michelle Haag "@_Miche11e_ and C0001B3B5" 1191 (articles) 1683 (forum posts)


Looks so much nicer and sophisticated. 2013 is gonna be a great year!!!!


That didn't take long. lol


gonna miss the old blue RIM logo.


Same here. Also, what about the other things with RIM on it. Like RIM Park (in waterloo) and etc. Will they become BlackBerry Park


A good change. Had a few friends who would always chuckle when I would say RIM. March can't come quick enough.


I guess the hockey team I coach now plays and practices a BlackBerry Park ;)


LOL, that's what I was wondering. I would have hoped the BlackBerry logo would have been blue on the signs. It would go nice with the menu bar on the BB10 phones.


Looks like it should have been there all along.


Now I can't say I want a RIM job anymore :) Not the same affect when you say Blackberry Job :)


wow.... pic of my building that i used to work in so much memories love the new name change tho


We will always have the vintage RIM blackberry units. :D