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CrackBerry World Premiere of our new video bumper for CrackBerry videos!

By Kevin Michaluk on 24 Jan 2013 02:42 pm EST
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* Update: Youtube rendered the CB logo a little more red than orange in the video above, so we've uploaded it again below in the proper CrackBerry color. Check it out! * 

If you thought it was all fun and games at CrackBerry HQ, you'd be dead wrong... we're getting work done!

With BlackBerry 10 just days away and our CrackBerry redesign rolling out soon, I'm happy to kick off some new-ness around here a little early with the unveiling of our new CrackBerry video bumper! The bumper is of course the little intro that precedes all of the original videos we publish here on CrackBerry. 

Interally we dubbed the new bumper CrackBerry Flow, as it takes inspiration from the flow experience of BlackBerry 10. It's a glorious thing. Hit play on the video above to get a first look at it. We hope you like it!

120 comments

imcurved

Wow it's night and day better. It's even better if the bubbles at the end spread out a tad longer...
TMO_9000_32GB_PB

BruvvaPete2

Missing the "Action" symbol

Dave79

I prefer the old orange colour.

Xader

I think I do, too. Everything else about it is great.

feldmen01

I agree, the colour is a little on the radioactive side, but on the plus side, I no longer have to forward the videos ten seconds to save my ears from the screeching, schizophrenic firework display of times past!

I, for one, give it a thumbs up!

danesalinas

I think the tattoo guy who won the BB10 thinks the same as you!

peterallcdn

Yeah, why the colour change? Although being from the great white north, I'm pretty fond of red and white, so I'm good with that change I guess. :-)

But I think I prefer the previous CrackBerry font... It was more BlackBerry-ish.

BBPandy

Yea I agree, the font at the end stands out. It's too rigid. Why not keep the old font?

dannyd86

Red matches the blackberry spark

charliechan

I also like the orange but change is good, however the red with flowing lines reminds me veins and the bubbles sorta resembles some sort of lung mobile (sp?). Other then the colours, I love the look and now it's more relaxing then the old spastic one, like the difference from the GreenRoom to the Kings Head, Kevin knows the places!

trinichindian

x100 on preferring the orange colour.

Novaone

It really does. I expected something much different, nice to have a tech blog's Motion graphics in solid colours without many 3D effects or shadows. The dub sound does not blow your ear drums either :) thank you.

Futura looks great spelling Crackberry, but the the kerning may as well be perfect. Get that fixed, pretty please.

Esgetn2hoT

I majored in design and marketing... This... Quite simply... Is very strong in almost every aspect.

Fits well for its purpose.

Very nice whoever made this

Jake Storm

What is that? Sperm under a microscope?
Is that what you mean my flow?
I like the 2009 one the best.

travaz

Nice and clean i like it!

AVPTI

Small insight to redesign aesthetics.

Thunderbuck

It is... and I like what I see!

mchahine91

Very clean and simpe love it!

NerdBoss

LOVE IT!

@NerdBoss514

ekafara

Love it when you snap at them.

Is the CB in a red circle now? Or is it my phone?

moonfalle

Cool I like, especially the change in colour)

NerdBoss

LOVE IT, its flowy

@NerdBoss514

pfluger

Nice. You are switching colors for the redesign? More red to the orange ;-)

gkl

I like the new design of the web site in the background, Kev! ;)

Kevin Michaluk

Glad you guys are liking it! Yeah, there's a nice little site tease back there too. It's all hot. Like amazingly, freak'n hot. The CB BlackBerry 10 app is hot too. Really, so much hotness going on.

The shade of CrackBerry orange is getting a bit of a kick up in the new redesign. It's actually going back to our roots a bit more, to the original shade of CB orange. A little more of a red built into the orange, but still orange. It's dope. It matches my original CrackBerry stickers exactly.

Stay tuned. Lots of hot stuff en route!

bizzyqu

CrackBerry Orange will be dearly missed, much better on ears and eyes then current one though, I like it.

John.P

Love that you left the bloopers in there. Like the new bumper!

big bb

Is that part of the website re-design on the screen behind you Kevin

advil_yum

I like. SO MUCH better than the current, loud and busy intro that makes me cringe every time :)

Beesh1

Oh damn I had that on repeat a few times thats awesome!
Floooooooow!

Chriz

I bet the Guy who tattooed the CrackBerry Logo in Orange last Week didn't like the new Red Logo. :D

I like the new One. :-)

BB_Bmore

This is what I was thinking. Its like getting your girlfriends name tatted and she leaves you for another guy 3 days later...Oops lol.

kw9700

Naw, now he has the oldschool legacy logo, which is probably even better in the eyes of such a dedicated fan.

DOCTOREVIL8

I thought the Kevin intro was classic. The bumper is way cool too.

SnoopTodd

That is awesome!! I love the 'Flow'!!

gtpointer

Ah I thought there had been a logo redesign from the different watermark on the Rumoured Canadian Z10 release date article.

Kat0908

Love it! Love the shade of CB orange used! Love the flow! Love everything about it! Good job!

SK122387

This might be the first little bit of dub step music that I like. Really cool animation..(already watched it 4 times...God I need a life)

revtech

Like, psychedelic man . . like so 70's . . like so sgt pepper . . . like it ;)

dboy54

Looks good but don't you think you could have given the guy who just got tattooed a bit of a heads up on the new orange?

martinjdub

Love the nuances related to BlackBerry

love the kick back to the old skool CB orange...to the red...to the flow...to the peak...to the splat :)

manuelescalona

I love it...Good job guys !!!!

pelletizer

I give that a................ 10!!!!!!!!!!!!

Birddog2

i will be able to sit and watch your videos now - well for a bit - without my entire family saying "Mom is on Crackberry again" They are experts at recognizing the old sound in seconds.

Love it.

Birddog2

Jusfro

I love it....simple is the way to go and i like the flow...cant wait to see the entire site!

Wolf35Nine

Pretty cool, I hear some dubstep influences in there.

koolrosh

I like it. More Modern. And the new logo looks good as well.

Mr Gill

I like the new colour scheme.

itr themes

As a professional audio editor... the pieced together Don LaFontaine line has always made me cringe a bit honestly. I was hoping for a new one ... I'd be more than happy to assist! :)

george_helgerson

Apple is getting cheap enough now that Lenovo is foolish to not take a look at them :-)

wfubball

hallelujah, thank you

dd3

cool except for the the audio...... crackberry *gap* dot com

bldshd

I like the red waaay better

europolska00

I think it is refreshing and looks very clean. I love the new colour too. Reminds me of the BlackBerry Spark.

spencerdl

Does this mean that CrackBerry colors are changing to RED

Bold_until_Hybrid_Comes

Hopefully that new Coral colour grows on me

lang007

Put the color back to orange and that will work for me

aloomis76

That is soooooo much better!!! Now I won't startle my wife and/or wake up the neighbors when I am trying to watch CrackBerry videos in bed at night on my PlayBook LoL

squeakz

I thought the new red circle Crackberry logo looked similar to the red notification icon used in Blackberry OS

indie_b

I think its cool... But imagine if it had the BlackBerry font.... That would put it over the top.... But i am sure there are probly legal issues with that..... But still :)

mkmilan

Psychedelia is back!!! Ambivalent here..... Perhaps if you Give us 3 options to vote from ..

pshemek

Me likey!
Kev - who made it?

Puz_zled

TAT?
From my BB10 ready Playbook

Ntario

I like it, but also feel that you shouldn't stray away from the original CrackBerry Orange.

chesterhall

Whoa that was slick, but i really wasnt expecting the color change. Was diggin the orange and purple because it was distinct from everything else out there...like T-mobile's hot pink, unmistakably T-Mobile without any doubt from any distance and view! Orange and purple weren't basic "tech" colors, like black, blue, red, white...you know...colors that are normally used for electronics/tech companies' logos...But, if it moves the Crackberry World forward, then forward-HO!

cray.mock

Very nice. Keep up the great work guys. 6 more sleeps :)

ddlax22

i like the new website in the background;) but i like the old color better

RWB3325

In the words of my fellow Paratroopers.....OutF******Standing.

BleedBlk-

Jobook1

BEAST!!!!!!!!!!

Blacberry by choice!

ThaMunsta

LOLWUT THATS SICK GUYS! Hahaha I love it :D

ShoshiOne

So wonderful! Good job, guys!

Paunngaq

I like it. It just seems more up-to-date and I'm glad you kept the vocal in there. Awesome.

SEAWARRIOR

HAHAHAHAHAHAHA!!! VERRRYYYY cool!!! definately laugh of the day,,, i like that you replayed it, too,,, saved me the extra click,,, good to see you're havin' fun,,, keep up the good work...

"THE GUY YOUR MOTHER WARNED YOU ABOUT"

Kevin Michaluk

REGARDING THE COLOR OF ORANGE in the video teaser...

Looks like youtube rendered it a bit more reddish than the actual shade of orange it is. We'll tweak it up a bit, but it's the old shool CB orange we're going with.

jordandrews90

WHOA you could have told the guy who just got his tattoo! You should of had him get it right after you unveiled the new logo.

Kevin Michaluk

We gave him the updated logo creative, along with the current one.  

It's the same logo.. updated, but same. They're all the CB logo. Just different flavors of same logo. 

Mummy2

It hurts my ears. Not impressed. But then old, educated and mellow people don't seem to be your target.

JAGWIRE

love the new bumper!! it reminds me A LOT of the Xbox 360 intro though. any one else??

thatplaybookguy

Deadly and Dubstepalicious!

sb_bb

love it, and the colour

Supa_Fly1

LOVING IT!!!

Very modern, very cool - better sound and will last!!
Love the firey orange...

Now if the same designers worked on the website ... PAY THE MAN!! ;)

BBVegasGirl80

The red logo has a really interesting animation, very clean. I still prefer the orange, but I'm sure it will grow on me. Glad you kept the voice over. :-)

Kiddo_24

Looks Red-Orange to me. Nice! Classy, modern, short, fluid. Keep it up, guys!

HollyWOOD1906

i love it! kinda reminds me of a commercial where a drop of flavor enhancer is dropped into water. it's f'ing awesome!

Paul Smith4

Damm thts so dope
slick and smooth

simu31

Yeah, I can get the music, that works. I can get the animations, they work... but there's something missing from the CrackBerry font at the end....

Si.

steve911

Liking it but agree with simu31. almost like it's missing something on the end.

Xopher

I like, although not sure about the font, or missing the .com from CrackBerry.

Morusfan

Hi to you all! That's my first comment in this site even if i've been reading your comment almost everyday in the last 18 months i think because i use BlackBerry from time immemorial ... I know that this is not the right place to post this link about SKYPE or if you have already seen it but i thought that you would appreciate it ... translated it says that it has not been confirmed yet but it looks to be probable. Ciao - http://blackberryitalia.it/articoli/7589/skype-disponibile-per-smartphon...

DarshOne

remember when there wasnt a "dubstep" womp in every commercial?

peppridge farm remembers.

playbookster

Love it! and the red too! Im tired of orange and purple.

BaconMunch

You know what? I wasn't sure if you were going to end with the video bumper...and then you said again? Bravo! Good work.

niques696

It's amasingly awesome guys it's so cool

chrissym68

The "shade of orange" comments made me laugh. Come on guys its more like a shade of red :)
The animation is very organic, maybe more suitable for a florist website? Doesn't really scream out mobile technology to me but will GROW on me I guess. And yes.without the .COM it looks somehow naked.

Slash82

Nice job, but I still like the first one from 2009 best!
8700 -> 8210 -> 8900 -> 9900 -> 9790

Morpheus

Bubbles should morph into action symbols...but I like it! (not so nerdy)

UniversalMind

I LOLed so hard, that was gold, son!