RIM launches rebranded BlackBerry World web store

By Adam Zeis on 21 Jan 2013 07:34 am EST

BlackBerry World

At BlackBerry Jam Asia, it was announced that BlackBerry App World would be rebranding to simply BlackBerry World. We've been patiently waiting for the change to drop in, and just nine days from the January 30th BlackBerry 10 event, that change has finally hit the web store. In the late hours last night the team at RIM made the swap and now the store has lost its "app" branding. You can still find the latest apps and games (music and movies soon) but things just have bit of a different look now. The change is coming to the BlackBerry PlayBook in a few weeks (OS update anyone?) and to phones shortly after.

Check out the new BlackBerry World store

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

RIM launches rebranded BlackBerry World web store


looks nice and improved, good display of navigational apps on first page,

however some apps (expensify) do not state if supporting BB10 or not?

Wonder if it lists apps from the last Port-a-thon......

Thor RULES...
RIMPIRE Strikes AGAIN............................

I remember a german community, which had to change its name and url, after a complaint about the name. The url was 'blackberryworld.eu' - afaik. That was about 4 years ago. So if you ask me they planned this all ages ago. And so there will be an other url, too.

I understand why people would feel that...but is it so hard to believe they may launch it alongside or a week or 2 after the Z10 launch? I think it would bode very well for RIM and tablet sales if they announce next Wednesday that the PlayBook would be getting BB10 a week after the phones launch!

It is hard to believe because if they had resources to spare they would get out the n-series sooner because the phones make them money, updating the playbook does not.

They do have the resources. the qwerty model is not coming out until after the all touch because they planned it that way. Not because they dont have the resources lol.

I know this is just "internet heresay" so to speak but I have a friend at RIM and the outlook looks grim for a playbook update to BB10, let alone right away or within a few weeks of launch.

I'll be pissed so I hope hes wrong. I guess we'll have to wait and see.

The question is if RIM actually updated App World to address both developers skewing ratings and users leaving PIN reviews or if they are just rebranding it.

TROLLS are affecting the ratings. I think anyone can create a blackberry ID to do that. I think it's a shame on those dirtbags doing that to affect ratings and harm app sales.

im not able to see the new Blackberry world. When i try to log in (Chrome or IE) after sign in i get a white screen, and F5 is not helping...

i got to say Blackberry World is criss!!! the design, layout looks real good man. luv luv luv it!!!!

I don't even get that far. Obviously reads the current log in cookie but then delivers a white screen.

The one risk I see for BB10 is whether RIM can execute. Not starting well.

i was gonna post this too.
Doesn't work in Chrome (v24) or IE (tried it for good measure).
I get stuck in blank page as well.

Seems RIM needs to polish site a bit more.

9 days away, where is this huge marketing drive by RIM? Lots of ppl still seem to think BB10 is old rehashed JAVA OS BB...

Hopefully Blackberry World is truly available worldwide and not in selective countries. There were ways to install apps on old BBs without the appworld, however, you cant do much without BBWorld on the Playbook. If its the same system on the BB10, getting apps would be an hassle wherever RIM does not launches the BBworld.