At BlackBerry Jam Asia, it was announced that BlackBerry App World would be rebranding to simply BlackBerry World. We've been patiently waiting for the change to drop in, and just nine days from the January 30th BlackBerry 10 event, that change has finally hit the web store. In the late hours last night the team at RIM made the swap and now the store has lost its "app" branding. You can still find the latest apps and games (music and movies soon) but things just have bit of a different look now. The change is coming to the BlackBerry PlayBook in a few weeks (OS update anyone?) and to phones shortly after.