BlackBerry World

BlackBerry 10 is getting closer each and every day -- we can't help but think about it every waking moment and then dream about it at night. As you've seen in this series, there are a many great features that we're looking forward to in BlackBerry 10. From the BlackBerry Hub to the amazing new keyboard, there is just so much we can't wait to get our hands on. 

One new feature that we're also excited for is the new BlackBerry World store. Formerly know as BlackBerry App World, the 4-year old app store is expanding to include not only applications and games, but also movies, TV shows and music. It's a great step forward that we couldn't be more excited about. Keep reading to see why BlackBerry World is one of the features we're most looking forward to on BlackBerry 10.

History of BlackBerry App World 

BlackBerry App World first went live way back in April of 2009. The new store brought easy access to applications and games for BlackBerry users and started the move away from third-party app stores. Apps and games were all in one place and the store was fully integrated with BlackBerry devices. At the start there were only a handful of apps available, but the storefront quickly filled as developers created more and more BlackBerry apps.

A little more than a year later BlackBerry ID was introduced with BlackBerry App World 2.0. The single sign-on allowed users to easily keep track of their App World standings when changing devices or using the store from the web. The update also included credit card and carrier billing where previously only PayPal was accepted.

While BlackBerry App World only sold apps and games, there was also the 7digital music store that let users download and play music on their BlackBerry devices. While it was for the most part the official music store for BlackBerry, it was still completely separate from BlackBerry App World. Separate accounts with separate services. It worked but it wasn't the ideal solution.  

Then the BlackBerry PlayBook 2.0 software first introduced us to the BlackBerry Video Store. Again a separate application, the video store let users browse, rent and purchase movies and TV shows on their BlackBerry PlayBook.   

At BlackBerry Jam Asia is was announced that BlackBerry App World would be rebranded to BlackBerry World for the launch of BlackBerry 10. A very fitting name since the new service is that was finally expanding beyond just apps and games to include movies, TV shows and music as well.  

Bring on BlackBerry World!  

So why do we love BlackBerry World? Well, we've never had a fully integrated one-stop shop for all of our media needs. We could always get our apps and games from BlackBerry App World but needed other services to fufill our movie and music cravings. There was no buying media without loading up a totally separate service. More accounts. More apps. More of a mess. Not a fun time.

With the introduction of BlackBerry World for BlackBerry 10, we get a win/win. BlackBerry World has all the apps and games we'll need for BlackBerry 10, plus we get the addition of videos and music - all under one roof. BlackBerry finally has a full ecosystem that brings everything together once and for all. With BlackBerry ID, a single sign-on keeps track of everything and ensures you won't have to go elsewhere to get media on your BlackBerry 10 device. 

You can easily browse each category to find what you're looking for including top-selling apps/games, new movies and hot music. Downloading what you need takes only a few taps and it's all billed via PayPal, your credit card or to your carrier. BlackBerry World makes it easy to see what's trending as well so you have better discovery features and can find the latest and greatest apps, games, music, movies and TV shows without having to search around for hours on end. We can't say we haven't been hoping for this for a while now, but with BlackBerry 10 we can stop complaining and start doing. BlackBerry World is one of the features we're most looking forward to on BlackBerry 10.

See more of the features we're looking forward to in our 10 Weeks of BlackBerry 10 series