I would like to get my hands on one

For $250, I think I would get some modeling paint and paint it myself. That is ridiculous.

What a waste of money!!!

Its a Smartphone, not a vehicle. Just get a colorful rubber case. $250? Wow!

Why would some pay this amount to get a phone painted is beyound me! What do you do if you need a replacement device get it repainted that is ridiculous IMO.

You love white. What's the big attraction. Im new to the podcast followers I think every new phone that rim put out you always say wonder if they put out a white one lol. Or something to that affect so why white cause its kinda rare? Are you a racist haha jk . Btw love the podcast especially looking back to the older ones. Do you ever listen to old ones. I'm a bb addict now thanks

That's pretty steep for a quick paint job, I have always wanted my Bold to be all white, but Bell Mobility up here in the great white north doesn't seem to want to get on that band wagon. So aside from switching carriers ColorWare seems to be my only option.

Maybe CrackBerry can give away one of these!! ;)

Sometimes when I look at their colors they look kinda cheap to me but I know the price to have it done is not. I would love to get one in a light purple but I will wait and see if we start seeing new parts for it.

With these kinds of prices how does this company stay in business?

they stay in business because of these prices,somebody must be buying this foolishness.

This is obviously a company that hopes to make it rich by getting popular among the rich. No reasonable, "normal" person would pay that much for this. This is absolutely ridiculous. And $1050 for a new Torch!?!?!?! come on.

Those that complain about the price obviously have no idea what's involved. ColorWare doesn't just take a can of spray paint from the hardware store and paint your phone for you in wild abandom. They use a real painting process much like how a car is painted, so the paint is durable and brilliant. They also completely (and carefully) disassemble the phone so that only the parts you want painted get painted and there is no over spray, etc. To put it in perspective, if you were to re-paint a car to the same quality standards it would probably cost $20K. Personally I wouldn't do it because I'd want a protective case on my phone anyway and the pretty paint would get covered up, but some people like a naked phone and want color. This is an option for them. If you don't want to spend the money then don't. BTW, the red looks freaking HOT!

I know 250 bucks is steep but these guys do a really pro paint job, its a work of art.

Must say if look at their site, some of the phones look just ok but there is something in the shape and style of the torch that makes it look really cool in the red and white.

ooo it looks Good on the torch .. didn't like colorware on old blackberries

maybe because in the video they just used 1 color for the whole phone ?

more than 1 color could be ugly or more than 2 :)

thats awful. how do u stay in buisness with prices like that. i can see wanting yur device in a different color but 250 to paint it, and 1050 to buy it brand new from them. that should be illegal.....LOL.......NEXT !!!!!!!

I'm sorry, but $1050 to buy a Torch with a custom paint job? Maybe I'm just hopelessly old school (or just stingy) but there is nothing in this world that could justify that outlay to me. I would even have a real problem coughing up $250 to mail it to them.

Obviously this is not for most people. You people are aware however that people spend $2000 a day or more on a spa day. People spend that much for their DOG at the spot. Most people don't but a handful do. Where there's a want there is someone willing to fill it. It's called capitalism.

Going against my comment before "quick paint job". My wife recently had my Playstation 3 done through ColorWare I went with white base and orange accents. And I will completely agree with people in saying that the quality of work and the paint is amazing. If you have the extra cash and want something unique then I do suggest it to people. It all depends on personal "demand" for something a little different.

Agreed, I love the customization aspect of it but the price is steep

good time for someone to jump in and offer a better, more affordable option.

Although I'd love a custom phone, I have a Bold 9700 which looks good in complete Black. However I did manage to come across a company that does colours for BB's since my GF wanted a Red BB.

www.colormii.com
Bold9700 in any Color combination for under $100

Not sure if they have options for the torch yet.