The Bold Team
Way back at the end of 2011, New Years Eve to be specific, you may recall that BlackBerry sponsored a little event called Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest. During the broadcast, the giant billboards in Times Square were home to not only BlackBerry advertising, but also more than 35,000 resolutions for the new year sent via tweet that answered the question "How will you #BeBold in 2012?"

The tweets and resolutions posted to Facebook were analyzed, and four clear themes were apparent. The BlackBerry team took these themes, personified them, and The Bold Team was born - four characters that embody the goals and aspirations of #TeamBlackBerry. Check out the full infographic after the break, and let us know if you are The Achiever, The Adventurer, The Advocate, or The Authentic! What's your #BeBold goal or resolution for 2012, and how do you plan to achieve it?

Source: Inside BlackBerry

The Bold Team infographic

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