Check out the BlackBerry 10 cabs that are rocking London

By James Richardson on 27 Mar 2013 12:53 pm EDT

It seems that BlackBerry UK are doing some mobile marketing around London at the moment - quite literally. 25 black cabs have been given full BlackBerry 10 livery and as you can see they are giving the Z10 a real purge.

Seeing black cabs with adverts on isn't a new thing here in London, however it isn't that common to see quite so much livery on a single cab. I'm loving the designs and especially the Z10 splashed across the bonnet of the car.

Will this help improve awareness of the Z10? I think it has to - you can't really not notice a taxi looking like this. Nice work BlackBerry UK - they look truly stunning.

Should other countries/cities follow suit? Let us know your thoughts in the comments!



That's nice way to promote and London rocks

Posted via CB10


Blackberry marketing dept produces another massive fail. The launch was in Feb, why is the advertising only kicking in now?

Clearly someone is missing a basic sense of timing in Warterloo.


So if you released a product you would only advertise on and around its launch? Maybe they want to keep selling their product... crazy I know


So now that initial sales rush has slowed (which happens for EVERY device) they should not do any new or additional advertising to try and increase sales ? I understand you are thinking they should have done this as a launch promo, but they didnt and are doing it now. Its still a great idea and great advertising. Would love to see it in Toronto, Vancouver, Calgary, Montreal, New York, LA, Boston, Washington, Vegas, etc.


Your points are valid. Particularly as Q10 is rolling out now, BBRY had to straddle their spend across 3 months of launch.

I may have been a bit harsh.


looks better than the TV commercial that we are seeing in Canada.


Most cabbies have BlackBerrys -- I reckon BBRY should give them Z10s so there's branding inside and out.

Peter Lee4

Perfectly fitting in one of Blackberry's most important markets.


WOW. How much is that costing?

BlackBerry Z10-Go Leafs Go


Has anyone seen the HTC One advertising in Angel Station on the Northern Line?! BlackBerry needs to do something like that but BIGGER and BETTER.


Go to Paddington station and you'll see Z10 marketing everywhere

Posted via CB10


Those cabs look sweet! We need those in North America.

Posted via CB10


They would look better in Thor's home Country Germany on their Mercedes taxi cabs.


Heading to London and Paris in late August both cities. Nice to see cabs trundling about like that!


BlackBerry is really stepping up with the ads. This is simply amazing!... I truly am proud to be #TeamBlackBerry. Its been a longtime coming. The road will be bumpy and full of obstacles, but WE (TeamBlackBerry) will be the motivating crowd behind BlackBerry, cheering on as they cross the finish line as #1


Nice advertising. Excellent!
James - who makes those Cabs, ie which automobile co.

James Richardson

No idea I'm afraid. You will need to Google that one.


Manganese Bronze I've been told.

Cool BlackBerry cabs too.

R Field

Good idea the company that I worked for did this except they put the ads on top of the taxis. It's a really effective way to catch a lot of eyes.

CB10- BlackBerry Z10


Loving those cabs!

Posted via CB10


Thats siiiiick! Wrap up some cabs in NYC ASAP

Detective M Downs

.... Or, the subway cars like Microsoft is doing to promote the Surface.


Marketing taken to a new level!!


Looks good. Would be even better if the on-demand black cab app Hailo supported the Blackberry. It's been the dreaded "coming soon" for a year now. Suppose I'll be looking for another way to hail cabs with my new Q10 unless they get their Android version working on Blackberry 10.


The FT did this - painted 40 cabs in their colours then gave the drivers a briefing on each Budget so they could discuss them with passengers.
It's pretty obvious who the target market is...

Jimberry Storm

Yeah! Bring that shit to the US, where people think BB went out of Business.


If you want, tweet that to blackberry. Or e-mail it.


I don't think BlackBerry will penetrate the US market. Apple, Microsoft, and Google are all American. The tv broadcasters carry Blackberries secretively but probably own Apple shares as they were going to $1000.00 according to the American media. BlackBerry would probably be best served chasing the world market. Besides there is a lot of anti American views out there. If the US wants to shunt BlackBerry then they could use that sentiment to flourish sales elsewhere.

Posted via CB10


Made by a company called Manganese Bronze

Posted via CB10


Absolutely love this!

Winston Loh

Cabs look sweet...

Posted via CB10

Aeron Solo

I saw a taxi with Z10 add in Paris :)


Good stuff BB, Keep it moovin


I can't stop laughing. Too much. We need that in the U.S. Go Go Go Blackberry!!!!!!!!!!!!! Is about time. LoL!!!!!!!!!!!


Would love to see these on the cabs on the Strip. Awesome job, BB! :-)


Wow nice! I love that.


Thumbs up to this visual marketing !


Great idea! I wish we could get branded cabs/buses here in Alberta, Canada.


need this in NYC!!


As critical as I have been of Boulben et al, THIS is good. It is in line with the "Keep Moving" concept AND it targets people who are literally on the move....good job marketing the same in NYC?? LA? CHI?


That is awesome, they should do that in the States. And someone mentioned that BB may not catch on in the U.S because of the American companies, but, Samsung is actually Korean and it's kicking ass in the U.S. Sooooo as long as are American friends who now own a BB10 keep pushing how good it is, who knows. Right?

Posted via CB10


Definetly something that ALL Blacberry branches around the world MUST do. Nice!


Berry cool! It's nice to see that BlackBerry is doing a lot of advertising around the world.

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There going hard

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They should have technology on the inside to demonstrate the power of BB10. This would be a great place to plant seeds about the "connected car". Wouldn't it great if you could get into a cab like this and use your BlackBerry in new ways? It wouldn't have to be very complicated, like stream your music onto the car's stereo. Or, you can have a wifi network and smart TVs and use the "play on" feature. Keep the momentum moving!


M2M - mobile platform - that's what we are hearing our BB10s are supposed to be the start of, right? I like this!

Mashail J.

These kind of ads should be in UA ASAP

Posted via CB10


I live in London and this is the exact sort of marketing blackberry need to reach the intended target audience, therefore well done great stuff!

Posted via CB10


Wish BlackBerry would do that in every country, taxis, trains, buses...


Cool! Very Cool! Love those cabs! Z10 on the move, and looking G OO D!!


Nice very nice

Posted via CB10


Uh, cabs in this country- and most- don't have ads. And that is something BB would have to purchase. AND, AGAIN, CB on 9900 still a mess. I have great wi-fi but this page refreshes with every other word I type, it took a full minute to load thhis page completely, and even this comment box is so stretched I have to scroll 5 times to get to the bottom. PB not much better


I have access to wrap the double decker tour buses here in Toronto. It would be great to see some BB10 branded buses cruising around T.O!!!!


Check out our site Let's get BlackBerry on board!!!


Saw buses with z10 branding here in Edmonton. Also there's a big mural on the wall here closer to the downtown area.

Posted via CB10


I think it would be awesome if they put a Z10 unit INSIDE each cab for people to play around with while getting a ride. That would be a great way to "force" someone to pick it up and give it a try. The inside layout of these cabs is ideal for such an idea.


Exactly what I was thinking


I work for the marketing agency for BlackBerry here in South Africa and I can tell you we are pushing the Z10 hard. I went into a store last weekend and the owner had told me that in just under 3 weeks of the Z10 being launched they had sold over 180 Z10 devices in their one store. There is a lot of advertising here but to my liking there could be more to lure away the isheep and fandroids.

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Who manufacturers the iconic London Black Cab and can you import it to Canada? Always wanted one of these as well as a Checker cab.


Sorry, can I get a translation? "more livery", "purge" (did you mean surge?),...

I think the focus should be on fixing the bugs and getting the "key" apps on the device vs. spending on marketing.


Here's one for BlackBerry advertising in Montreal. Berri-UQAM metro station has some serious advertising real state on the green line. Currently that space is occupied by a giant Calvin Klein lad modelling CK's newest line of men's underwear. Frankly I would rather have a female CK underwear model or a huge Z10. Please look into it, BBRY.


Great idea @BlackBerry #KeepMoving


New York, L.A, Chicago, Toronto and oh ya Cupertino. Next!


They already are doing this in Atlanta, Georgia as well. Instead of cabs, they're vans. Saw one on 400 in Sandy Springs.


Love those cabs! :D
I should do that to my bike!


I am in London next week, hope to see one.

Posted via CB10


Also in Paris.

Posted via CB10 on my Z10