Canadian Tire chooses BlackBerry 10 for corporate team members

By Adam Zeis on 19 Apr 2013 12:00 pm EDT

The Canadian Tire Corporation has announced that they will be using BlackBerry 10 devices as their official smartphone for corporate team members across Canada. Beginning in April, all Canadian Tire companies will deploy a mix of BlackBerry Z10s and Q10s to their corporate teams that will number in the thousands. 

“We are thrilled to work with Canadian Tire to bring innovations to its employees and customers across the country,” said Andrew MacLeod, Managing Director for Canada at BlackBerry. “BlackBerry is committed to being a leader in mobile computing and expanding mobility in the business world and by supporting companies like Canadian Tire with our carrier and other partners to bring innovative solutions to market.”

This is a great announcement on behalf of both companies and we hope to see more partnerships like this in the very near future. 

While Canadian Tire has no BlackBerry 10 app just yet, we reached out to them and were told they are currently "looking into it." There is a mobile app available for legacy devices as well.

Press Release

TORONTO, April 19, 2013 – Canadian Tire Corporation, Limited (CTC.A, CTC) announced today that it has selected BlackBerry® as its official smartphone for its corporate team across Canada. Beginning at the end of April, employees from across its Family of Companies – including Canadian Tire, Financial Services, Mark’s and FGL Sports (Sport Chek, Sports Experts, National Sports and Atmosphere) – will use BlackBerry 10 smartphones as their primary business device. The Company is deploying several thousand units in the coming months, comprised of a mix of BlackBerry® Z10 and BlackBerry® Q10 smartphones.

The new BlackBerry®10 platform will provide Canadian Tire’s employees with a faster, smarter and secure experience and will create a shared platform for the Company that will increase efficiencies and drive innovation.

“With 90 years of history serving Canadians in communities from coast-to-coast, it’s fitting that we’re partnering with another great Canadian company to support our business,” said Eugene Roman, Chief Technology Officer, Canadian Tire Corporation.

“We are thrilled to work with Canadian Tire to bring innovations to its employees and customers across the country,” said Andrew MacLeod, Managing Director for Canada at BlackBerry. “BlackBerry is committed to being a leader in mobile computing and expanding mobility in the business world and by supporting companies like Canadian Tire with our carrier and other partners to bring innovative solutions to market.”

Canadian Tire’s first mobile app for BlackBerry launched three years ago and quickly became one of Canada's most popular mobile applications. The free application enables customers to browse products on, create shopping lists, access Canadian Tire’s digital flyers, locate store details and hours as well as check product availability by store. Customers can also use their BlackBerry smartphones to scan barcodes in-store to access detailed product information, reviews and pricing. Last year alone, the Company had over 20 million mobile visits through Canadian Tire’s Mobile App and mobile optimized site.

Today’s announcement follows Canadian Tire’s announcement in March that it has become the first retail partner in Communitech with the official opening of its new digital development lab, just down the road from BlackBerry's headquarters. Canadian Tire now has a dedicated space within the Communitech ‘hub’ to build new applications to improve the shopping experience online and in-store for customers using ‘next in class’ advancements in digital technology.


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Reader comments

Canadian Tire chooses BlackBerry 10 for corporate team members


Ctire is poison to technology. That store has been trying to get a handle on their inventory system for 15 yrs. Maybe bbry will help them.

Posted via CB10

...this is probably an individual store problem, all seems fine now

Source: work at one of the most successful locations of the area

Great to see Canadian companies backing BlackBerry hopefully the first of many. Suck it Home Depot.

CB10- BlackBerry Z10

I wonder how many phones this means? I know when we lost home Depot it was about 10k. Hope this makes up for it.

Posted via CB10

I'm pretty sure this means more than three thousand as the press release said they are

"deploying several thousand units in the coming months, comprised of a mix of BlackBerry® Z10 and BlackBerry® Q10 smartphones."

Three = a few thousand, not "several"...

The Canadian Tire App was great. I really miss some of the features that it offered. Hopefully they will develop a fully native app that uses BB10 to its full potential.

Posted Via CB10 -Jack!!


Where is the crappytire, er uh, I mean Canadian Tire App for BB10? Your peeps will be using a device with no company app on it?

Come on CT, get with it. There are TONS of loyal BBRY users who shop at CT all the time, show some love and get that App built. (it's been almost 3 months since release)

This has got to be the worst picture one can use to showcase the bond. An empty parking lot! It seems like the company is going down.

Mostly parking lot is at front, so consumers don't have to travel much. But that's not the point, perhaps they could have clicked with some people at least, This place just looks deserted. I want the phone to fight for its place, but to show a message which is $$$ for BB, they could have at least chosen one with human beings.

can you and mrfreeze SOMEHOW not tell that those tiny little 2x2 foot boxes are not parking spaces for cars?? unless they're parking lot only allows smart cars, i thiiink those are probly for carts or even bikes? ah, yes, that would be much more logical...

OK, carry on.

For sure.. Look at the guard rails that are bent and broken. The lights are all off and there are random shopping carts sitting around.. I'm from the US and the first thing I thought before reading the article was: "what is this cruddy podunk place?"

>>I'm from the US and the first thing I thought before reading the article was: "what is this cruddy podunk place?"<<

For the benefit of our refined Canadian friends - Urban dictionary: By being spread through word of mouth, many people lost the true meaning of podunk and did not even realize it was originally used and first created for Poughkeepsie.

Exactly. Their are some really crappy Walmarts, but their are some really nice ones. I honestly have no idea what this place is, I was just agreeing that there has to be one that would have better curb appeal. There was no offense intended.

Posted via CB10

Canadian Tire is big. It means a lot to my neighbors in the north. Much more then Home Depot to US.

Where I live there is a Home Depot right next to a Canadian Tire. More often than not, I got to Home Depot.

May be you also like iPhone over BB10 then. After Home Depot dumped Blackberry, I just don't like going there. I wouldn't say that I am BB fan but I prefer Blackberry over Apple any day.

Actually I've never owned an iPhone. My Z10 is my 7th Blackberry. I'm all for CT having BBs as a shareholder, but that doesn't mean their customer service is any good.

Good news, and I hope this will encourage them to get busy with making native app for BB10. I have to agree about the photo though, seems like a 'quick and dirty' shot, without much thought for making it 'alive'.

It's a no brainer for business' to bond with blackberry... easy communication off bbm, safe and secure platform... many work applications that are similar to working on a computer.

Great news but not surprised!

Posted via CB10 powered by BB10

Our garbage disposal broke and I instinctively went to Home Depot since it was on my way home from work to pick up a new one to install last weekend. Once I got in the store, I remembered that they dumped BlackBerry. I used my Z10 to scan the barcode on the disposal I wanted and found it on for over $75 cheaper (yes I'm not kidding - $249 at Home Depot; $172 at Amazon). I clicked "Buy" and left the store empty handed. Suck it Home Depot. Thank you BlackBerry (and Amazon).

AWESOME!! As consumers its the only leverage we have. Well done!

From my sweet BB10 Neutrino powered Z10 :D

Rickkel, you are my new hero for what you did :)

I hope your garbage disposal is working well.

BlackBerry Z10-Go Leafs Go

Haha, yes got the disposal in 2 days, installed it that night without a problem. Next time I won't even bother going into Home Depot.

Woot! Way to support another Canadian company.
I'm guessing we will see a Canadian Tire app on BB10 soon!

Posted via CB10

They have 58,000 employees. About 2500 at corporate office in Ontario. Revenue is around $9 billion.
It's impossible to guess how many Z10's and Q10's they will deploy. They also own Partsource, Mark's Work Wearhouse and The Forzani Group Ltd.

I also hope their BB10 app is ready soon. I suspect their employees would like it when they get their new BB10's issued to them.

That's bigger than I thought. That's a decent set of BB10 devices. Even if 30% get BlackBerrys that's 20,000 Z10s and Q10s.

All Canadian companies should get on board.

I applaud Canadian Tire for supporting local businesses.

Via my Commodore Vic 20

And all levels of Government. Really the easiest decision a government IT guy can make in Canada.

From my sweet BB10 Neutrino powered Z10 :D

Good for you C Tire. Excellent choice by management. Unfortunately Home Depot's management are isheep. Soon they will realize the mistake they made.

Posted via CB10

Crappy Tire is now officially more Canadian then the Canadian Government. Gather round children, and let me tell you a story

For this reason I will shop at Canadian Tire more often =). Haven't done any shopping at Home Depot since they dropped 10,000 BlackBerry devices ;)

Posted via CB10

I am curious of the CrackBerry community's opinion on news like this vis-a-vis consumer perception. Agreements like this seems to cement the idea that BlackBerry is still relevant and very much alive, to the contrary of many reports. Do you guys think that corporate signings like this have a consumer impact?

they sure do ,but keep your eyes and ears open on the 25th, that,s when the US DOD makes thier choice and award a new contract for 600,000 mobile units .This will be the most important impact on the company going forward,you will see the stock surge or tank.God bless bb.

Kelly65. Go to their website.You will see its not just a tier store. It's the best store in the world :)

Posted via CB10

Like any other retailer shows locations of nearest store, current sales/specials in your location, etc. Canadian Tire (CTC) and Tim Horton's are the 2 most iconic brands in Canada. CTC owns pretty much all the sporting goods businesses in the country (other than independents) plus full service auto repair/Tires (hence the name), hardware/elect suppliers and a gas bar. They are also a banking service with their own MasterCard.

I also liked the bar code scanner for checking prices and the garage feature which saved my car model and made it easy for me to find parts for it quickly.

As a Canadian. I always support Canadian business. So does Canadian Tire! Keep going!

Posted via CB10 on my adorable Z10

Hi. My bb app world is not opening since yesterday morning on my z10. The circle thing keeps spinning and nothing for minutes. Need help here.


Posted via CB10

Good show Canadian Tire. We should be buying Canadian. I just bought some stuff there yesterday. Let's hope more Canadian companies get on board.

Posted via CB10

These initial deals are so important to raise awareness and confidence - congrats on the win!

Posted via CB10

Glad to see it! CIBC app is now available too, but we need NFC payment - I want to see CT money on my screen!

Canadian Tire is like a huge General Store, they sell Tires, Auto parts, home and garden. Camping lifestyle, sporting goods, appliances, electrical, plumbing, etc. They also own the national chain Marks which sells clothing some specifically for th work environment as well as casual clothes. Parts source is specifically automotive, and the Forzani group is outdoor gear, sporting goods active lifestyle stuff, they are a very big player in the Canadian Retail marketplace with a presence virtually everywhere, this is a big deal and should be actually broadcast to the analysts as a very positive deal, as someone else said next up Rona, they are the Canadian equivalent of Home Depot, and everybody forgets that Home Hardware is larger than any of these companies in Canada with over 10 billion in sales, they should be targeted as well

From the Zed of Rockivy

The Canadian government should make a big BlackBerry 10 order maybe they're waiting for the q10

CB10- BlackBerry Z10

This is amazing news! Occasionally I shop at CT. I will make a conscious effort to shop there more often. I do miss the CT app from my Bold 9700 though. Congratulations BlackBerry! Keep up the great work!

Posted via CB10

I'm ashamed to admit it but i can't walk into Canadian Tire without buying something.

its a horrible addiction.

Princess Auto is Heroin.

I'd like to support CT, but the problem is their customer service sucks! I get skates sharpened there, though.

Great news. I'm guessing Canadian Tire employees will be pleasantly surprised at what a step up these devices really are.

Posted via CB10 on BlackBerry Z10

Anyone know what platform they used before if any. It's always nice to take from someone else.

Posted via CB10

This is great news for bb. I'm curious if they use blackberry now or if they are switching from perhaps Iphone

Posted via CB10

Let's email Canadian tire and congratulate them. I will try to use cad tire more now. I hope someone can hack home Depot since they chose itoy :) and teach them a lesson. We Canadian need to support our companies more.

I have never been in HD since their announcement to drop BB. Hope BlackBerry employees are going to Lowes and Rona now.
CT was sold on Z10 by Kevin Oleary

Posted via CB10

They just did a spot on CTV news about this. More good Z10 publicity reaching large numbers :)

Posted using CB10 via BB10 on a BB Z10

I thought I was the only person who had a sudden distaste for Home Depot and was now doing all my hardware shopping at Canadian tire! I'm so glad to hear I'm not alone. It's great that people love their BlackBerry so much.

Posted via CB10

This is great news! This isn't just a company announcement that BlackBerry can be happy about. It's basically an endorsement... it's Canadian Tire saying that they believe that BlackBerry is here to stay for the long run and they can trust their communications to them. Awesome!

Posted via CB10

Loving this!

Looks like BlackBerry, the underdog, had some serious bite (!) and a lot of partners are remembering or realizing just how secure and powerful its products and services truly are and putting their money where their mouths are!

The future for BlackBerry is brighter each day.

Posted via CB10

It would've cool if we could sink with the individual story through QNX Interface (bluetooth) as can be done with some vehicles. App
would be good but----- just sayin

Does anyone know what happened to the news articles about this on the TMX and yahoo sites? It has seemingly disappeared.

Posted via CB10 on my Z10

I'm very glad to here about canadian tire. Even though I don't shop at very many of these big name stores, it feels great knowing they're supporting blackberry. :)

Good on ya Cdn Tire! It's nice to see some of that home support other companies enjoy in their home country. Now if we could get Ron a on board too...

Posted via CB10

Great to see Blackberry phones that are versatile like Apple iphones but at a better cost. Acquiring additional equipment like this for your company employees can improve your daily operations for your company in a variety of ways. If you do not have the working capital to improve in-house technology visit for a business loan to buy needed business equipment.