NFC is still not as widely used as it could be, but things are definitely coming along and being introduced to the general public. RIM has kicked things up a bit by putting an NFC ad in Rogers Connected magazine. The ad, when tapped with an NFC-enabled device, allows users instant access to a holiday gift offer, free BlackBerry apps, information on the new BlackBerry 10 devices and download of CIBC's mobile payment app. The ad is the first of its kind in Canada and looks to pave the way for many more. Check out the video above to see it in action.

Source: NFCWorld 

Read more