We had reported on this a week or so ago, and sure enough Borders announced today that they have launched both their eBook store and a reader application for BlackBerry. The store has over 1.5 million titles both free and paid. The BlackBerry application supports the Curve, Tour and Bold models (yes again there is no Storm support) and is free to download. You can browse books by author, title, topic or keyword and download books for offline reading. As a bonus, between July 9th and 11th anyone who downloads the Borders app will get five free eBooks. Head to borders.com for more info.