BMW isn't exactly a stranger when it comes to adopting BlackBerry into their vehicles. They were the first automaker to include BlackBerry address book integration which connected through to their on board services known as BMW Assist. This time around though, they have taken things to the application level by offering up BMW Roadside Assistance to BlackBerry, iPhone and Android customers. Looking at the features, one can easily see why could prove useful.
- Roadside Services – Get connected with Roadside Assistance by selecting the service you require including: Towing, Battery, Tire, Fuel, Lock Out , and more
- Dealer Locator – Search and find Centers near you. Pin point dealers closest to your location, find hours of operation, and obtain dealer contact information
- Service Details – The minute help is on the way a reference number, service dispatch information, & Estimated Time of Arrival is transmitted directly to your phone
- VIN Registration –Confirm your BMW’s Vehicle Identification Number (VIN) and eligibility for Roadside Assistance thus expediting the service dispatch
Pretty interesting. The appeal here aside from the convenience factor is to lower the time it takes to get information to BMW in order for them to assist you. While at the same time, offering up a great user experience that customers have come to expect. Sadly, I'm not rocking a BMW so don't go expecting any reviews on the application from me. I'll let ya know if Nike releases a road side assistance app though, I'll be all over that for sure.IntoMobile