BlackBerry Z30 pricing revealed for Canada - $700 outright at launch

By Adam Zeis on 4 Oct 2013 10:09 am
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The BlackBerry Z30 is already available in some regions and set to land in Canada on October 15th (unless of course you're on Rogers). The pricing for North America has been a bit of a mystery until now, but according to a leaked document from Bell it looks like the Z30 will be $700 off-contract at launch.

While it's a bit high, it's not uncommon to see devices priced this much. Doing some math you can expect the Z30 to be around $149 or $199 on contract depending on your term.

The Z30 is set to hit Bell, TELUS, MTS, Sasktel, Future Shop and Best Buy in just about a week. 

Read more on the BlackBerry Z30

321 comments

NaturalMystic15

The market will not react kindly. Blackberry has an image problem and mainstream consumers are unlikely to support a brand that has a questionable future. Given the other smartphones that have been / will be released this quarter $700 is way above equilibrium price for the Z30

BBNation

Yet another mistake like pb, bes10, q10, q5, z10,

Posted via CB10

Wilkerson4492

At this point in time I think BB needs to reduce the price of all the hardware they sell just to get devices into peoples hands. They don't need to take a loss, but they don't need to make huge sums of cash on each device either.

The more people that have the devices, the more developers will want to develop for BB10 and the "app gap" will disappear so that this can no longer be used as an excuse by everyone to hate on BB. At the very least give the people that have already purchased BB10 devices a sweet deal to get a Z30 if they want it.

Although for me, since I am on Rogers, it doesn't really matter since they won't carry the device anyways.

NaturalMystic15

Apart from the hardcore blackberry enthusiasts the Z30 will be going nowhere fast at $700

all3n7

Holy Smoke!! that's crazy... but crazy good. however I'm all about physical keys. I might pass this one. I still feel this should had came FIRST and not the z10...

Stephen Cooper

Oh boy.......

Posted via the Super BlackBerry Z10

busylee

I'm guessing this is why Rogers is not carrying the Z30 bc its way over priced and they know it wont sell .SMDH!!! Blackberry management SUCK.

nabollocks

I think this price is reasonable... just as long as BlackBerry do a good job of marketing their product.

Here are the benefits some of the benefits that BlackBerry should be promoting :

1. Users no longer need to own a laptop computer. (they can now use their Z30 as a mobile device and also as their main computer when connected via HDMI to a monitor and a blue tooth keyboard)
2. External devices (USBOTG) can now be used to connect to your Z30.
3. Z30 pairs securely and wirelessly to your Z10/Q10 for easy data share
4. Z30 runs Android Jelly Bean runtime so that you can port over your favourite apps.
5. Security - NSA can't read your data, BlackBerry is secure and always will be.
6. Z30 is designed for one handed use.
7. Say something about Gaming
8. Say something about Flash
9. Say something about home wireless network integration. Easy as 1,2,3.
10. Say something about playing downloaded music, movies, etc (i.e. Not limited to iTunes only)
11. Tell the buyer that this phone was designed with them in mind. (run two adverts, one for private consumers and one for enterprise)
12. Tell the consumer about the Web browser and how fast and secure it is. Show them how to use it with easy to access gestures.
13. Tell them about cross platform BBM and video conferencing.
14. Tell them about docs to go... a fully featured native word/excel/powerpoint.
15. Tell the user about the ability to expand their on board memory to 80GB.. . Even offer to to throw in a free 64GB memory card and promote the phone as 80GB expandable memory.
16. Show the user that they can use this phone proficiently after 5 minutes of training. (offer free training for the first couple of months after launch or simply educate those who are selling the phones)
17. Tell the user that BlackBerry has contracts with the UN, US Government, German Government, Canadian Government, Australian Government, British Government, etc ( build user confidence)
18. Provide a list of common apps showing availability on OS10.
19. Provide some user experiences - grandma, professional, youth, etc - all saying BlackBerry Z30 is do easy to use and it has done X Y Z for me.
20. Pay a consultancy to do a comparison between Z30, Apple5s, Samsung Galaxy etc and make sure the article favors the Z30 in every category.

Come on BlackBerry, you are being perceived a weak. Man up and tell the world you have the best phone in history. The Z30 is not only as good as an Apple or Samsung... it is better. Entice the user for heavens sake, after all, you are asking these individuals to part with $700 hard earned dollars.

BlackBerry OS10 is the future. Now go and make sure that everyone across this small earth understands.

Posted via CB10

jupiter8

Thank you! BB10 is the best - PERIOD. BlackBerry hardware rocks. Make it known!

mset

"Blackberry OS10 is the future"

The future model for B-school case studies in how to run a multi-billion dollar firm into the ground, maybe.

Seriously. How anyone could think this is effective pricing, given all that we now know, is totally beyond me.

New_Z10

I have become a bit cynical as of late - too many miscalculations one wonders if it is indeed deliberate. Maybe the want poor sales to keep the share prices down. To bad as it looks like a decent product.

Posted via CB10

RoninZakath

I wonder if we make a big enough stink about it we can convince them to drop the price to $600. Still premium, competitive price, but far more attractive

Posted via CB10

Jay Mart

Wow toooooooo much. Just wait for it to become 300. Like the z10.

Posted via CB10

crackd11

Hmmm... overpriced the PlayBook... overpriced Z10... overpriced the Q10...i'd say the Z30 is priced appropriately for BlackBerry.

Posted via CB10

Peevish

I'm going to lol so hard if Telus pricing is like $600 and all this bitching ends up being for nothing because Bell had a higher price then other carriers.

Posted via CB10

Jahcure

Telus will probably price it the same as bell. but it's kodoo that usually price the phones lower bigger brother telus.

Posted via CB10

jdcfinisher

Their strategy on pricing and marketing is perfect as far as their management is concerned . If BB came right out and said to not buy BlackBerry phones and buy Iphones Samsung and WPs it would be to obvious they are trying to destroy their own company.

Posted via Z10

imcurved

Hmm...how much again BlackBerry $700? With this price it'll be hard for existing Z10 users like me to purchase one out right even if I really want to support BlackBerry. I'm out.

tommo7788

Double this.... I might buy one in a couple of months for 300, but I certainly won't be getting the credit card out.

Posted via CB10

spantch101

Look at LG.. no one wanted to buy an LG phone about two years ago the Optimus line was failing. Then along comes Google with a contract for releasing a low cost nexus device in an online store. Sold out in minutes. The phones low availability at launch made it more desirable as well. Now LG has made a name for themselves and people are listening when they release a new phone like the g2. BlackBerry needs to do the same to get their foot back in the door of this market. Once we have the numbers back in the users of BlackBerry brand and around BlackBerry 10 then people will look forward to the next release. The next big thing.

My two cents... or 10 cents

Posted via CB10

Driftdreams

Yeah but no one constantly reading about LG not performing in the tech media. BlackBerry's name has been dragged around the dirt for the better part of 4 years now. Its a lot of abuse and bad press to take to be able to comeback strong. Not saying it hasn't been done before, but times are sugnificantly different these days.

mattmaster2590

Same price as other phones with those specs should not be a big deal

Posted via CB10

touchcrack

I think Kung Fu Panda summed it up best....."ooohoooohooo...My tenders"

fermanagh

Someone in that company is definitely smoking crack! $50 more than the iPhone 5s or the Galaxy S4???

Posted via CB10

KDLover

It's about $400 too high if they want to sell more than 10 of them.

Posted via CB10

Driftdreams

TOO HIGH... too high... Its needs to be priced to move or else any company to takes BlackBerry over wont have a shot at bringing it back from the brinks of death

KenFletch

well, selling for over $800 on eBay

But I agree need to go under the iPhoneS and GS4 to get it going. Better to prcice it to move than take another writedown

ilperez1806

Me thinks they should have started to sell them like airline tickets. Go on sale so you can't say no to buying it then after so many are sold raise the price

Posted via CB10

jupiter8

I would be HAPPY to pay 700 for one! The minute I find one that works on T-Mobile LTE, I buy it. The minute.

krackerjack69

WTF are they thinking !! Seriously !
Who hired these brilliant decision makers at BB............... sigh.. :(

koool1

Was hoping for $600. Will wait as I can't buy on Contract and selling my Z10 Will only yield about $300.

Posted via CB10

mdb4403

It's good that they learned their lesson from pricing the Z10 too high. Let's see 4th quarter 2014 we should be getting the announcement of another billion dollar write off

mset

"While it's a bit high..."?

You're truly the master of understatement. It's almost impossible to believe that BBRY has learned exactly nothing over the past 6 months.

R Field

$650-600 is reasonable but $700 is too much for only 16gb and only a 720p screen other than that I really like the device. Just wish my z10s value didn't fall through the floor :(.

CB10 - Z10 -10.2.0.1725

Duffman19

LOL - will sell like 1000 in next quarter, that's it

Posted via CB10

assk

Ehm 700 bucks, do you people know what kind of phones you can get for 700 dollars.

milo53

Are you kidding me? Screw the BB faithful, again and again. This company deserves to go down. These prices are F@#%ing insulting. The Crackberry faithful should be pissed.

freetreehugger

700 and no contract, mmm. Wouldn't pay 700 for an iPhone and no contact but I would for the Z30 and no contact.

Posted via CB10

Ian Robertson1

All the devices are too high considering they haven't marketed a valid reason to pay that much. People will pay more for a good device but they want to know why it's worth the money. Their marketing hasn't done a good enough job communicating this. If they don't, they won't compete at that price. Bring it down to $550-600, and it'll without marketing effort. But personally I feel they need a new public image.

gsioufi

Yes... if Bell or Telus can provide me a factory unlocked phone then it would be sweet.

Posted via CB10

baspeed

If that's $700 American BlackBerry can shove that thing so far up there nose I hope they sneeze. No way will I ever ever give BlackBerry $700 for a phone. Good luck BlackBerry

Posted via CB10

ezrunner

The carriers set the pricing not BlackBerry. The only manufacturer that sets off contract price is Apple. All others full retail price is set by the carriers themselves.

They set the price high for a reason to induce customers into a contract.

We cannot be upset with BlackBerry on the pricing this solely falls on the carriers. BlackBerry sells the phones to the carriers they in turn put whatever mark up they wish. Thus coming up with the price.

Posted via CB10

saud1111

Doesn't deserve that price if blackberry wany customers they should make phones cheaper. They should make the z30 price 500

Posted via CB10

ezrunner

BlackBerry doesn't set the price at the carriers, they have no control over it at all

Posted via CB10

Searchy

I plan on using my Z10 for the next 3 or 4 years. Almost all parts that experience daily wear can be replaced. Spare screens, digitalizers, and back covers can all be purchased from eBay. The only nonreplaceable component that would fail when used daily is the charge port. Alas, there is no wireless charging so I'm doing the only alternative: switching out the battery.

The Z30 has no user replaceable battery. How long do you think such a phone could last? Over time, the chemical composition of the battery will deteriorate and battery life drops. I don't believe in disposable phones. Unfortunately, BlackBerry has made one with the Z30. Like the iPhone, plan on buying a new one every year.

The only reason people think the iPhone has great battery life is because by the time their upgrade comes around, the current iPhone's nonreplaceable battery is shot.

Posted via CB10

Driftdreams

The balls on these people. Wouldn't it be smart to finally price a device to compete instead of hoping people buy it at your ridiculous price, ONLY to have it slashed to where you SHOULD'VE priced it anyway?... PlayBook, 9900, Z10... He'll, even some of the previous legacy devices were priced too high. Marketing has neeeeeeeever been BlackBerry's strong suit. Hate to even talk about the PlayBook but if they took Kindle's approach and priced the devices HALF what the iPads were, they would've sold TONS of them. Half ass launches with unreachable price points and HORRIBLE marketing. Please, someone.... PLEASE tell me when was the last time you saw a Z10 OR EVEN a Q10 commercial?.... I was up late not to long ago watching tv. In a 2hr time span, I saw the iPhone 5c commercial 10+ TIMES... ON ONE CHANNEL!!!... Its insane to me. If you were never on CrackBerry and never knew about BB10, would you know what the main features of the OS were?... TimeShift... Its all about cameras these days right?... WHY wouldn't you show that awesome feature in a separate commercial all its own?... Flick tipping... Did you really see it highlighted in an interactive commercial or was it place on the screen for 2 seconds with on flick and some robot saying flick typing... BlackBerry SUCKS at marketing. I truuuuuly believe I have the BEST phones on the market right now with my Z10 and Q10. But I couldn't even began to give reasons why I would push anyone towards a 2-3years commitment. "Sale like hell"?.... DO YOUR F***ING JOB!!!. Spend what lil you still have and go balls to the wall for your base. 7+ years of loyalty... 7+ years of watching them do the saaaaame shit again and again. You tend to get very tired of this as a fan. Those of you who can't speak your minds about this are worst than the iSheep and Fanboys we make fun of.

"Men's Fashion & Lifestyle" BBM Channel: C001214D9

baspeed

Drift you said so many of the things I say about BlackBerry. There are so many great features and only way anyone know own in if you show them
Even them just like politics everyone knows everything. Can't tell them anything. BlackBerry marketing is so bad. The non replaceable battery has gotten me thinking. Might just stick with my Z10. I won't pay over $500 period.

Posted via CB10

playyah

good price, stop yelling at the prices, atleast blackberry is offering something new not like i-toys and driods introducing the same crap devices. :)

beantownwindsorite

S4 for sub $600. This phone for $700. Aha hahahahaha. BlackBerry doesn't want to sell phones. This is clear.

Posted from BlackBerry Z10

mas.quemex

Did BlackBerry really spend $200 million on marketing in September Quarter?

Show me the money.

mkdll

Jeez, I spit out my cofee.

Mel25

700 wtf man hell no. Better not be the same price in the usa.

Posted via CB10

alternator77

When you look at the home computer market pc's with lower specs often carry a lower price the a higher end model. A full hd screen will command a higher price than a non hd variant. My 51" plasma is 1080p and the similar tv with 720p resolution is almost half the formers cost.

You cannot release a z30 at the same cost as a note three or gs4. The fact is that the average consumer which is the deciding factor look at these specs and will 9 times out of 10 will with the better value for their dollars.

Regardless of the app situation, or sideloads.

They may not be able to get the big name apps at the moment but the one area they did have control over was their hardware. This was the one area they could have excelled in amd they missed it and overpriced it.

Posted via CB10

bzeal11

i guess theyre marketing it only to prosumers or consumers that value productivity which can attribute to the price tag, i think $600 to 650 USD would be a fairer price, the 9900 was around 550 when it came out i think, the s4 is 600, the note 3 is 700, the 5S is just below 800 i assume, i hope BB gives out discounts of 50 or even a hundred to current BB users in the USA, but thats just a long shot

sisko2003

The z30 is much to expensive and....170 grammes feels like to much weight for my pockets.

sisko2003

Where is the z30 bb marketing event?

mctapt

Just wait 4 months after the release and you can have a z30 for half the price. It will just as with the z10. Management is really messed up. They need to a higher market share and should not offer the phone at such a high price.

Posted via CB10

Sam Rosu1

The S4 sells for $699 In Canada without contract. Anybody think BBRY wants to get into a price war with Samsung?

Maybe the guys aren't that stupid. Me, I'll hang onto my Z10 for a while. For something that is overflowing a warehouse you can't seem to find one. I had 3 orders cancelled because the distributor couldn't get stock.

May the Z30 rock the market. Same price as the S4... So be it... I know what I want
...

Posted via CB10

Skyforever

I want the Z30. Improved antenna for great phone reception, and loud clear speakers for calls, and music. I was thinking it would cost $650. I can deal with $700. Lower price would have been nice though eh?! Still, someone might have a better deal when it finally comes. Looking forward to the Z30. Best phone out there for me.

dmurillo3

Wait a couple months lol

Posted via CB10

Skyforever

Maybe. :) Who can wait?! lol It is going to be a great fun phone to have. Sooner rather than later, hm. Whatever. We'll see.

Quenho

Hmm, $700 for z30. That's why BlackBerry is dying

Posted via CB10

drnguyenn

I recently got my Z10 (about a month) and was looking forward to the Z30 ever since there were leaks about it. But will there be any difference between Z10 and Z30? or is the Z30 just bigger.

Posted via CB10

foxfoxcool

Fire the CMO frank

Posted via CB10 with Q10.

WhiteSpir1t

Can't believe they're still this delusional. It's literally another phone like any android device. This reminds me of the days of Apple in the 1990's: expensive, losing market share, inferior to many, even carriers, overrated.

It takes another Steve Jobs to set this ship back aligned, but first, drop the frigging price. Geez BlackBerry....

Posted via CB10

Scorpio41

That's the same as the Q10 is selling for now at Rogers while the Q5 is for 350. I wonder if the price of the Z10 will stay at 600 or go down closer to the Q5.

Posted via CB10

X300X

Im still waiting for a BB10 version of the torch

billbsb

BlackBerry is very audacious to put the Z30 on the same price as the iPhone 5S and the Galaxy S4. Of course the Z30 is a very good phone but I just don't think it's THAT good to justify the price. Unfortunately, I would not recommend anyone to buy it for this price.
I hope I'm proven wrong and it sells millions of units in a couple of quarters. Good luck!

Eric D123

$700 ...No way....I mean I'm in the States and have AT&T...I always pay full price but if it did land on AT&T I doubt it will be that high...probably around 549$....but still I'll wait and let the price drop...the z10 price on AT&T keeps dropping rapidly....it started at 549$ then around 449$ and now it's all the way done to 339ish$$$$....which isn't bad...for off contract....which goes to show blackberry isn't doing well on at&t...the phone is free now on a two cotract.....its a shame cause it's a great phone...(not the price tho...lol)

Posted via CB10

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