BlackBerry Z30 now available from ShopBlackBerry in the U.S.

By Adam Zeis on 19 Mar 2014 08:40 am EDT

Up until now Verizon has been the only U.S. carrier to offer up the BlackBerry Z30, but as of today, you can now buy an unlocked, SIM-free Z30 directly from for $499. This Z30 is ready to roll with AT&T or T-Mobile and has 4G / 4G LTE bands.

If you need to accessorize your new Z30, you know where to go!

Purchase a BlackBerry Z30 from ShopBlackBerry

Press Release

BlackBerry Z30 Smartphone Now Available On in the U.S.

WATERLOO, ONTARIO--(Marketwired - March 19, 2014) - BlackBerry Limited (NASDAQ: BBRY)(TSX: BB), a world leader in mobile communications, today announced that customers in the U.S. can now purchase SIM-unlocked GSM models of the BlackBerry® Z30 smartphone directly from BlackBerry on for $499.

The all-touch BlackBerry Z30 smartphone is BlackBerry's biggest, fastest and most advanced smartphone, and features a beautiful 5" display and the largest battery ever on a BlackBerry smartphone. The BlackBerry Z30 smartphone from is compatible with GSM-based 4G LTE and 4G networks in the U.S. (AT&T, T-Mobile) and other countries around the world with carriers who operate supported GSM networks.

In addition, has an assortment of accessories for the BlackBerry Z30 smartphone. Customers will find a variety of carrying solutions, chargers and audio peripherals available for purchase.

The BlackBerry Z30 smartphone is also available from Verizon Wireless in the U.S.

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

BlackBerry Z30 now available from ShopBlackBerry in the U.S.



The best part of this is,

1) It's unlocked.

2) You are not at the whim (mercy) of your mobile carrier to (slowly) update the BB10 OS;
you do your own BB10 upgrading at your pace and leisure!

Now the advertising to drive traffic to ! Take control of your distribution!

This post Powered by BlackBerry

Good news...but this move "burns" the Carries and makes BBerry their competitor. The right move for now but damages the Carrier relationship in the future. Of course, the Carriers have totally left BBerry in the dust and fully embraced other suppliers, at the expense of BBerry.

I wonder if this isn't the model for the future ? Devices and networks sold separately ??

BlackBerry has nothing to lose and everything to gain! The relationship with Carriers is already damaged.

Posted via CB10

I agree BlackBerry has nothing to lose. I don't think this harms the carrier relationship. Supporting and marketing BB is not a carrier priority anyhow.

Yeah, why worry about a relationship that is almost non-existet? Carriers only benefit there is demand for the device so they would prefer to be the "exclusive" retailer to offer it. But, they are not willing/able to help get the ball rolling.
So, I say why worry about carriers. BB has to worry about putting these devises on customers hands by whatever means necessary.
IF, bb has to exit the handset business because devices continue to not sell, carriers still won't be a problem.
IF, bb can get things going, though, carriers will jump in the vanwagon. We'll cross that bridge when we get there.

In going to buy the BlackBerry Z30 now. Was not able to buy it from Verizon because I needed a deposit. I'm not willing to do a $400 deposit on a device that will cost me $200 upfront and cost $500 retail.

Posted via CB10

Once carriers realize this stuff is actually selling, they might be forced to add BlackBerry to their offerings again. It will probably take a while.

"No Q10?" -> "Buy from Chen... "

Yup, finally. In the states, Blackberry needs to go with only one carrier with strict guidelines for marketing, pricing etc for the carrier for an exclusive deal. Other than that, just sell the devices unlocked.

Finally a new distribution channel that doesn't discriminate or discourage buyers who are interested in owning a Blackberry.

No, it was not. T-Mobile's 10.2.1 was not available until last week, and included their wifi calling, which the update I received on my Z30 does not have. Additionally, T-Mobile USA doesn't even carry the Z30, so therefore does not have an version for it.

I never said it was a T-Mobile update. Whichever carrier's unlocked Z30 you're using, it's their update that was pushed to you.

I think you're not following what we're talking about here. This is about factory unlocked phones. Which means they are not any carrier's phones.

No, I got that. But are you saying you have a factory unlocked -5? If you don't, and you have a Robellus -5 that you're using on TMO, you got the update from Robellus (whichever one's -5 you're using.) I hope that makes sense.

No, has had factory unlocked -5's and (I think) -2's available since at least December, which is when I got mine.

I have an unlocked Z30 with no sim and still receive the updates over wifi so no carrier involvement whatsoever.

I dont think your right.. im pretty sure blackberry "releases" the updates way before the carriers even think to release them.

Posted via R115-Aramis.

only problem is, you have to side load it in.
That's what I had to do anyways. More work and not everyone can do it.

Not, unlocked without the sim card in you can get it via wi-fi or with link

Posted on my flagship Z30

The only time you would have to side-load the os is if you're installing a leak, or a carrier version that's not for your carrier.

Yeah Baby!!Not Exactly the Employee Discount I asked for but I'm happy they reduced the price,my thread..Employee Discounts!! I want one!!Do you???..

My only thought was that BB manufactured this device. This device has not sold as well as it should. BB is sitting on allot of unsold devices. Same thing occurred with the Z10. Blackberry ate allot of paydown and warehousing costs on the device, and eventually did cut the price to the bone and sold many of them. As a result of so many unsold devices, BB turned to Foxconn to start manufacturing devices AND there are very few folks on the BB10 ecosystem, which causes a 'boat load' of other issues. By dropping the price to be well more than 'competitive', Blackberry might be able to: 1) sell off a good deal of unsold inventory (3 devices at $2 each, beats 1 device for $5 ** I'm only talking gross results, not net income, I understand an accounting loss will occur) 2) increase the number of people using BB10 (this is great not just for the app ecosystem and accessory market but is so important for word of mouth and most importantly visibility.

My comment was not to in any way infer that the Z30 is not a $500 device. What it may be subjectively worth to us, is irrelevant. The idea of pricing is part of the entire marketing of a device. Aggression in this sphere could lead carriers to lower their off contract price and or even push the device themselves. The end goal is sell Z30 and get people to use BB10 software. In my opinion a more aggressive pricing structure would better accomplish this. None of this is an exact science. So I'm not dug in on this position. It was just a thought.

I think they learned their lesson with the Z10. I would be surprised if they have massive inventory of Z30s.

Posted via CB10

Actually, if this is the -1, they may not be sitting on a lot of inventory. They probably manufactured it very recently.

Not at all, compared to any other phone in the "high end" category. In fact, a damn good price.

Posted via CB10

yes, about 100 bucks too high. maybe a trade up program to go with it - say z10 to z30 etc.

Yes BlackBerry should definitely offer trade up program for Z10 users. It'll be very nice.

 CB10 

It is common practice for makers to sell products directly to consumers.
It is good to see Blackberry making an effort to do the same thing.

TM does not even sell BB products in their stores. They don't even have other options to buy Z30's.

Blackberry should have reduced price 'sales' for a rolling list of BB phones.

they might have to upgrade their customer service, no more ' its the carriers problem'

Posted via the Android CrackBerry App!

Of course not. As a Sprint customer I expect to see no BlackBerry support. So BlackBerry won't be selling one with all the crazy bands that Sprint uses.

Would love one of these on Sprint, still diggin' my Q10 though in every way. :)

Posted with my CB-Q10 using the power of " Q "

I just recieved the 10.2.1 update for my "unlocked Verizon Z30" that I have on ATT... it was an update from Verizon... restarting her now.... Like Friggin Christmas.....

Technical Support

Get expert phone support for your BlackBerry smartphone purchased through ShopBlackBerry.
Call us at 1-866-957-0761

But you aren't going to be buying a BlackBerry, so what do you care?

Know what? That you're looking to/going to buy a BB10 phone. OK. Let me ask you a direct question then: will you be buying this Z30, or a Z10, Q5, or a Q10 anytime soon?

We should petition BlackBerry to please *not* advertise this as T-Mobile compatible until they port the Wi-Fi calling radio to the Z30. They should work with TM if they have to and get this done!

Posted via CB10

You buy a CDMA phone and you still won't get it on the Carrier you want to use it on, because if the phone isn't in there database. It isn't getting on there network.

Sprint will not let you bring the phone on there service and Verizon already offers the phone maybe


That was my question, too. But I went ahead and bought it anyway. I've been waiting for this option for a long time.

Nay, he's too busy googling over smart watches that nobody wants. And yes, I hope you get the message, Adam.

Posted via CB10

Because his comment towards Adam was immature and uncalled for.

This site has become full of intolerant ass-clowns who knock others.

You must be his wife. Sorry for making a comment to your husband.

You're right. So many people on here are so aggressive towards every other mobile manufacturer it's embarrassing.

Posted from my TARDIS!

It'll probably be available soon but if you want it badly, you can still find a way to get it. (friend, ship to kinec point..)

Our CDN dollar isn't doing so well since January. Yesterday our finance minister decided to quit politics and our dollar tanked another penny US.

So we're looking at $550 unfortunately.

Posted via CB10

You realize as a Canadian, our economy relies heavily on exports.

I for one live the weaker can$ compared to the usd$

It's actually better for all business in Canada. It creates more jobs here, film studios use canada, our greenhouse growers sell more to the usa, it's all around much better.

We need to keep jobs here and this well dollar will help.

Posted via CB10

Well, if this is the STA100-1, it's not AS perfect a fit for Canadians as the -5. Plus you have carriers selling them. We don't have anybody :P

Yeah. Agreed. Where is the white one? Probably locked in with some carrier, but it has not been revealed yet. If not, bring on that White Z30!

Posted via CB10

That would be fine if I used cases on my phones, but I don't. I like them naked and I personally think the white Z30 looks better than the black one. My Z10 is white, my Lumia 925 is white, I love white phones...

Oh my god my U.S friends finally!!!!!!! I am a user of the z30 and let me tell you best phone ever :)!!!!!! Congrats my U.S friends!!!!!!!!!!!!!! The question is have for someone is that because it's unlocked straight from blackberry when there is a new OS update do you get it directly from bb??

Posted via CB10 doesn't work that India, we don't follow a contract system and all phones are unlocked...however, the update is pushed by the carrier whose sim card you are yea...BlackBerry really needs to ditch the carriers and push OTA's themselves

Posted via CB10

That sucks I thought straight from the manufacturer they can bypass the carrier for the latest OS they really to push the OTA themselves then very soon....these OS updates are very important as they carry significant changes...thank god I am in Canada and we don't wait long for updates at all....but I feel sorry for those who are still on 10.1 it truly sickens me.....

Posted via CB10

Unlocked phones can receive updates at release, but you have to take the SIM card out and then check for updates over wifi or through link. Did this with many unlocked z10s for 10.2.1.

Posted via CB10

Maybe I missed this the STA100-1 model? I cannot tell from the lack of info on the site? The other models (STA100-5 etc) are also GSM compatible.

It does was not on there this morning. I suppose they got too many calls and fixed it. Well back to the drawing board for AT&T LTE...:(

I don't think this version has the all of the necessary frequencies for Verizon's LTE, as well as not giving any CDMA coverage so I don't think Verizon is that worried.

Posted via CB10

Verizon has long been selling unlocked STA100-3 for $499.00 off contract. That is their exclusive. If BB wants to sell STA 100-1,2,4 or 5's in US Verizon doesn't care. All this does is allow Tmobile and AT&T users in US to buy a new phone with a decent warranty to use on those networks.

PS - I believe if you take your sim out and check for updates over wifi, you get latest available. But again, if you are buying an unlocked phone from other than a carrier, just use autoloader or Sachesi. BB is providing your support and warranty and they don't care what OS you put on an unlocked device.

Yes! If you want a CDMA unlocked phone Verizon will sell you one, but this is great for AT&T And T-Mobile customers!

Thanks Mr. Chen

Posted via CB10

From Michael Clewley BBM Channel:

"Shop BlackBerry: Model #'s:

Since you asked!

Z10: STL100-3
Q10: SQN100-5
Q5: SQR100-1
Z30: STA100-5"

Posted via CB10

Damn that's awesome!!! Too late though... im already waiting for the next phone to come out !!!

Posted via CB10

If you can wait till October. I would. Unless you have $500 to spend to today and $500 to spend then. The OS with 10.3 tweaks and a quad core CPU and an extra Gig of RAM will make a nice difference. Plus 1080P screen should be sharp.

The press release seems to say this is the -1: "The BlackBerry Z30 smartphone from is compatible with GSM-based 4G LTE and 4G networks in the U.S. (AT&T, T-Mobile) and other countries around the world with carriers who operate supported GSM networks."

But I will confirm they're not claiming AT&T LTE compatibility solely based on the relatively sparse band 4.

On his BBM Channel Michael Clewley said:
Shop BlackBerry Model #'s
Z10 - STA100-3
Q10 - SQN100-5
Q5 - SQR100-1
Z30 - STA100-5

I seem to be able to add it to my shopping cart even though my shop BlackBerry account is a CDN mailing address.

500 USD works out to $555 CDN. A bit cheaper than Telus at $600.00

Posted via CB10 - Z30STA100-5/

Adam, help us out here! Can you confirm the model number so the thousands of us ready to purchase can do so if it's the STA100-1?

I used my Q10 to create this CrackBerry madness!

^^^^^^ THIS ^^^^^^^^

It is not clear it will get LTE on AT&T everywhere. I need that to be confirmed.

it's available direct for £499 in the UK too. Although I would have thought it would be cheaper, given that $499 is roughly £299 at the moment...

I'm digging on this Q10 at the moment (gee thanks, Mr. Legere), but with the big phone FINALLY available, it's Craigslist time for this baby.

I just gotta have my Z30!...

Posted via CB10

I love my Q10 too, but if this is the STA100-1, then the following items disappear after I receive it: one Z10, one Q10, one 4G LTE PlayBook, and various unnecessary accessories.

I used my Q10 to create this CrackBerry madness!

Awesome! You are the best, CB! Once I can afford it, I'm getting mine. :-)

Sent from my sexy white hot Z10 in Sin City ;-)

Finally... now we will more cases become available. Larger user base=larger selection of accessories. Hope all you 'Mericans enjoy the best BlackBerry ever made

Posted via CB10

I don't get Z30 pricing. In the UK, Amazon were selling them for £350ish, yet the UK BlackBerry store has them for £499, which is $830 USD. Crazy


You can always check on Amazon.

It's a shame it took so long. Better late than never.

I hope BlackBerry has learned a lesson from all this.

Pricing is not competitive enough there is not enough exposure.

It's a real shame about those redundancies, when retraining would have saved jobs and money.

Finally if you want a job done, you have to do it Yourself.

Posted via CB10

This is awesome. Maybe now T-Mobile will push out an update for its Z30 users to get wi-fi calling

Posted via CB10

I installed from sachesi the 310/160 last night and it has wi-fi calling, can't test if it works I'm not on T-mobile.

Posted on my flagship Z30

Any news yet!? I am ready to take loss and sell my STA100-5 if it means getting fully LTE compatible Z30

I JUST bought a Verizon Z30 to use on AT&T! Ugh, anyone want to buy it!? It has to go!

Posted via CB10

Dammit!!!!! I just bought the Z30 STA100-5 for $799 from Best Buy....:/
about 3 weeks ago..... If this really is the STA100-1 then I would really be upset since I'm on AT&T and I don't get LTE Service everywhere that I had it with my AT&T Z10. It does work in some areas and it is GSM compatible.
I love it but would like my $300 change!!!! :)

Posted with my Awesome unlocked Z30 on AT&T

While I applaud this heavily.
My Z10 is chugging along, strong and can still handle almost anything I can throw at it, if it does hold i would rather wait for that octa core "unicorn" BlackBerry later this year.
If you guys van have that in store i will buy it instantly....hell I will pre order it if need be!!!
But still good job guys

Posted via CB10

I noticed the same thing. I didn't go all the way through with the purchase, but shipping options show US, Canada and Mexico.

WHAT BB is listening to me? I've been saying this all along.
This should have been done last year when US Carriers where screwing up Z10 & Q10 for NOT promoting.
When are they going to open up one in Canada.

I got mine through a gf who was at BlackBerry and it is awesome! I can tell you's an amazing price

I flick!

Finally an answer for my frustration with the SUCKY carrier at&t

Note to at&t: Keep dragging your f*c¤in# feet with everything BlackBerry and I will kick you into the curve!!

No update: Answer is the autoloaders

No availability for the Z30: Answer is buying direct from BlackBerry

I keep thinking... for what do I need at&t??

I'm MongezaurioBerry

For those interested, you can also buy the Q5 in different colors. I was going to buy a Z30 a while ago but something made me stop... I guess this is why :)

Posted via the Android CrackBerry App!

1-877-255-2377 is the number BlackBerry gave me after calling their order assist hot line. I'd call but work has suddenly picked up and I don't have time to wait on the phone

Posted via CB10

Little steep based in what I've read with the button quality. I'll wait for a major sale or the next device. Too late in the product life cycle at this point. They should have done this in October/November. They are listening, but they are still too slow at reacting/implementing.

Posted via CB10

Marketing at BlackBerry remains deplorable. The Z30 has the best audio system on the market, hands down. It has convincingly demolished the HTC One in comparisions and the only feature of the device BlackBerry seems to think is worth marketing is the Battery life. Yes, the battery life is stellar, but the things that always freak people out about my Z30 are the sound quality and the time shift camera. Two features BlackBerry NEVER promotes. Makes you want to shout!

I'm on the phone with the Shop BlackBerry folks to see if they can tell me the model number.

So far 15 minutes of being bounced around and everyone has an Indian accent.

If this is the STA100-1, I will be buying it as soon as I get off the call.

I will reply to this response once I get an answer.

Posted via CB10 on a Z10STL100-3/

I was on hold for over twenty minutes waiting for some time of confirmation with no avail good luck...

This is getting ridiculous... 45 minutes of being bounced around only to be told I called the wrong people since Digital River, the people who sell the BlackBerry devices, couldn't possibly answer the question.
I have now been punted to:
After being told in the model number is "Z30", and being asked why I want to know the STA100-? "subversion" I asked to speak to a manager. Not holding much hope now.

Posted via CB10 on a Z10STL100-3/

After an hours worth of work, I got a lady on the phone who SWORE it was the STA100-1. When I pushed her on this she indicated anything above the -3 already had a carrier associated with it which is why she was sure this was the -1.

I am putting in an order now with 2 day shipping (what's a measly $5.61 amongst friends). Once I get it I will report back.

Posted via CB10 on a Z10STL100-3/

499.00 base price.
5.61 express shipping
30.28 tax (odd as I don't think they have a retail presence in MD)


If it isn't the -1, I will be taking advantage of their 30 day return policy.

Posted via CB10 on a Z10STL100-3/

30 day return policy should mean worst case is they get our hopes up.

You could just wait until I get mine and share the experience.

Posted via CB10 on a Z10STL100-3/

F'ing BlackBerry...

"Thank you for ordering on BlackBerry US. Unfortunately, one or more of the products you ordered is currently out of stock and could not be shipped. The product(s) has been placed on backorder and will be shipped as soon as stock becomes available. You will receive another email notification when your order has actually shipped."


Posted via CB10 on a Z10STL100-3/

Oh BEEEEEAT!!! They really need to choose another third party to handle that store... Digital River is not doing the job.

Well, hopefully Clewley's info got mixed up and it really is the STA100-1 when you receive it.

Don't re-order, or cancel your order if possible. Michael Clewley posted on his BBM channel that it's the -5.

Yeah... BlackBerry and Digital River are apparently employing liars and f-tards...

Sorry if this is not politically correct, but after spending an hour+ on the phone this morning where a lady SWORE this was the STA100-1, and now over 1/2 an hour on the phone again only to be told this is in fact the -5 and that I can't cancel the order but instead I have to refuse the (back ordered) shipment, I feel like my head is about to explode...

Posted via CB10 on a Z10STL100-3/

Oh and good luck trying to cancel your order because Digital River won't let you. Apparently it's "policy" that once an order, even one that's been back ordered, is in progress it can't be cancelled. They told me I have to wait for the back ordered item to ship, so I can refuse the shipment. How I am supposed to refuse it when no one is home and they drop this stuff off at my door all the time I have no idea.
EPIC FAIL on BlackBerry's part. I think I am done waiting for the STA100-1 and will just go buy a Windows phone...

Try finding out who they use for shipping. IF you get a "your order has shipped" notification (which would be a big deal considering how these dimwits operate,) contact the shipper and tell them you will be refusing delivery. Also leave a note on your door saying so.

I'd document EVERYTHING from the time you placed an order. Save/print that press release saying you're supposed to get LTE, try to remember who you spoke with when they told you it was the -1, what time it was, etc. Worse comes to worse, you may have to do a charge back on your card.

Oh and I would have preferred the white one, but beggars can't be choosers. :-)

Posted via CB10 on a Z10STL100-3/

It's like pulling teeth. I got I'm guessing Filipino CS, and NOBODY KNOWS WHICH MODEL THEY'RE SELLING. "I'm sorry, sir, the information we have is what's posted on the website."

Michael Clewley just posted on his BBM channel that's it's the -5.

At last! I was so close to buying one from Telus glad I waited. So F off at&t you people suck so go back to " testing " while I enjoy soon to be purchased and unlocked z30

Posted via CB10

Anybody have the Z30 and pocket pouch? I prefer the pocket pouch instead of wearing it on the hip.
Need to know if the Z30 will fit.

Posted via CB10

I'm buying one. I really need the data connection and call quality to be as clean as if i bought the Z30 from T-Mobile its self.

Can Clewley confirm the model number of the Z30 being sold unlocked on the U.S. BlackBerry site too?

I used my Q10 to create this CrackBerry madness!

So total price for a Z30 shipped after adding $32.05 for tax and $5.61 for Express 2Day shipping to me would be $536.66!! Time to start adjusting my budget!

T-Mobile is the winner here. They have unlimited data plan, fair price, GSM, have additional hot spot on most phones, not sure of that info and no contract. Next is ATT, their unlimited data plan is very expensive, and GSM. IF you want more data plan and affordable, T-Mobile is the way to go.

Legere is the main reason I wouldn't go to T-Mobile for all the Monster Java in the world after what he pulled with the BlackBerry trade-in program. There's friendly promotions and there's dirty handshakes. Legere needs to wash with lots of soap.

I used my Q10 to create this CrackBerry madness!

I have to agree the recent T-Mobile snub against BlackBerry shouldn't be rewarded.

Meanwhile the fact that AT&T has been less responsive to BlackBerry users isn't exactly reward worthy either. But ignoring BlackBerry users is less evil than being enticed to jump ship.

Posted via CB10 on a Z10STL100-3/

I agree. I'm unhappy with AT&T too about the lack of support they've given us for BlackBerry 10. All of the American carriers really botched the BlackBerry 10 experience, almost as if on purpose.

I used my Q10 to create this CrackBerry madness!

I will say their new mobile share plans for 10gb for two lines is MUCH cheaper than my old plan for two phones. Even though I had to give up unlimited data, I never see a scenario where my wife and I use more than 10 gb.

I'm saving like $80 a month so I am not complaining.

Posted via CB10 on a Z10STL100-3/

Bb need to roll out successor to z10 and z30, a competitive touch screen device. Look at Samsung and sony, they are rolling out phones witu updated specs. Iphone is also updating hardware with 64 bit processor etc. Z30 is out speced by all of them. I know bb 10 is efficient but it does not look good when customers compare them to competition that is why i got into android world also.

Posted via the Android CrackBerry App!