Over in Malaysia the BlackBerry Z30 has been officially launched with Celcom at their flagship store in Sunway Pyramid and it certainly attracted a lot of attention. The local carrier not only put on street entertainment for queuing customers but there was a rather large incentive for the first 200 people to pick up the Z30 on Celcoms First Voice + Data mPro bundle plans.
For the lucky 200 they got some free gifts which I would have been more than happy with. These included:
- BlackBerry Z10!
- An Urbanears Headset
- A pair of tickets to see Alicia Keys
- and a free download of Alicia Keys Girl on Fire album.
On the upside, the guys and gals that managed to get the first 200 Z30's will be overjoyed and who can blame them. On the downside - what does this say about the sales of the BlackBerry Z10? We already know that things didn't go exactly to plan with Z10 sales in some parts of the world and this was made clear in the recent earnings announcement. However, at least Celcom and BlackBerry are making good use of Z10 stock and using it as an incentive to push the Z30.
Maybe this idea should be offered in other markets too - Yes, U.S.A. - I'm looking at you.
Taking a look at the Celcom website it states that the Z10 deal is actually 50% off its price rather than free. Did you attend the event and pick up the Z30 with the deal? Maybe you can clarify for us?