When the BlackBerry Z3 was announced for India, many folks were watching and waiting to see how the device would be priced in the region as that would be a good sign of how well the device would sell. At the time of the announcement, some were upset at that price of Rs. 15,990 but then it started arriving at retailers with even deeper discount attached to it and according to the Economic Times India, those discounts have helped push much of initial stock in India.
"We've sold about 75 per cent of the stock that we got," Himanshu Chakrawarti, chief executive at The Mobile Store, told ET. "The Z3 has done well so far, benefiting from the easy installment options and discounts."
"It is true that we have been almost stocked out (for Z3)," said Sameer Bhatia, Director of distribution, BlackBerry India.
The lower pricing, ability to run Android apps and overall quality of the BlackBerry Z3 has been helping push people on older BlackBerry devices onto BlackBerry 10 as noted by Chennai-based retail chain UniverCell's founder Satish Babu who noted 'the device has become an option for ardent BlackBerry fans among young customers looking to upgrade from the ubiquitous Curve 8520 in the sub-Rs 20,000 price range.'
As for numbers of devices sold, the report mentions 25,000 to 30,000 BlackBerry Z3's have been imported into India for sale at large retailers such as Flipkart, The Mobile Store and UniverCell. That all sounds great for Z3 sales but also, let's not forget the Z10 and Z30 have also had price reductions in India recently and while the numbers on those sales haven't been mentioned, they've surely also been helping BlackBerry in India.