BlackBerry 10 and the Z10 get some action down under

By James Richardson on 18 Mar 2013 04:02 am EDT

Next in line for the BlackBerry 10 launch is Australia. The new OS and BlackBerry Z10 have had a launch event down under and the good people of Australia can pick up the Z10 from March 25th and 26th on the country's two launch partners - Telstra and Optus.

With the U.S. launch imminent, BlackBerry 10 is very close to rocking the whole world. I suspect the American market is going to be rather surprised at how awesome the Z10 is. Time for BlackBerry to kick some butt in the U.S. once again!

You can catch the full Australian press release below:

Press Release

Sydney, Australia – BlackBerry® (NASDAQ: BBRY; TSX: BB) today launched the BlackBerry® Z10 smartphone running on the re-designed, re-engineered and re-invented BlackBerry® 10 platform, in Australia. The BlackBerry Z10, which is also LTE-enabled, offers you a faster, smarter and smoother experience that constantly adapts to you. 

“We are confident that Australians will love the new BlackBerry Z10, running on the new BlackBerry 10 platform, because it offers users something they will have never experienced before,” said Thorsten Heins, President & CEO, BlackBerry, in Australia for the launch. “This revolutionary new platform continuously adapts to you. Every feature, every gesture, and every detail is designed to keep you moving, whether at work or at play.”

Re-engineered: The BlackBerry Z10 Smartphone

The new BlackBerry 10 smartphones are elegant and distinctive, and the fastest, most advanced BlackBerry smartphones yet. They feature 1.5 Ghz dual core processors with 2GB of RAM, 16GB of internal storage, and an expandable memory card slot. 

The latest enhancements in high density pixel and screen technology display clear, sharp, and incredibly vivid images. Both feature a micro HDMI out port for presentations, and advanced sensors such NFC (near field communications) to support mobile payments and the exchange of information with a tap of the smartphone. They also have a removable battery.

Highlights of BlackBerry 10

BlackBerry 10 is a robust and reliable platform that is smooth and responsive. It has a modern design and a gesture-based interface that is highly discoverable. It is designed to support, learn, and adapt to the way you work and share, with features including:

  • The ever present BlackBerry® Hub, which is a single place to manage all your conversations whether personal or work email, BBM™ messages, social media updates or notifications, and the ability to “peek” into the BlackBerry Hub from anywhere, so you’re always only one swipe away from what matters to you.
  • BlackBerry® Flow, where the BlackBerry 10 experience excels by enabling features and apps to flow seamlessly together, helping you complete the task at hand effortlessly and efficiently. For example, you can tap on an attendee listed for a meeting to see their latest tweet or LinkedIn profile. Or tap the thumbnail of a picture you just took to launch the Picture editor and quickly apply a transformation or filter, then instantly share it with your contacts. 
  • A keyboard that understands and adapts to you, that learns what words you use and how you use them, then offers them up to you so you can type faster and more accurately. 
  • BBM (BlackBerry® Messenger), which allows you to share things with the people that matter to you in an instant. BBM in BlackBerry 10 includes voice calling and video chat, and introduces the ability to share your screen with another BlackBerry 10 contact. 
  • BlackBerry® Balance™ technology, which elegantly separates and secures work applications and data from personal content on BlackBerry devices. 
  • Time Shift, an astonishing camera feature that lets you capture a group shot where everyone is smiling with their eyes wide open. Story Maker, which lets you bring a collection of photos and videos together, along with music and effects, to produce an HD movie that you can instantly share. 
  • The new BlackBerry 10 browser, which sets the industry benchmark for HTML5 support on smartphones, is incredibly fast. Scrolling or zooming is fluid and responsive. The browser includes many advanced features, supports multiple tabs, lets you browse sites privately, includes a reader mode, and integrates with the platform for easily sharing content. 
  • BlackBerry® Remember, which combines memos, tasks and much more into a single experience. It helps you organise and manage information you have on your smartphone around projects or ideas, letting you collect content such as websites, emails, photos, documents, and other files, and then, like a To-Do list, lets you create tasks, assign due dates, and track your progress. If your BlackBerry 10 smartphone is set up with a work account, your Microsoft® Outlook® Tasks will automatically be wirelessly synced with BlackBerry Remember.  
  • BlackBerry® Safeguard technology that helps protect what is important to you, and the business you work for. 
  • Built-in support for Microsoft Exchange ActiveSync® so your BlackBerry Z10 smartphone can be simply connected and managed as other ActiveSync devices in a company, or enabled with BlackBerry® Enterprise Service 10 to gain secure access to work email, “behind the firewall” applications and data, and benefit from other security and enterprise mobility management features. 
  • The BlackBerry® World™ storefront, which now includes 70,000 BlackBerry 10 apps and one of the most robust music and video catalogues in mobile today – with most movies coming to the store the same day they are released on DVD.

BlackBerry 10 in Australia 

BlackBerry 10 has gained support from carriers and retailers in Australia. The BlackBerry Z10 smartphone will be available through retailers including Harvey Norman, JB Hi-Fi and Fone Zone, or can be purchased with competitive pricing plans from carrier partners Optus and Telstra from March 25 and 26, respectively.

Matthew Ball, Managing Director, Australia & New Zealand, BlackBerry, said: “After the global announcement of BlackBerry 10 on January 30th, we are delighted customers here in Australia will be able to purchase the BlackBerry Z10 this month. We know how important full-touch devices running on high-speed networks are in this market, and based on early feedback from our customers, we are confident Australian users will love the new BlackBerry 10 user experience.” 

Reader comments

BlackBerry 10 and the Z10 get some action down under


I'm sorry, but you think the bold 9900 has a good camera worth keeping? I've gotten great landscape shots with my bold, but thats about it on account of no auto-focus.

At least I'm able to appreciate and can compensate for the lack of autofocus. Most only care if they can take a picture, that is, outside of crackberry. :)

Yeah what are you talking about good camera? I'm tired of asking my sister if I can borrow her iphone when I need a sharp picture of something. Can't wait for my Z10!

Most "waterproof" cameras use the same type as the 9900 uses. No optical zoom, just digital. So the 9900 isn't the only one out there. It's best to have a digital camera with you for those super close-ups.

AWESOME This phone ( BB Z10 ) is going to kick BlackBerry back to the number 1 smarthphone market spot. :-)))

Glad to see our Aussie friends been able to rock with the Z10 at last. Bruce and Sheila will be very pleased with it! ; )

With love from a Pommy whose had his and loving it for over 7 weeks!

Posted via CB10 via my awesome Z10

I'm thinking of buying one outright. Hopefully the price will be reasonable. Release date is my birthday, so I think I'll get myself a neat birthday present :)

Hopefully JB hifi will have them on the day outright. Harvey Norman are the only ones confirmed to be selling outright now though.

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I picked up my Z10 about two weeks ago, couldn't wait until it was released in Australia. What a phone, haven't put it down since. Think I have eye strain for looking at the screen so much.

Even got my apple friends likeing a blackberry for the first time. Just missing a little bit of Australian application content however love the foxsport and Aleague apps.

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Wow... even Australians will have a Z10 before Verizon XD. Not actually a big deal at all, but still kind of funny.

yeap, we aussies are getting the STL-2 4G LTE!

finally, welcome to the land of down under, BB10! let's rock and roll this land!

I have the Z10 here in OZ since I got it on March 3. I changed over from my 9900 .. I also currently have an S34G..I have never been an iclone user. The Z10 is everything I expected and more. It has easily the best keypad interface. As comparison I utilise SwiftKey on the S3. I can only re enforce the fact that the BlackBerry new flow system makes android feel clunky. BlackBerry spirt lives on in the Z10!!. I have not been let down in anyway. If you are an apps based iclone user..move along. Nothing to see here. If you are a business person that loves the past product as a business tool (now with heaps more) first and foremost.. you will not be disappointed.

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4 pictures 1 word cmon blackberry need better apps for the Z10 that's the only downside of this phone

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Best news ever....launching the day I get back to Perth. Our IT group in Oz said they are concerned they are going to have a lot of old blackberries run over by vehicles in the next 6 months.

Q10 should arrive in April in Canada I am not sure if they will release it in the same month for the rest of the world

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I'm sure the people at Telstra are sick of me showing up asking When When When. Eta 7 days baby. Then we welcome Amber to the family.

The Z10 camera is night and day better than the old BlackBerry's. Search Z10 photos on the website Flickr and you will see the difference.

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All great... but if they were hoping to avoid the 'noise', then they just missed it. A quick visit to Optus and Telstra websites both show the Samsung S4 (register your interest), and the Xperia Z (as a pre-order). Optus has the Z10 third in their slider as a pre-order. Telstra's website doesn't show anything. Releasing 2 weeks earlier would have been the right time.

Timing was key here.

Why wait til 25 or 26 March?

I picked up my Z10 from Harvey Norman at Castle Hill last night.

And it's a great upgrade from my 9700.

Best of all, I bought it out right so I don't need to sign up for a new plan. So I keep my Optus $36 a month for unlimited Australian text, phone calls and 3gb data. If had to sign a new contract to get that it would be $100 per month!

And I just trimmed my boost Optus sim card with a sim card tool which I got off eBay for $7. Many mobile stores can do this for u.

So my old sim card now works in my Z10 when I need it, and if I want to use my 9700 again I can put it back in there with a simple adapter and use my 9700 with unlimited data on the older BIS network.

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