BlackBerry World

Last week we saw that BlackBerry App World get rebranded BlackBerry World. We've known that this change was coming and with the launch of BlackBerry 10 this week, it seemed the best time to carry out the rebranding. The change in name was to go with the new direction the store is taking as now it will not just be apps that you can download. We'll be seeing music, movies and TV shows available and BlackBerry has promised an extensive catalogue of these.

Initially, the movie rental will be available to those in the U.S., U.K. and Canada. What's available for rent would be dependent on the region. It should be noted that this will only be available in BlackBerry World for BlackBerry 10 devices to start with. We should hopefully see the change come to the PlayBook and other devices soon. Read on for the full press release.

Press Release 

New BlackBerry World for BlackBerry 10 to Include Extensive Catalogue of Songs, Latest Movies and TV Shows

Unified Multimedia Storefront Will Carry Music and Video Content from All Major Studios, Labels and Broadcasters

Waterloo, ON - Research In Motion (RIM) (NASDAQ: RIMM; TSX:RIM) today announced that the new BlackBerry® WorldTM storefront (formally BlackBerry App WorldTM) for BlackBerry 10 will offer one of the most robust music and video catalogs in mobile today. The new BlackBerry World will include an extensive catalog of songs as well as movies and TV shows, with most movies coming to the store the same day they are released on DVD, and next day availability of many current TV series. The competitive offering will feature content from all major studios, music labels and top local broadcast networks. Customers will be able to preview tracks and access the content using multiple payment options.*

"Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are," said Frank Boulben, Chief Marketing Officer at Research In Motion. "RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want."

The video download and rental section in BlackBerry World will initially be available in the US, UK and Canada. Varying by region and distributor, customers will have access to movies from the following studios and independents: 20th Century Fox, Entertainment One (eOne), Lionsgate, MGM, National Film Board of Canada, Paramount Pictures, Sony Pictures Home Entertainment (US), Starz Digital Media, STUDIOCANAL, The Walt Disney Studios, Universal Pictures (UK), Warner Bros. Customers will also have access to TV shows from the following broadcasters and studios: ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.

The BlackBerry World storefront's DRM-free music download section will feature an extensive catalog from all major and independent labels including: 4AD Records, Domino Recording Company, finetunes, Matador Records, [PIAS] Entertainment Group, Rough Trade Records, Sony Music Entertainment, The Orchard, Universal Music Group, Warner Music Group, XL Recordings and Zebralution. The music section will initially be available in 18 countries: Canada, USA, UK, Argentina, Brazil, Colombia, Mexico, France, Germany, Italy, Netherlands, South Africa, Spain, Australia, India, Malaysia, New Zealand and Singapore.

Useful Links

BlackBerry World

BlackBerry 10 Sign Up Page

* BlackBerry® ID required. For more information please visit