BlackBerry In the Workforce: How Edge Imaging uses the PlayBook to enhance customer service and increase sales

By Bla1ze on 8 Jun 2012 04:19 pm EDT

These days, there has been a lot of talk of how BlackBerry devices are being taken out of the business sector only to be replaced by other devices. Yes, it's certainly true, there is a movement of BYOD where folks are are no longer using their corporate given BlackBerry but there is still plenty of companies out there adopting the BlackBerry platform and especially the BlackBerry PlayBook.

Edge Imaging is one of them and having done a case study on the matter, we can now get a better look at how Edge Imaging uses the PlayBook to enhance customer service and increase sales. They're not alone here either, many organizations big and small have been making use of the BlackBerry PlayBook coupled with BlackBerry smartphones in the workforce. Have you spotted any being used? If so, let us know where in the comments.

Reader comments

BlackBerry In the Workforce: How Edge Imaging uses the PlayBook to enhance customer service and increase sales


This is a good presentation. Thanks to the sales people who forgot to put in their orders. Now they have a simple solution using BlackBerry tech! Buy RIMM stock.

I'm not sure I understood how big this could be. So rim will develop specific configurations (software or apps) for the playbook to meet customers needs?

Actually, no. I mean, they can/do but it's more likely they developed the app themselves. It is fairly easy to do with the dev tools available. I speak from personal knowledge making an app for the PlayBook for our internal employees.

That's very interesting.

I never saw the playbook as a business tool but in reality it is.

How has it worked out for your employees?

I think it is appropriate to borrow Kevin's saying... BlackBerry people DO! Although I prefer to be called a BlackBerry user. This was a great demonstration.

About a month ago our dishwasher went on the fritz, so we called Sears service to see what they could do. The service rep had a Blackberry phone with him and a Playbook. When he was finished he connected his phone to the Playbook and then made out an invoice to bill us for the call. He entered our credit card and we signed to make the payment on his Playbook. He also had a very small printer on which he printed out our receipt. . All this took place right on the kitchen counter.

Needless to say my wife and I were impressed.

This is weak. Clearly they haven't heard of There is nothing unique here that an iPad or Android tablet can't do.

Heh, funny you mention that since Salesforce itself is a good showing of RIM support. They're present at every RIM keynote in some way and have been supporting RIM since 1999, you know.. before the iPhone and Android even mattered. Thanks, for forcing me to pinpoint that. :P

Plus Bla1ze he is missing a few key things there that the BlackBerry Bridge and BlackBerry Protect combo make it so much better to use this set up.
- No additional data plan to access your email or internet anywhere.
- The remote wipe of data on a lost BlackBerry,
- The security of bridge email which locks on disconnecting to your BlackBerry.
- The company can throw in a company BBM Group to make secure, rapid announcements to emplyees if they want.
Other devices can do this but it just costs more and is less secure.

There is always someone that wants to rain on anything positive about RIM.

Fact is that the combination of the BlackBerry phone and the Playbook provide unique advantages in connectivity, cost savings, security and portability.

Further, if an employee is about to go out on a call and realizes his battery is low, he can just swap out the battery on his phone and stay on time. Can your iPhone do that simple but at times critical task? I did not think so.

The BlackBerry 9900 can be used as a remote during power point presentations in display an image stored on the phone on the Playbook with no problem.

However, I will give you that the iPhone does things a BlackBerry will never do. Such as price fixing with e-books and carriers in the U.S., and preloading carrierIQ. I'll give you that.

I guess you missed the part that the company's web site uses allot of Adobe Flash and the sales presentation to potential customers is flash based. What was that you said about the iPad being able to do the same thing?

@goodberry that was cool. Do you know the name of the app and printer he was using. That would cool to have for my mobile printer. Or does anyone else know an invoice app for the Playbook along with a small printer for reciepts.

A printer would be fantastic accessory for rim to develop for the playbook. Rim could have a line of add ons to the playbook geared for business with spill over to the consumer side.

I believe the PlayBooks size will secure a niche in the tablet market for RIM. When I whip it out of my back pocket, people take notice. Then I wow them with the multitasking and Bridge functions. Thanks Bla1ze for the article, love to hear stories like this. It's not that Blackberries can do something the others can't, other than the before mentioned tasks. They just look good doing it.This is one of the many stories yet to come from businesses, large and small. At the office, we're waiting for BB10 to arrive. The tablet/phone combo should prove powerful and flexible. Then I can finally convince my coworkers to drop their call dropping, non-multitasking iphones and adopt an os that doesn't rely wholeheartedly on apps to get shit done.

And RIM has owned Docs to Go for years now, and Docs to Go is better then Quick Office.

Great to see innovative small companies leverage the low cost of entry for the Playbook and use it to grow their business.

We get it. Iusers depend on them because all Apple devices do is run apps. Without them what is left? A browser that doesn't even run flash. At its core, what is left? ? ?

I saw a construction surveyor at a Costco walking around with a tablet taking notes (I guess taking notes) on chnges the store wanted to make on the building, I got nosy & managed to get a look over his shoulder & it was a Playbook

Another instance showing the elegant, intelligent solutions that RIM provides to real-world challenges.
Thanks, Bla1ze.

Traffic police in Bangalore, India are using BlackBerry and mini printers. Now spreading to other cities as well.

My personal experience :
We are into import export of commodities. My team is spread across various locations in India and abroad. Though we don't have BES all my team uses BBs. we use BBM and BBM groups for updating prices, market info, pictures of stock pile,.collections. I can proudly say BBs can be used for productivity. Apps are value addition. But even without apps and with basic native functionality of BB lot of things can be done productively.

ExSafe for Docs2Go on App World for Blackberry is used extensively by small businesses for collaborating on documents and spreadsheets, from fashion distributors, organic farmers for on the go access to crop rotation, to garage owners for inventory management. Simply having always access to critical data is key to any business, large or small

I work for one of the large Canadian Banks.

Playbooks were used at a sales training seminar recently and there is a pilot program for their use in a similar manner as shown in the video.

I am a field consultant for several major wineries and wine-grape growers in the Napa Valley. I got my playbook on the 1st day it came out and it has totally changed how I record and relay information from the field to my clients. My worktruck has become my paperless office and my clients love it. Two clients went and picked up playbooks for their employees when the prices plummeted last year and now we all work together seamlessly. I see plenty of ipads and iphones in my line of work, but even they are shocked at how my clients and myself can now work together and have everyone else information available so easily. Not even a big fan of RIM, just taking advantage of a great business tool.

I can't understand how rim has 78 million customers and only 2 million playbooks sold. I don't even have a bb phone and I went out and bought 4 playbooks for myself and my kids. I hadn't tried it until I bought them and I haven't touched my laptop since. The kids never fight for the computer any more and everyone is happy. For 199 how can people not understand the excellent value it represents especially for businesses that have deployed bb phones.

I'm I missing something or just early to this idea.

I recently saw a local Building Inspector surveying works and taking photos using a PB. Although it can look a little silly, it is very easy to compose properly on a PB because of the large screen and high brightness. Composition on point and shoot digital cameras is quite difficult unless you have very good eyesight.

I think the playbook is one of the most underrated and unutilized device in the tech world. I fully support Rim's endeavors, but i cannot help but blame Rim for not fully advertising the true potential of playbook. The Os is xtremely solid and amount of hardware to run the software is just right, build to cost ratio. The simple fact it only takes 1gb of ram to run true multitasking, with almost no lag the playbook is really superior mobile device. I'm glad companies are now realizing its potential, and unique relationship with its phones.

I believe those companies will come out ahead because of the choice they made. I have never before defended or sided heavily with a device before the playbook. Even the first time I picked it up and played with it was blown away. If. Rim can execute qnx properly, I can see this os migrate into the desktop realm. One might laugh at this thought but when using remote on my 9900, hdmi to my 50 inch led tv the possibility is right there. The unique qnx kernal will make a solid desktop os in the future.

I cannot help but see hugh potentials and growth with this os. Thanks to Bla1ze for bringing this story to light.


I make use of Bridge all the time. Best utility ever, best innovation to date. :)

RIM is Winning.

Beat that appleroid.