BlackBerry Traffic will be retired as of March 27th

Still on a legacy BlackBerry OS device and love BlackBerry Traffic? If so, I have a bit of bad news for you. The app, which has existed and been maintained since 2010, will be retired as of March 27th, 2015 and will no longer function as per normal according to new emails being sent out to BlackBerry customers.

BlackBerry Traffic End of Life Notification

Please be advised that the BlackBerry® Traffic™ application will be end of life as of March 27, 2015. This will cause the BlackBerry Traffic application to no longer function. As this is a BlackBerry OS application (Pre – BlackBerry® 10), there are no BlackBerry® developed alternatives for this application within that framework. We encourage our subscribers to migrate to one of the BlackBerry 10 devices, where they can make use of our robust BlackBerry® Maps application as an alternative.

Given the age of the app, it's hard to say this is surprising and I'm sure the number of users at this point was pretty small but still, there will surely be some folks that are going to be upset at the loss of BlackBerry Traffic. Especially considering the noted alternative is to well, upgrade to a BlackBerry 10 smartphone and use BlackBerry Maps.