BlackBerry has been no stranger to taking out newspaper ads recently. Just last month they took out an ad in The Globe and Mail across Ontario, but this time around they've gone further and arguably wider with a more creative ad.
The October 9th issue of The Economic Times India features a BlackBerry Passport on the whole front page along with a full page Amazon ad further in the issue also promoting the BlackBerry Passport. You can catch both shots of the ad below or fire up PressReader and grab the copies for yourself.
PS: The BlackBerry Passport will be officially available from retailers in India starting October 10th. With that in mind, you start to see how clever the ad really is beyond the visual impact of it.