BlackBerry ownership still ahead of Windows Phone for UK consumers

By Bla1ze on 16 Jun 2014 08:10 pm EDT
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Aside from Toronto being a hotspot for BlackBerry, it appears there are still more consumer owners of BlackBerry in the UK than Windows Phones, showing that while many have already proclaimed Windows Phone as the number three ecosystem, it's not as black and white as that. There is still room for BlackBerry to make some moves.

The data comes from Kantar and ended reporting as of March 2014 and how much might have changed since then we're not sure. As journalist Charles Arthur shared on Twitter, the data is based off of consumer data so it's not even accounting for any Enterprise information that may be out there, and we already know BlackBerry has been hard at work in that area.

Reader comments

BlackBerry ownership still ahead of Windows Phone for UK consumers

113 Comments

It ll take some time but if done properly with new hardware designs appealing to users, BB 10 maturing more with every update and good marketing to show off the OS and it's features BlackBerry can regain some market share back slowly.

 Posted via CB10 on my  Z30

For now, they need to focus on maintaining the user base, converting them over to BB10, and then the rest will follow. It's easier to keep existing users than it is to get new ones. Carriers are of no help and even go far as to persuade people to switch.

That's for sure. It looks like Verizon has eliminated BlackBerry from the list of brands in their online store, on the sidebar. That means you can't check a box and filter only for BlackBerry phones.

Stupid, but predictable.

Verizon still sells the Z30, Z10, and Q10. For now.

I don't think it's 'easy' to retain customers who are locked into contracts on shitty legacy devices, they simply can't wait to break free of BlackBerry OS7 and try a new modern operating system.
This is the hard bit for BlackBerry 10, no matter how slick and smooth the OS is, the great specced devices and top build quality, consumers will literally skip these devices (unfortunately)

Posted via CB10

The contracts are definitely a problem. I was just talking to someone about their phone earlier today, a BlackBerry 6 device that has them locked in a 3 year contract. Because of the terrible browser and sluggish performance of this device, they want to upgrade to something else now that the contract is up. They weren't even awe of the leaps BlackBerry has made with 10, and the phone company rep was not about to tell them.

Might have been great to get some incentives for existing owners, but the carriers just don't seem to be interested i guess.

Posted via CB10

That's because everyone in the UK has either an uncle, cousin, or friend who lived in canada. And blackberry makes awesome products to boot..

Classifieds Canada and GeoYeo App all the way!!!

Care to elaborate because BlackBerry's own numbers show BBOS is still king. There's not much to debate there when even BlackBerry knows that.

At this point I really don't care where the sales come from, as long as BlackBerry keeps up some sort of Presence there, till new devices start rolling out, btw rooting for you Bla 1ze hope that you are confirmed in your new position. You certainly deserve it.

Posted via CB10

The chart is hard to read when laid out, hit the source link. Explains it more. It's not about who's 'on top' it's about the size of the flow in the chart over the period.

I'd agree with that, also the chart title doesn't match up with the data shown. Title states March 2004 - March 2014 but the data only shows up to September 2013, that's way off the March 2014 in the title.

I'd prefer to see the source for the chart i.e. Kantar rather than a Twitter feed!!!

These kind of graphs are used fairly frequently. It's the thickness of the colour band at a given point in time that matters.

Posted via CB10

Interested to see android doing so well. That's a neat graph - we could close the gap if BlackBerry would get some more devices. Keep em coming BlackBerry

Posted via CB10

Maybe I'm not I understanding the data very well, but it looks like the unfortunate trend is that windows downloads are increasing and BlackBerry downloads are decreasing..

I hope I'm wrong, but that is how I read the chart

Posted via CB10

and BB is also ahead of Sailfish and Firefox OS in all markets. Scraping the bottom of the barrel for good news?

... Sailfish/Jolla/FireFox, or what-have-you would be such a skinny representation on this dynamic graph, that it would not be worth posting, nor reading; simply no comparison to BlackBerry penetration, and yes, that includes BBOS.

If folks can't see BlackBerry stands to make up faster grounds than Any; yes, ANY OS with what has been brewing, than I am sorry for them.

Of course, it could all come crashing down too(!). Fingers crossed....

Those two OS are relatively new, I can't even find any devices that runs on them.
BlackBerry still have major ground work to do, Windows mobile is targeting BlackBerry users in a short time I believe they will surpasses BlackBerry.

The man with executive ability wins always in business.

What seem cool is that BBRY looks better in the end of the chart that in periods before, and Windows phone seems to be loosing market instead, at last good news from the first world for BBRY.

This not a very good chart for BlackBerry. The yellow is getting more narrow which is bad. The red is getting wider which is good for Windows phone. The red used to be larger before BlackBerry was big but I suspect that relates to Nokia phones, then you see both ios and then Android take off. By this chart, BlackBerry's best years were 2010-2011 ish.

Posted via CB10

Android is taking off but iOS is not if you consider their sluggish growth compared to market growth.

Posted via CB10

Not necessarily. There were many here who said from day one that Heins didn't have what it took.

Watching him do interviews or presentations was like a horror movie unfold.

That's good to hear. BlackBerry really has the best os out there and it is a shame that more people don't realize that.

Posted via CB10

Oh and I forgot to mention.... what is up with all the iPhone sales? Don't people realize that there is much better bang for your buck out there? I still don't get it

Posted via CB10

I wouldn't call an OS devoid of major apps a better value. Apps sell and that's why iOS and Android are top dog.

Give it a rest Negative Nancy! Nobody knows what will happen, nor do you.

If you are that pessimistic, I suggest keeping your comments to yourself.

Posted via CB10

Go urinate on a high voltage line negative nancy.

Posted via CrackBerry 10 (CB10) application using my BlackBerry Q10.

I guess you've worked in an E.R. And used your phone/tablet to read an X-Ray or patient chart. Or don't know any architects who use autocadx to make design changes on the spot.

Keep banging out those emails.

I don't know of any architects that use their phones in meetings to edit Autocad files. Or any engineers for that matter. Reading the drawings perhaps (the bigger the screen the better) but certainly not editing drawings. I have edited drawings on a laptop in a meeting, but the phone screen is just too small for all to see.

Here in NYC. The entire facilities management(architects and engineers) dept og the U.N. dropped BB and went with iOS. iPads and iPhones because of autocad.

It still doesn't make any sense to me. Why would the developers bother developing for an inferior phone? Android offers so much more and is a little easier for most consumers to obtain. Although, I have yet to see a doctor with any tablet or smartphone. Also, considering how many are doctors or architects, that probably wouldn't account for a hundredth of the iPhone sales. It seems like a fad that got way out of hand. I am just glad I know where the better value is and don't buy into pop culture.

Posted via CB10

"Although, I have yet to see a doctor with any tablet or smartphone. Also, considering how many are doctors or architects, that probably wouldn't account for a hundredth of the iPhone sales."

This statement show an incredible lack or foresight. At New York University Hospital here in NYC they deployed iPad to Emergency Room doctors about 6 months ago. Same with New York Presbyterian. These are two of the most notable Hospitals in the Northeast.

How long do you think it will take to spread from one hospital to another?

Same thing with the U.N. scenario. How long before these architects are recommending iOS devices to their colleagues AROUND THE WORLD.

All sales begin with the first buyer.

Some just can't see that far ahead.

Cool graph - shows a lot of information in an easy to understand format.

There are several points in the graph that indicates a buying surge. Be interesting to correlate the graph and events driving behavior.

Posted via CB10

If you look at the high street service providers, only car phone warehouse still sell blackberry, all others gave up on bb.
I popped into a three store and was told they've stopped supplying BlackBerry devices. The reason... ...

Everyone thinks BlackBerry have gone bust and with bbm now cross platform.

I have a year on my z10 contract. Hoping BlackBerry can get back with three.

Posted via CB10

Blaze this is not good news unless I totally don't know what I'm looking at. You say "showing that while many have already proclaimed Windows Phone as the number three ecosystem, it's not as black and white as that and there's still room for BlackBerry to make some moves."

Can you tell me what you mean by this? It clearly evident that Android and iOS are getting wider. It's not so evident that while BB started off with a thicker line that it's clearly shrinking in size while Windows is clearly increasing. Look at Mar 12. Windows thickness on this is super thin. Blackberry is 6 or 8 times thicker. Move to Sep 13 and the thickness of both Windows and Blackberry are very close to the same size with BB shrinking and Windows Phone getting larger. Am I missing something? Seems clear as day that while you can say BlackBerry has more users than Windows Phone today it's not by much and in about Mar 2012 to Sep 2013 Blackberry's market is about 1/2 the size and shrinking while Windows phone has double in same period.

Don't matter.

The general public and tech media will reject any and all claims that don't agree with the idea that "BlackBerry is a dead company", "BlackBerry is out of business (or will be soon)", and "BlackBerry is last place in every category in every market on planet earth".

It has gotten so bad that things like "facts" and "data" don't even matter anymore.

This is the situation BlackBerry is in today.

Posted via CB10

Let's all watch now as the global tech media outside Crackberry never ever reports on this.

And let's also watch how every tech blog and media outlet reports on every and only the bad news from BlackBerry's upcoming earnings report.

This is the situation BlackBerry is in.

Posted via CB10

I hope in Germany BlackBerry could also win again with their BB10 Devices... especially the z30 is great for the market in our country :)

I agree. Privacy and security are big issues in Germany right now. I know many people who want to avoid data kraken Google. But they use Samsung phones, just because this is what you get in a store when you want a phone.
Privacy and security are the similarity of the business and the prosumer space.
But without a marketing campaign nobody knows that BlackBerry is still alive.

Problem is blackberry is shrinking. There has been no blackberry ads in how long. Meanwhile constant windows phone ads are being played in the UK.
This is the same old blackberry and I can't see anything changing. They've lost the game as they don't know how to play

Posted via the Android CrackBerry App!

This doesn't surprise me. The media spins BlackBerry misfortunes out of control. More people carry BlackBerry devices than others actually report.

-Dustin on his BlackBerry Q10

Windows Phone is red, BlackBerry is yellow right?...it must be too early in the morning for me to make sense of this.

Q10 SQN100-3/10.2.1.1925

This is not news, we all knew the install base was higher but it will drop off a cliff as older cheap curves are retired.

I'm not so sure about the cliff drop. I think we might take a bump, but I also think there is a good chance that the BB7 crew may actually stick with BlackBerry. As I've mentioned, I'm seeing loads of BlackBerry 10 devices, Q10s in particular, here in London...loads compared to a few months ago anyway.

If these folks hang on to their phones for a few more months, they will have a new line of BlackBerry 10 phones to choose from, along with cheaper first generation BlackBerry 10 phones. It's going to be a different situation to before...perhaps not a miracle, but not a cliff either.

Join the Cause @ BlackBerry Bootleg Marketing Channel - C003483F4

Many of those devices that business uses are legacy I just at a firm in Lincolnshire and they are still using old BES and BB6 and 7 phones
They refuse to migrate to the newer bb10 platform including Bes
This is a failure on BlackBerry on their inept marketing

Posted using BlackBerry Z10

The graph is good in first sight, but for BB it is on the decline.. so actually it is not such a great news. I was wondering (but just don't have the time to check the forums,) us it possible to bring BB10 to other devices? Just like u are able to choose you OS on a pc, it could be a good step to sell BB10 to other homebuilders. In that way, BB doesn't depend on their own devices alone.. e.g. if let's say Samsung brings out a Hugh end phone and gives you the ability of choosing android or BB10, that would be a win-win situation to me. It's like choosing to use Windows or Linux or... In your pc. Nit every brand does it, but if you really want to give the power to the costumer, you let the costumer descide (just to make sure: I'm not speaking about BB let u choose between BB10 or android but the other way around)
Nevertheless the contradiction of this theory might be that people will go to other brands, and thereby crushing the sells of the BB handhelds, but still use BB10, and BlackBerry itself starts to become more of a software brand (but hey, wasn't that what Chen was saying when he came on boars of the BB ship?)

Hmm looks like this data stopped in September 2013. I'm sure a lot of consumers have dropped the brand since then, but yes, enterprise figures probably make up for it.

I hate the word "still" related with BlackBerry. Why do people always use it when refering to BlackBerry's market share?

It makes reader feel negative impressions. Still means that in the future it won't be. And I hope that won't happen.

When I watch TV or any other video media in the US I never see a commercial for BlackBerry devices or OS. Same for print media. In the American mindset, BlackBerry is dead because it is never heard from.

Posted via CB10

No, TV advertising is dead. Who buys anything based on a TV ad anymore? (Short of the home shopping networks.)... People buy phones based on what the salesman at the store says and what their techie friends recommend.

Looks like overall growth has slowed, almost leveled, seems like this market has matured.

Z30 on 10.2.1 in Canada

You can't say nothing about market growth from this type of graph. This type of graph is about shares.

Never believe the marketing and media bombardment, there is room for several OS's.

I have tried apple, android and BlackBerry, without question BlackBerry has the superior OS.

Posted via CB10

Altho I find the OS10 still to be a superior OS to the Windows Phone 8.0 and 8.1 (developers' version), the Windows Phone OS has been making major improvements over the past few months. 8.1 brought in a native in-phone folder/file system which works OK. The Cortana voice system works better on my low-end Lumia 521 with 512 megs of Ram for voice-activated navigation than does my Z10's voice-activated navigation system. A recent Nokia update (the "black" I believe it was called) let's one individually close apps better than the phone could pre-update.

Still prefer the OS10 in many areas and as an overall experience, but the Windows Phone OS is closing ground.

The enterprise is not doing well here in the UK, I have been in several places where they are dropping Blackberry, from my experience if you have a Manager who is Apple or Android fan they will influence the choice, in fact I was recently at Public Company in Lincoln, they are dropping Blackberry they were running older BES, and legacy phones, I said check out BES10 BB10 phones, it was a quick and sharp rebuttal no , and Blackberry is dead, now to me this is marketing issue, and I said it a million times Blackberry Management from the top down should hang their heads in shame for the horrendous marketing they have failed to do with BB10 and BES, you need to be aggressive you need to chase the old clients you need assure them of your product, I honestly believe Blackberry will leave the hardware part in the West and just concentrate on Asia, but I also feel the good ship Blackberry is not on a good path, it needs an aggressive marketing push

The enterprise is not doing well here in the UK, I have been in several places where they are dropping Blackberry, from my experience if you have a Manager who is Apple or Android fan they will influence the choice, in fact I was recently at Public Company in Lincoln, they are dropping Blackberry they were running older BES, and legacy phones, I said check out BES10 BB10 phones, it was a quick and sharp rebuttal no , and Blackberry is dead, now to me this is marketing issue, and I said it a million times Blackberry Management from the top down should hang their heads in shame for the horrendous marketing they have failed to do with BB10 and BES, you need to be aggressive you need to chase the old clients you need assure them of your product, I honestly believe Blackberry will leave the hardware part in the West and just concentrate on Asia, but I also feel the good ship Blackberry is not on a good path, it needs an aggressive marketing push

A great example of how to put a positive spin on a dismal state of affairs. Well done BlackBerry you have a bigger chunk of f*** all than the equally dismal Windows Phone. Talk about fighting over scraps and last place in the race.

With iOs flattening there are more people who will be Android savvy. With BlackBerry being able to run Android apps it looks as though an opportunity will arise for disenchanted Android users to consider a Blackberry if the message was out more.

Posted via CB10

Blackberry marketing plan virtually non existent. Make a funny commercial showing a "new feature" in IOS8 that BlackBerry has had for ages something like that. Compare security to other brands in an ad. After Snowden, this is a no Brainer. What are they waiting for? I'm shocked how little they are doing.

Posted via CB10

Reporting from Scotland, I see lots of people - particularly young ladies - using Curves. My friend has one, although she's not a young girl, she's a 35 year-old married mum. She loves the keyboard, but plans to get an iphone next upgrade.

Perhaps what BlackBerry needs is a bb10 Curve. Not Q shaped. Curve shaped, and Curve sized, and Curve priced.

Posted via CB10