BlackBerry Sponsoring Black Eyed Peas World Tour

BlackBerry Sponsoring Black Eyed Peas World Tour
By Bla1ze on 15 Feb 2010 09:52 am EST
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The Black Eyed Peas have taken over the BlackBerry homepage. The homepage refresh is all part of the sponsorship Research In Motion has taken on to promote the BlackBerry brand alongside the Black Eyed Peas. Not really a surprise since Will.I.Am has been a big part of BlackBerry promotions in the past as well as appearing at WES 2009. Which our good friend @nanpalmero knows all about since he well ... crashed the stage.

The last time we saw a sponsorship agreement we ended up getting the U2 Live Album application which, was pretty cool as a first shot at promotion with an app on that scale. I'd like to see something like that happen here, only better. You can check out more details such as tour dates via the BlackBerry homepage as well as dig into some behind the scenes videos from DipDive.

Reader comments

BlackBerry Sponsoring Black Eyed Peas World Tour

11 Comments

RIM and Blackberry are the same, RIM is the company, amd yes RIM did sponsor U2 as well, but i'm pretty sure the "tour" wasn't named after them

the tour came right out after they went on tour and this says sponsored by BB not RIM.
I know RIM is the company, but again, people identify with BB more so then RIM.