In this years' Brandz.com Top 100 Brands Report, the BlackBerry brand has moved up 390% to 51st spot on the list.
This makes BlackBerry the biggest 'brand value change' gainer on the entire list by a long shot. The next in terms of brand value change appears to be Apple, with a gain of 123%...which is impressive on its own. But 390% is even more gosh darn impressive!
Also worthy of note here is that the brand is valued at over 13.7 Billion by the report. Makes you kind of wonder when RIM Co-CEO Jim Balsillie is going to pick up an NHL franchise :P
The Brandz.com report is a really interesting read. You can view the top 100 Ranking Report here (PDF), or click here to read the official press release from Brandz (also a PDF).
Bookmark/Search this post with:
DID YOU NOTICE THE BRAND VALUE CHANGE? 390%. AMAZING!!!!!!
Wow!! Doubly nice....My fav brand moves up 390% and the study's done by the firm I work in, Millward Brown...