The BlackBerry Q5 goes official in India

By James Richardson on 16 Jul 2013 05:04 am EDT
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We've seen the BlackBerry Q5 roll out in a few countries so far and next up is India where the third BlackBerry 10 smartphone has now been officially announced.

The Q5 will be in stores later this week (July 20th) and customers will have the choice of the black, white or red versions.

In terms of pricing you folk in India will be looking at Rs. 24,990, however the word on the street is that BlackBerry will be offering he device on 0% interest & 0% down payment - which sounds a pretty sweet deal if you ask me.

We already know that India is a huge market for BlackBerry. How many of you will be picking up the new Q5 due to its more attractive price than the Z10 and Q10? Sound off in the comments.

Source: BBIN

Topics: Devices

Reader comments

The BlackBerry Q5 goes official in India

78 Comments

The price for Q5 is 1500 AED in Dubai. I wonder how you manage to get a Z10 for that price. Please don't tell me you were talking about a used Z10.

Posted via CB10

I see most of the listings for 1800. The 1640 looks like a case of high inventory or maybe a case of unofficial unit or high inventory clearance.

Posted via CB10

You can buy a new z10 in Naif, Dubai for a lesser price, maybe 1500 AED, plus try Souq.com and Dubizzle.com if you prefer to shop online.

Posted via CB10

Different markets bear different prices. Phones in Canada are priced differently than prices in the US. It's just the way the market works. Just because it's priced one way in UAE and a different way in India doesn't say anything at all.

JB

Posted from my brain to your screen via CBQ10

agreed. it all depends on average wage. say for example if you were in canada, chicken costs like $12. but in china if you change the currency to canadian dollars, it would be $5, now that sounds cheap to you and me, however thats not the case. people in canada is paid more in wages than in china so people in china would find that very expensive and unaffodable. so prices are set to affordability and wages

Posted via CB10

how many months for the 0% deal? that is make or break if its over Rs. 3000-5000 a month, not many would....however by taking longer time frames they could get far more handsets picked up....

Wow so this will be around 18-20k here in the Philippines. That's still quite up there, hope there's a cheaper Bb10 coming up.

Apart from the Z10 I want a "secondary" phone just for kicks haha!

Posted via CB10

BlackBerry again missing d trick pricing it a lil high......should have priced it at 20000......learn from ur mistakes BB :P

A low competitive price = high increase in sales in India......

Posted via CB10

Q10(physical keyboard) is doing okay in India.....bt it isn't a success......same reason......

Posted via CB10

I although advocate a competitive price, the price seems competitive to me. Its competitors the S4 mini and the HTC mini are priced higher than it (not true competitors since none have a physical kb).

The speculated price by analysts was Rs. 30,000 looking at its pricing for the Z10 and the Q10. 25000 is a decent pricing. 20000 would have been pretty awesome though. Lets not forget Q5 is not inferior in specs either.

They didn't miss the price target much on this one, though 21,990 would've been a nice talking point.

That is my point, Rs 25,000 is not taking price sensitivity into account, but I think this device can command 20-22,000 for a while.

Actually a price of 20000 would have given it d big push nd it would have been a hot seller....letz c what happens now.....want it to be a success...... :)

Posted via CB10

It's competition will also b from d Google nexus 4 which was launched in India a month back..... at a price of 25-26 K.....

Posted via CB10

It is going to be difficult for any manufacturer to price their phones according to the nexus.

Posted via CB10

After all Google has the advantage of providing Google services over the Nexus and can afford to sell at no profit.

Posted via CB10

But den eventually BlackBerry has to do some thing out of d ordinary for everyone to be "Back in Black" :)

Posted via CB10

And thats what they called affordable? No wonder legacy devices still selling like hot cakes.

Posted via CB10

still its overpriced.....
u get samsung galaxy S3 google nexus 4 at the same price
ideal price would have been 15k-18k..........
i ll rather wait for the prices to come down after a few months...
till then i ll be happy with my curve 9320 :D

And those are "old" phones at this point. Telling us that the S3 (2012 flagship) and the Nexus 4 (Google budget phone) should be selling at a higher price point suggests you're skeptical about the quality of the device.

I'd say it speaks volumes about the price of the phone if older phones are going for the same price. That means the newer phones are being sold for more (eg. S4) and therefore the Q5 will hit the market exactly where it's intended to.

JB

Posted from my brain to your screen via CBQ10

Den forget it being a hot seller :/
Cuz d BlackBerry 10 devices were ought to be launched earlier nd were designed to be competing with nexus 4 nd S3.......
For compensating with d delay in bringing d BlackBerry 10 devices d prices should be a lil low 20k......

Posted via CB10

Prices will come down eventually. As is the standard across the industry except for Apple. Z10 seemed expensive when it came out, then it got cheaper to buy, same with the Q10, and the same with phones from other manufacturers.

Posted with CB10 on Z10

I am from India. Someone from Crackberry please tell that BB10 Q5 has again been over priced as India is a huge market but fiercely competitive one as well. BB needs to do something like an exchange your old phone offer and give a price point of Rs 20,000 VS current price of Rs 25,000/- At Rs 20,000 in India you get 13 Mega Pixel camera phones with 5 MP front facing camera and Android App collection. Not that Rs 25,000 is super rich VS BB's madness when they launched Z10 (at Rs 43,500/- Now available for Rs 31,000/-) and Q10 for Rs 44,500/- . BB plans to launch an EMI (Monthly installment scheme) for the Q5 but they need to also offer some scheme for your old phone buyback.

SOMEONE PLEASE CONVEY THIS TO BB MANAGEMENT.

But it would be unfair to expect Samsung, HTC, Nokia or BlackBerry to compete against Micromax and Lava. These companies have a lot more overheads due to Global brand recognition and the amount of RnD.

Thank you. I understand people want cheaper devices, but a company can't just sell products at a cheap price without considering their costs and profitability. Don't get me wrong, I think these phones should be cheaper and would sell better if priced more competitively. Just remember that BlackBerry is currently a Smartphone manufacturer. They don't produce much else other than smartphones. At present, they will not make profit off of ad revenue and other included services like Google can. Maybe after BBM goes cross platform and BBM channels becomes more widely accepted/used, then there may be more potential revenue to subsidize the costs of devices. Android devices use an already developed, open-source OS. It is cheaper to use such an OS as opposed to spending years to develop one like BlackBerry did. All these things affect the price of a device, not just the hardware. The specs on this phone aren't even that much lower than a Q10. BlackBerry has a responsibility to its shareholders to consider before just selling a device at any given price.

My logic is that despite the erosion in hardware margins BB needs to reach out to a vast audience. SO that once they have the required market share the word of mouth regarding the BB10 spreads fast. Also only if there is a 100 million plus BB user base or BB10 smart phone users you can really monetize the BBM Money and Channels etc. So despite the initial pain in margins BB needs to spread the word via selling more phones and showing how powerful BB10 OS is. Whats the point of selling just a few no of BB10 devices and reporting disappointing BB10 phone numbers and erode value.

Don't get me wrong. I 100% agree with you on that regard. I'm just saying that product pricing is a much more complex and difficult decision than people think. The Q5 has performance similar to many smartphones out there. It is not a top-contender, but I don't think it is lacking in capability.

Maybe BlackBerry is just being too precautious. It seems as if they are trying not to sell too many devices by the way they are pricing their products.

No sir I totally agree with you. For example the quality of materials used in the BB hardware it self is worth the additional 5K that people pay for BB phones. Example hardly any Mobile phone sold in India and EM's use Qualcomm processors.
A small thing like a 8 MP camera for the Q5 instead of 5 which is now outdated. Would have really create a lot of value in minds of Indian youth at which this phone is targeted. None the less I am very sure this shall do a lot better in terms of the number than the OVERLY priced Z10 and Q10.

BlackBerry needs to acknowledge that market in india is price driven. So pricing it lower at around 20000 would have increased q5 sales also looking at no of people in india can result in higher profits. in India blackberries are still considered very nice phones

Posted via CB10

And that's why it's important to not to price them too cheap because then you loose the brand appeal...do you think Apple cannot come up with a cheap phone

Posted via CB10

Pricing below cost and selling more causes you to lose money faster.
If BMW cut their prices 40% they could outsell Ford. Till the bank called its loans in.

Posted via CB10

Q5 could have been a big sellout if it was priced between the 16k-18k range. 24k sounds very steep and I doubt if it will find many takers!

Posted via CB10

BlackBerry is sooner or later dead, I'm sorry but the manager of BlackBerry are nuts!

Posted via CB10

Dave B: If that statement was correct, I would have sold my shares by now.

John 3:16, 14:3.

BTW, I otherwise enjoy your knowledgeable posts!

Posted via CB10

BBRY is in delusional, it's no longer 2008. To recapture the low end of the market you need to keep your prices low. Blackberry no longer is a premium product. Wake up!

This isn't a low-end device. I don't think BlackBerry will make a low-end device for BB10. People can purchase BB7 devices (like the new one rumoured to come out later this year) if they want to be more cost effective.

If you want a 'low-end' device from BlackBerry, just wait for 2014. The natural stair-step to new device launches inherently makes the last-years model low-end.

You are correct, BlackBerry does not and will not cater to the low-end device launch.

Posted via CB10

I am from India. Bought a z10 at 42000 in. I have seen sites offering less. But I go to a BlackBerry showroom. My first z10 had camera freezing. My showroom owner got me a new one after putting it up to BlackBerry. I would not go for q5. After coming from bold would always look for a better kb. I use a curve as my other phone
So I know the touch of keys (pun intended) . My link does not work. But I side load with chrome extension. Loving it.

Posted via CB10

Exactly, if they can provide an incentive to trade up, then resell the older incoming phones to the very low end of the market. Works in my mind......

From my sweet BB10 Neutrino powered Z10 :D

If its available at 22.5 I'm going for it... will buy fir my sis.
Need to get a good deal on my credit card... :)

Posted via the awesome z10 using CB10

Surprised it's not there already! Hmm, maybe they can only launch in so many big markets at a time in order to manage build rates.

From my sweet BB10 Neutrino powered Z10 :D

They should have priced it more competitively imho... BlackBerry needs to attain critical mass for bb10 and this device should be the best choice for it... they should have an upgrade scheme for legacy OS users...

sexy as hell Z10 via CB10

I know of few friends who didn't shift to Z10 for it's price factor.. but if Q5 launches at 25k, they will go jumping to the stores to buy one..

Sent from my Z10

Posted via CB10

There has been a 10% depreciation in the rupee in the last 2 months. That will explain why the phone is priced at 25,000.

The currency hedging and country risk premium for India has surged in too.

Posted via CB10

Wooooopppieeeee, , dis sounds really cool! BlackBerry is surely going to gain some more respect , #LoveBlackberry

Posted via CB10