First BlackBerry Q5 commercial goes live

By Adam Zeis on 18 Jun 2013 02:32 pm EDT

While we wait for announcement and availability dates for the BlackBerry Q5, the first official commercial has just gone live. It runs about two minutes long and packs in loads of BlackBerry 10 features through the entire spot. Unlike the short ads we've seen done up for the Z10 and Q10, this one packs all the features into one big ad. 

The commercial does a great job at showing off the Q5 hardware in various colors as well as the Hub, Time Shift, BBM Video, Story Maker and plenty more. It's definitely a good start to the Q5 ad campaign and there will certainly be plenty more like it in the next few months. 

I'm sure many of you are anxious to get your hands on a Q5 (in pink no doubt), but while you wait this should tide you over for a bit.

Adam Zeis Adam Zeis "Mobile Nations Content Strategist" 3740 (articles) 2892 (forum posts)

Reader comments

First BlackBerry Q5 commercial goes live


Two minutes seem a bit too long. They gotto condense this into 30 and 60 secs commercials to be able to keep people's attention.

Lets hope so ! This is the commercial they should have released for the Z10 when it came out !

I agree they should have had this type of ad for the z10 to show off the new BB 10 OS and it's features

Posted via CB10

Lol ya true but they could have done a better 30 second ad than that one that aired during the super bowl

Posted via CB10

Marketing needs to appeal to people in many ways - some are the feel good commercials to catchy music.. The Super Bowl ad was an "intro" commercial to get people's attention by appealing to their emotions, saying BlackBerry is back. They then followed that up with these ads.

There is no question Frank Boulben and his team are taking the marketing in the right direction.

BlackBerry 10 - BBM Video

BlackBerry 10 - BlackBerry Keyboard

BlackBerry 10 - BlackBerry Hub

BlackBerry Z10 Camera - Time Shift Mode

BlackBerry 10 - BlackBerry Flow & Peek

BlackBerry 10 - BlackBerry Calendar

The Super Bowl ad was good but it didn't educate the public on what bb10 could do and how you, as the consumer, did it. A lot of people didn't even know that it was a BlackBerry ad. Like I said this one is killer.

It was ranked 2nd best because a horde of Crackberry fans went on there to vote for it. They'd have done the same even if the ad featured goats chewing grass.

That's highly unlikely. And wasn't the BlackBerry commercial voted higher than the galaxy commercial? Android has way more cronies than BlackBerry so it must have appealed to more than Crackberry fans.

Posted via CB10

Nah. BlackBerry fans were more desperate. There were threads here urging folks to go and vote for the ad. I can't recall seeing any such frantic exhortations to vote in Android Central.

Browsing through many other websites/tech blogs, the reaction to the BB ad was much more derisive.

Or... it was just a good commercial that people enjoyed. Why can't people just give credit to BlackBerry when credit is due?

Posted via CB10 on my BlackBerry Z10

If you were to visit youtube and watch it most people thought it was a movie trailer. That could have something to do with the votes.

Posted via CB10

And another one of the usual cynics has been heard from.

While I don't doubt that some Crackberry users went there to boost the rating on that commercial, if you think that Blackberry can muster even a tiny fraction of the people that would do the same thing for an Android or Samsung commercial, you are deeply deluded.

It's not like the other platforms don't have their own share of rabid fans. One thing we know is they have a LOT more customers from which to pull that fanbase from. Even if the fanbase was only 50% as rabid as Blackberry's fanbase, that would mean they would still have 5 times more rabid fans open to doing such a thing.

In other words, "no".

My gut tells me that the Super Bowl ad was designed to say, "yeah - you know BlackBerry, the company you keep hearing is 'bankrupt'? We're back, financially sound and ballsy enough to spend $4 million on a Superbowl ad.

These aren't "Ads" in the sense that their being seen by the masses. These are online promotional videos, and oddly, I have NEVER seen these before. Yes, they're great, but the thing that MOST people have seen is the one with the magic carpet guy... and they don't know what the ad was for. Get 30 second versions of these on TV and you'd really have something.

Just outside of Toronto. You may not have seen them yet because it was released later in the US? Just a guess.

Posted via CB10 on my BlackBerry Z10

See, THAT'S the problem. The USA is where they need to work the hardest to regain market share, and they're not showing ANY of this kind of stuff. You're in BlackBerry's back yard. (I used to live in Burlington)

Haha small world... I'm actually in Milton.

Initially I thought the same thing, but I think they are taking a much smarter approach. The brand has been damaged in the US for years. So...

1. Release the z10 outside the US. The diehards buy it.
2. Release the q10 outside the US. Those needing a keyboard buy it even though everything is moving touch screen.

These 2 help stop the bleeding. The brand image improves (as we are starting to see).

3. Release the q5 targeting the younger generation and emerging markets.
4. Later this year, after the brand image is much improved, and the company is financially healthy, release the a10 with a full on marketing campaign to compete with the best of iOS and Android.

I think this is the approach BlackBerry has taken. They absolutely could not afford another failure in the US, but the above approach allows US users to get an idea of the product without actually buying it or letting it sit on the shelves as it may have done with an earlier release.

Posted via CB10 on my BlackBerry Z10

This would be a awesome commercial! I never once seen it before you just posted it. It would definitely get the masses to wanting a BB...

Now for availability in North America....This is a more appropriate model for my family. One question remains though. Since when is the UK an emerging market?

UK isn't exactly an emerging market, however the Q5 is meant for UK because it is popular among teenagers who want to keep talking via apps like BBM. :)

Wow, I think Frank is getting the hang of it.
All he has to do now is release these types of ads for the Z10 and Q10...

Seriously, why didn't the ads for the Z10 (and I haven't ever seen one for the Q10) show all these functions!!!???

i think this would be a great device for a first time smartphone user that isn't looking for the "premium device" experience. dope advertisement as well.

Exactly what "premium device" feature is missing besides downloading some 3rd party app? The OS is still getting tweaked but a "premium" feel it does not lack.

See that's an excellent ad showcasing the best of BB10! Why the heck don't they do the same in the USA? Instead they have some idiot flying on a magic carpet! Jesus!

BB--particularly in the US--is in a brand rebuilding period. Advertising should be about the brand, because right now most users couldn't care less about BB features since they assume the company is doomed.

Current ads tease features and pull in a targeted audience.

From the awesome virtual keyboard of my Z10

I disagree. May people dismiss BB because they think its old and outdated. Showing people the modern and unique features of BB is a huge part of turining around the negative "old/out-of-date" stigma that the brand has.

I also disagree. The boring Keep Moving ads harm the brand by instilling the idea there is nothing worthwhile on a BlackBerry

I want a black one for by BlackBerry 10 collection.

Posted via CB10 from my Q10 or my Z10, either way it's golden. BlackBerry makes the best computers I've ever used!

Very good commercial wish they'd release it in North America.

Run a z10 myself, but there others that I know that don't want to shell out for the q10.

Posted via CB10

whoa!!! They should have had a super bowl commercial for the 10 and q10 ( if they could have released the q10 sooner). Next Super bowl they should most definitely have a commercial. bring back crackberry nation!
Also...can we do that photo fixing with the q10 too?? had no idea. I just jumped into the device and started knocking my brain around learning everything without the manual because im too lazy xD

Yeah you can, when you open the camera look to see which icon shows up. You will see the three choices in the upper right of time-shift, video, camera. That will disappear and the chosen mode will be in upper left. If not time shift, press camera in upper right to choose.
Lots more options available - check out the Crackberry user guides too

Via my Mighty Z10

Looks good, nice add, hopefully it will flood our friends in the UK..they could even show it over here in North America, we would like a change and hear people with different accents. They should do the same thing with the Z10 and Q10...

Posted via CB10 on Blackberry Z10!

nope...not the only one...I thought it was "meh" but I REALLY want this phone for my 12 and 13 year old....guess I'll have to buy it unlocked

They need to create a Z10 and Q10 version of this commercial for the USA. I like the way they covered all the various features. This is much more likely to get people's attention than the "Keep Moving" ads. With this, they'll think "Hey, Blackberry can do that!". My wife was really impressed when we stopped by Best Buy Mobile and the sales guy took our picture and tweaked each of us separately. It's part of what convinced her to take the plunge - the phones arrive tomorrow.

I hope they run the Exactly the same commercial in the US! I even learned a new thing or two - very informative!

Posted via CB10

...but if you've got the Z10, you can fly on a magic carpet and slide on muddy grass...

Honestly, why would they make this ad for the lesser of the three BB10 phones and make such crappy ads for the FIRST device?

Also, this is clearly a U.K. ad... this will NOT be shown in the USA. I would bet anything that the North American version of this will be much, much worse.

Posted via CB10

About time!!! Now that s the type of ad BlackBerry needs to be showing to get ppl wowed and interested in their new phones

Posted via CB10

It looks like they solved the too narrow lower bezel problem with the Q5 which should result in less up gesture misfires.

I doubt those are real world load times. It looks a bit exaggerated though of course I could be wrong.

The first guy's voice reminds me of the Geico gecko haha. I like the music and the theme. This device definitely seems aimed at younger, COOL people.

I kind of want to know what people they'd use in a Q10 commercial now..

Commercials like this should be out instead of the current ones in the USA....

Current ones??? I haven't seen a BlackBerry commercial in a while. Hopefully they start marketing better in the USA, and bring in some commercials like this one for he Z10 and Q10.

My favourite part was when she said, "I don't have to wait around for the latest must-'ave apps, games, music or videos eitha'. They're all waitin' for me in BlackBerry World".... uhhmmm yah.

Yes, I'm being facetious. I'm a huge BB fan, but this is just flat out bulls 'hit. Unless, "the latest" apps are Facebook, Skype and Angry Birds Star Wars. :S

A BlackBerry ad that actually shows off the device's features? Didn't think that was possible...

I agree with all the comments. As nice as the current commercials are, they don't really show the BB10 features properly. They talk about Hub, Time Shift, and the Keyboard but they barely show how they work. All they do is show people sliding around from one frame to another. Great to finally see features displayed in greater detail.

Kind of a boring ad with music that's too repetitive. The apple ads are much better.

Posted via CB10

Never heard of it until crackberry forums, usless to me as I watch Japanese Anime(non dubs), what the neck is candy crush, and what is we chat?

doesnt seem misleading to somelike me.

maybe it's just misleading if your from Android and they have literally EVERY app and 1200 others like it up for grabs.

This advert hit the spot! And nicely highlighted what BlackBerry 10 can do. It's especially good to educate those who are not so clued up on the new BlackBerry.

Great stuff! Keep them coming. Keep moving...

Posted via CB10

All ads must stimulate the senses. That is the golden rule of advertising.

Very good info commercial. I still think that the Z10 is being treated as an understudy to the Q10 even though the Z10 started the ball rolling.

We need more commercials like this. Don't just tell BlackBerry is back SHOW THEM !!!

Posted via CB10

hmm 3rd view indifferent about it.Cant release this as a full ad will put people to sleep.Got to do this in 30 second pieces.Still not a fan of these type of ads I much prefer more realism.Average ad not good ,not bad.Theres better bb10 ads online.

My lil sis is getting one red im going pink,But not of the bat after a month or 2 before school.The release phone is for businesses that want security but q10 to much.I'll come after that wave.

Cool ad! I think they really need to push the new mobile computing OS, new BlackBerry angle...especially in the US to try and get back some mindshare.

Did I hear that right..."at the speed of Life"? I hope BlackBerry copyrights that one. Goes great with "Keep Moving"

Posted via CB10

Finally, some BlackBerry ads that spend a significant amount of time explaining an demonstrating the features of the device.

Need more of these in North America. It's clear that the whole "abstract / verging on bizarre" ad approach isn't effective.

Posted via CB10

Fantastic...First Awesome Commercial from BlackBerry ..This should launched worldwide...enough with that boring keep moving random transition commercial.

Posted via CB10

Brilliant absolutely brilliant just what I wanted to see all the best blackberry 10 features nicely presented



Posted via CB10

Am in Sydney,a great add ..modern,cool and will buy one for my son and daughter.I am still waiting for the Q10.

Q5 is going to be their best selling product and this is the commercial for BlackBerry...This is it...

Posted via CB10

Best one so far, caught my attention and kept it ! Even for a Z10 owner, this make the Q5 look like a great phone.

Posted via CB10

I really like the ending when colors slide up and down to change the color of the Q5. Very creative and visually appealing to keep the focus on the device. Great commercial.

i think blackberry needs both a functional add like this one, and an emotional ad too. Something that can let users really connect with the devices and with bb10 on an "emotional level" Function is not always king. But this is a great start. is too good to be true...min the end they might just still that crappy commercial and bore people to death

Posted via CB10

Excellent ad! This should be adapted quickly. I have a good feeling the Q5 can help leverage Bb10

Posted via CB10

For the love of God, why didn't they do a commercial like this in North America? So frustrating!

Posted via CB10

For A10 I really hope they do a Back in Black music ad. Come on BlackBerry kick some ass.

PS note to BlackBerry please don't auto correct bad words like ass and duck...dough! you know what I mean.

Posted via CB10

Tastefully done... Please trim and send to TV!

These Q5's are destined to out sell all previous launches, and probably the next couple devices, as it is targeted towards teens and the massive populations of other countries.

I will be getting one to compliment my Z10, just hope that the price is ~$300 CDN....

Posted via CB10

Finally a real commercial !! Should of had this for z10 instead of the non sense they had!! Really happy with the direction of the company !! :)

Posted via CB10

Q5 is actually much prettier tuan q10 and it seems that having the Blackberry logo there will give more space to swipe!

Posted via CB10

Except for the the body!? What is the difference inside the hardware?
A Lot of companies market same products to different markets with lower pricing for a certain buying target.

Posted via CB10

I have to say this is one very good commercial, they managed to show the product and all its features!

Posted via CB10

What a great advert.
Best I've seen from BlackBerry, this should really appeal to the youth market in the UK so hats off to the team who worked on this project.
Only thing missing is that £249.00 including VAT Sim Free price tag, to make this an unbeatable deal.