On top of being the hugely functional devices we know and love, the BlackBerry Q10, BlackBerry Q5, and BlackBerry Z30 are also earning accolades for design. All three just won Red Dot Awards when faced with a pool of over 4,800 entrants and a panel of 40 design experts judging every aspect of the products.
BlackBerry won the same award for the BlackBerry Z10 last year. Brian Paschke, Senior Industrial Designer, Portfolio Direction at BlackBerry talked a bit about their internal process.
"We pride ourselves on industrial design that is simple and intuitive in functionality, while maintaining iconic and familiar elements such as our keyboard and productivity-based user experience. While our smartphones have evolved over time, we remain focused on being highly detail oriented in order to deliver modern and high quality devices."
Good on BlackBerry for roping in the design wins across the board here. I think we're all in agreement that the Q10, Q5, and Z30 are well-designed, but which is your favorite among them? Do you guys think the new Passport and Classic have a shot at winning this award next year?