Must watch BlackBerry Pre-Super Bowl Commercial hits Youtube!

** Watch the real BlackBerry Z10 Super Bowl Commercial Here **

HELL YEAH! This BlackBerry pre-Super Bowl commercial just popped up on youtube, via Toronto-based Pixelcarve. This is not an official BlackBerry video. This is same agency that came up with the BlackBerry Blade concept phone. Just because it's not official doesn't mean it's not awesome though. Watch it now!

By Kevin Michaluk on 1 Feb 2013 04:24 pm

Update: I reached out to Pixelcarve for a little back story on the commercial. You can read that the email I received back from Curtis Priest, the President and CEO below.

Hey Kevin,

Thanks so much for posting it, we're loving the comments. Definitely makes the long hours worth it ;)

BlackBerry has owned a special place in our hearts since the first day it allowed us to leave the office and remain connected to our business. Long before iPhone's and Android's there was BlackBerry letting us do more from anywhere we wanted. With everything their technology and innovation has given us over the years we wanted to give back and pour some of our excitement for BlackBerry 10 into a piece that would inspire people and capture some mindshare to reignite their brand. I was also particularly excited when RIM bought QNX, as it was actually the first computing system I ever used as a child and I have an immense respect for its influence on the world as well. It's very important to me that people understand exactly what BlackBerry and QNX have been doing, and that this isn't just a small version iteration of their operating system but rather, as you know, a complete rebuild of their architecture, experience, and brand - and an entire new technology leap in mobile computing.

So we found ourselves in a unique position to tell a story that we felt could connect with people. The cinematic direction we wanted for the score was immediately clear , and the script flowed almost effortlessly - but coming up with assets for a 2 minute launch trailer on no budget was no small challenge. A super bowl budget would have made things a lot easier, but our team was very excited about this so we invested our time and pieced together a narrative that harmoniously blends the BlackBerry legacy with their next evolution. They had already shot some great quality video of BB10, we had some beautiful custom 3D animation of the Z10 done by our good friend Richard Rosenman, and the rest was simply finding the right way to craft a story that would capture people's imaginations and give them a new reason to love BlackBerry.

We're thrilled with the response it's received so far, and very grateful for your support - we love CrackBerry.com too!

Curtis

There you have it. Pure. Awesome.
-->

Topics: BlackBerry 10 News & Rumors

Kevin Michaluk 3704 (articles) 3034 (forum posts)

294 comments

ad19 Feb 1, 2013 at 4:29 pm

Amazing! If it's any indication of the actual commercial, I can't wait to see it.

Tariq.H Feb 1, 2013 at 5:08 pm

Amazing!!!

ianbordas Feb 1, 2013 at 5:27 pm

I'd like to know HOW are they streaming video to the TV from the Z10???

Ian
Bold 9900 & PlayBook 64GB Wifi

SkinEgg Feb 1, 2013 at 6:10 pm

DLNA

Justthecrack Feb 1, 2013 at 6:41 pm

You'd be surprised at how many people, including Android users, who know nothing about that feature.

CDM76 Feb 1, 2013 at 8:18 pm

I need to figure out how to do this. I checked and my TV has DLNA available. Now THAT would impress even the iphone fanboys.

flori72 Feb 1, 2013 at 10:20 pm

HDMI cable.

Telanis Feb 4, 2013 at 11:57 am

DLNA is wireless, HDMI is completely separate.

randall2580 Feb 2, 2013 at 12:07 pm

While most "Android users" may not know this by name (DLNA) most Samsung users use AllShare on a regular basis (I do). There are many apps in the PlayStore that take advantage of the feature without the user knowing it's name, only that it throws something from the phone onto another device's screen.

So no, I don't think there is any surprise in Android camp.

kidcalis Feb 2, 2013 at 3:50 pm

true!!!

HollyWOOD1906 Feb 1, 2013 at 7:51 pm

I've been wondering the same thing!!!

jamesd98ca Feb 1, 2013 at 10:40 pm

Yep -- I use DLNA all the time from my Z10 :)

Swapnil Bhave Feb 2, 2013 at 11:40 am

While playing a video, go to options, ie. the 3 vertical dots at bottom right.There will be an option, "Play on". Select that option and you will see a list of DLNA supported devices. Smart TV, DLNA supported disc players etc. The devices should share same WLAN connections. Works seamlessly for music and supported videos. You can share all the multimedia on Z10 with PC, other networked devices as well. Here is the demo http://demos.blackberry.com/blackberry-z10/na/us/gen/how-to/media/media-...

Plazmic Flame Feb 1, 2013 at 8:53 pm

Why am I crying?? QQ

Esgetn2hoT Feb 2, 2013 at 9:33 am

Im never going to forget this part of my life.

Biggest bombshell ever dropped in the history of tech.

(well.. To the average consumer anyway)

I cant WAIT for the actual superbowl ad.

But this company def deserves respect, this is a completely sikk ad. Im not gay at all but after watching this i would hands down blow and eat every single person that made this.... Regardless of diseases.... Ya.... Its that good....

Trust me, ive watched it over 100 times already (not a joke)

Tariq.H Feb 1, 2013 at 5:09 pm

Amazing!!!

edyb Feb 1, 2013 at 5:47 pm

Ditto!

Lets get as many eyeballs as possible to see this! We need people to remember the name Blackberry!

Joy1980 Feb 2, 2013 at 7:21 am

This is ten percent luck, twenty percent skill
Fifteen percent concentrated power of will
Five percent pleasure, fifty percent pain
And a hundred percent reason to remember the name

FORT MINOR - REMEMBER THE NAME LYRICS

NinjaB Feb 2, 2013 at 8:34 pm

Hah, great song.

@edyb, agreed!
I'm planning on posting this to my twitter, and encourage others to share it on their social media too.

Just look at some of the comments it has inspired on the YouTube site.. iPhone users saying BB10 looks promising.

Others saying even though they use a Droid, they're actually happy to see BB come through with a dope phone.

Spread the word!

Novaone Feb 1, 2013 at 5:23 pm

I'm going to be Debbi-downer. This is not amazing beyond Crackberry. This is not good branding.

These are excellent Superbowl ADs :
The Force
http://youtu.be/R55e-uHQna0

Imported from Detroit
http://youtu.be/SKL254Y_jtc

Surfer- BBDO
http://youtu.be/U3JEORDUEqc

This fan video is nice, but bad too. It resonates with us, but we are fans! General public needs to be wowed or inspired. Needs to have an effective narrative. This ad is bland, except for the product renders. Goes too long, cuts randomly.
Anecdote- showed it too my Mom, she found it lame...The Superbowl is going to have much harsher critics.

BBDO should do much better than this. Sorry

koolrosh Feb 1, 2013 at 5:33 pm

Learn to read. This is not an official Blackberry Ad

BruvvaPete2 Feb 1, 2013 at 6:43 pm

+10

Novaone Feb 2, 2013 at 1:40 am

-10
-10

Hmm.. Reread. I said 'This fan video...'

I wrote this because everyone's is heaping praise "~They should be hired". I should have made that clearer I guess.

alan510 Feb 1, 2013 at 5:33 pm

The only thing I can say is there's no objective scale for good or bad in ads, except for one - sales.We won't know about that for a while.

Your view, like the views of others, is opinion. To each his own. No reason to get into a "this is better than that" discussion. To each his/her own view of the world.

I do agree with you on one point - it's too long, if you think of it as a TV commercial. But putting it on the big screen in movie theaters is something different. There the production values would wow moviegoers, good story or not.

Novaone Feb 2, 2013 at 2:32 am

I think that a good point. Sales are a good objective indicator. But I also must disagree, it is possible to judge a bad ad, based on it's content or message.

http://youtu.be/iOdixKS8YAs
This is very good. The story is quick the message is pretty simple. Canada will bring Hockey too the Moon [lol]. And the consumer either identifies with being Canadian or wants to be 'more Canadian and/or it was funny and leaves a lasting impression. Thats how a brand is established.

For sure it is my opinion. I just study this stuff so, I want a Blackberry commercial that is word of mouth, among the best, not just good enough.

The VW commercial with the little Vader had that effect http://www.youtube.com/watch?v=R55e-uHQna0

costas1966 Feb 1, 2013 at 5:39 pm

Clearly if your mom didn't like it, RIM might as well fold. It's not the ad that's lame buddy...it's your attitude.

Novaone Feb 2, 2013 at 1:35 am

Nah boss, I got my Z10 and its excellent. I'm stoked, but not about this fan commercial. Many are saying, "~ Hire them" and I was responding to that.

NinjaB Feb 2, 2013 at 8:25 pm

this video is just as good as all 3 of those commercials, and probly better than 2.

The only one that actually gives any reason or incentive to want to buy the product is Chrysler with Imported From Detroit... and The Force is funny, but it's not the right time or situation for BB to do a commercial like that.. something aimed at changing perceptions would be better suited.. or reminding people BB is not dead, but in fact about to rise high above the rest..

the BB youtube video not only shows reasons why BlackBerry has become known worldwide (inventing smartphone, dominating in security, enterprise, and communication) but why it will be a dominant force again (stability of QNX, innovation to come). And it makes you want to be a part of that movement.

It's too long for their Superbowl spot, but would be great as a continuous ad to run as we get closer to U.S. availability.

mpscan Feb 1, 2013 at 5:52 pm

This ad is decent and even good, yes.

But I have to say, "Imported from Detroit" is absolutely, undeniable, marketing GENIUS. That's a campaign a true marketing person only ever sees once in a decade.

xweb10 Feb 1, 2013 at 11:07 pm

"Imported from Detroit" sounds nice, but they were still selling a Chrysler. IE: The ad was nice, but I am not buying a Chrysler. You can put lipstick on a pig...

BlackBerry just needs to say "We are back, We are awesome, check us out".

scrapmetal58 Feb 2, 2013 at 4:46 pm

Well, if everyone had that attitude, BlackBerry will never get users back because you can put lipstick on a pig (what many view BlackBerry), right?

I guess you haven't seen the new Chryslers? Huge improvement over previous generation. Improved reliability (so far), technologically advanced, beautiful, and a much better driving experience.

Don't judge a re-engineered/re-imagined company/product by its past shortfalls.

eanupe09 Feb 1, 2013 at 6:00 pm

Agreed. No wow factor in this video. Nice side project for the person who made it, but I hope BB does much better

BruvvaPete2 Feb 1, 2013 at 6:46 pm

Where in the world did you see something in the title of this blog that said this was a Superbowl ad?? Reading and comprehension can be two different things.

Kevin quotes "This is not an official BlackBerry video".

READ!!

Novaone Feb 2, 2013 at 2:04 am

Thanks man, I know this.
Likewise, do REREAD!! my comment. I said "This fan video..."

I do not say this is or will be the Superbowl ad. I wanted to respond to the many saying how this is so great.. or "use this to advertise". It really isn't. This is why:

To the non-BlackBerry initiated, think that mentioning QNX and TAT means anything? And the NASA part is an image over a moving background and sounds like a science foundation PSA. Yes NASA is cool, but the whole commercial is long without a clear value proposition or message. To name a few.

I mean to say, "No don't hire these guys". I could have been clearer.

Imran Nazir Feb 1, 2013 at 9:38 pm

I know you will be bashed for this, but overall you are right. It could have been better Like, they could have mention how many govt's are on BlackBerry, Their Rock solid security certification and trust of business class have on BB.
Anyways this add is not bad either. I would say it can be a tribute of a true BB fan to the company.It refeclts how much people Love to the BlackBerry those really know BlackBerry.

poolman5 Feb 1, 2013 at 9:51 pm

I agree, but I don't think it was ever meant to be an actual Super Bowl ad. They know that. It's a labour of love. I agree that this would be completely appropriate in theatres.

daves_25 Feb 2, 2013 at 12:01 pm

To each their own. I loved this fan video, but yawned my way through "Imported from Detroit", found it super boring, and didn't resonate with me at all. "The Force" however, was pretty great. I think this Ad Agency could do very well, if they had an actual budget (rather than just putting it together on their own dime). Let's see what happens on Sunday.

kill_9 Feb 1, 2013 at 7:52 pm

BlackBerry (nee Research In Motion) could never come up with anything nearly this creative or attention-grabbing. All we will see during the Super Bowl is a peek-and-flow advertisement for BlackBerry 10 or something even less awe-inspiring. The video in this blog posting is leaps and bounds ahead of the marketing produced by Frank Boulben and his MIA crew.

THBW Feb 2, 2013 at 8:10 am

The fact that you are still here and talking about BB10 tells you that Frank's marketing is working. You disprove your own point by posting. Marketing has changed dramatic with the advent of the internet and social media.

NinjaB Feb 2, 2013 at 7:46 pm

lol...

you haven't seen the leaked screenshots then... there's obviously more going on than some boring ad showing "peek-and-flow"...

but on a sidenote, this video is very cool... maybe not for the superbowl, but def for a regular tv ad later...

mario jr Feb 1, 2013 at 11:57 pm

Wow I got goose bumps

sgt50 Feb 1, 2013 at 4:27 pm

Damn good commercial

bmercer94 Feb 1, 2013 at 4:28 pm

I absolutely love how this was presented

iThunderbirt Feb 1, 2013 at 4:28 pm

Thunderbirt

Like it!

ShaggyM8 Feb 1, 2013 at 4:28 pm

I've had a crisis down there

Xader Feb 1, 2013 at 5:31 pm

A little fizzing sensation in your root, eh?

theninjew Feb 1, 2013 at 4:28 pm

Wow that was amazingly gorgeous!

Pilot Prop Feb 1, 2013 at 4:29 pm

DOPE!!!!

PeterRei Feb 1, 2013 at 4:29 pm

Best commercial I saw for quite a while

bquinney Feb 1, 2013 at 4:29 pm

Now THAT is how you advertise!

cbcastle Feb 1, 2013 at 4:30 pm

Excellent.... gave me goosebumps!!

On BB10 Crack Feb 1, 2013 at 4:31 pm

Excellent work on presenting the history and future of Blackberry in an inspiring "want to have" next generation phone!

travaz Feb 1, 2013 at 7:26 pm

I liked the start of the ad, it would grab my attention with the we invented the smart phone line. A lot of casual users are going to think apple. Then bam its blackberry baby. Huh I didn't know that! I like it
It's also a good ad campaign that you could build on showing innovation in following ads. Can't wait to see the real one.

travaz Feb 1, 2013 at 7:31 pm

oops

travaz Feb 1, 2013 at 7:32 pm

oops2

travaz Feb 1, 2013 at 7:32 pm

oops3

travaz Feb 1, 2013 at 7:33 pm

oops 4 :(

coolaide Feb 1, 2013 at 9:38 pm

A Quintuple post.....Nice..........

FASHER Feb 1, 2013 at 4:31 pm

Nice job!! Now put that in your freaking unicorn pipe and smoke!it!!

If this thing doesn't work out, we sure as hell cant say RIM/Blackberry didn't try!!!!

dannyd86 Feb 1, 2013 at 4:44 pm

that made me lol
This was 1:30 though. Thats a long commercial even on reguler tv scheduling. Wonder what they packed into 30 seconds for the superbowl.

QC_Al Feb 1, 2013 at 5:08 pm

My thoughts exactly...But ya, WOW killer presentation...no colourful smoke though hmmm....

jafrul Feb 2, 2013 at 1:15 am

The colourful smoke is the superbowl ad. This is just a no budget ad from the company to show their creativity. As mentione in the reply email to Kevin.

loth Feb 1, 2013 at 4:31 pm

omg Blackberry 10 has arrive!!! great!! commercial ever!

vx1 Feb 1, 2013 at 5:33 pm

Killer Commercial #@! Kickss - This is " Epic Badass Go BIG Styles #@! " By Far the best BlackBerry Commercial ever made.

On BB10 Crack Feb 1, 2013 at 4:33 pm

Just had to watch it a second time.... same good feelings :)

BerryWizard Feb 2, 2013 at 7:33 pm

if you are thinking about watching it multiple times to see if the felling will fad away i have bad news for you : i watched this golden peace of work 10 times in a row looking for any mistake or anything id changed in it..
1) didnt found any ;)
2) my fucking hearth is still pumped up the 10th time !! :O

the guys who made this had should get an award, no kidding

feldmen01 Feb 1, 2013 at 4:34 pm

That actually gave me goosebumps! I could feel the skin on my head pull back, for a second I though I had sprouted a ponytail.

chaosdivine Feb 1, 2013 at 4:36 pm

Thorston - PAY THESE GUYS AND GET THIS UP ON YOUR WEBSITE PRONTO! This is the asskickingness that you SHOULD have shown the world on your launch debut. Not a bunch of awkward, no you can't go on vacation crap...

myckle Feb 1, 2013 at 4:34 pm

The BlackBerry community is one of the most passionate "tech community" I must say :) Thisone looks excellent to me.

loth Feb 1, 2013 at 6:06 pm

yea we are ppl who do!

BrunoS4 Feb 1, 2013 at 4:36 pm

Inspiring!!! Loved it!
Only thing is that Americans have to wait almost 2 months to get the Z10 in their hands... hopefully the timing of this advertisement makes sense.

feldmen01 Feb 1, 2013 at 4:50 pm

2 months = April

BlackBerry said it would be available in March.

Thachoc1 Feb 1, 2013 at 4:50 pm

Thank you Captain obvious! Sigh!!!

bengalt9 Feb 1, 2013 at 4:36 pm

I love that music in the end....simply awesome!!!

bizzyqu Feb 1, 2013 at 4:36 pm

tease

eve6er69 Feb 1, 2013 at 4:36 pm

I like it. I like that they said we stayed true rather than our stubborn ceo's wouldn't do anything innovative. Lol

Jay47 Feb 1, 2013 at 4:37 pm

THAT WAS HOT,,, The commercial will make sprint change there mind and add the Z10 to the carrier.

r0v3rT3N Feb 1, 2013 at 4:37 pm

I'm not going to lie...
That video gave me goosebumps.

Seijuro Feb 1, 2013 at 4:37 pm

this was just amazing........... and i actually never said that about an ad before (for obvious reasons: ad's are horrible...), but this one is really great! : )

q649 Feb 1, 2013 at 4:38 pm

Awesome!

bluetroll Feb 1, 2013 at 4:38 pm

f*cking sick... but i KNOW haters will still hater...

twirlyboy Feb 1, 2013 at 4:39 pm

DAMN GOOD!

z1nsane Feb 1, 2013 at 4:40 pm

AWESOME (unofficial) commercial!
I hope this didn't raise the bar too high for BlackBerry

*EDIT: maybe this firm is trying hard to get BlackBerry's business, which they deserve.

tomtomtom Feb 1, 2013 at 4:40 pm

This is an amazing ad.

Reminds me of the Chrysler superbowl ad - imported from Detroit

fernandez21 Feb 1, 2013 at 4:41 pm

Wow, now that is how you introduce a new platform.

IqWaN Feb 1, 2013 at 4:42 pm

KickAss

BBPandy Feb 1, 2013 at 4:43 pm

Wow that's the most inspiring BB comercial I have ever seen, & it's not even an offical ad

1oo1 Feb 1, 2013 at 4:43 pm

Nice.
Reminds me of Transformer for some reason. I think it's the music.

Seijuro Feb 1, 2013 at 4:45 pm

you know.. i love blackberry.. and i wish BlackBerry could use this whole video for the superbowl commercial

i highly doubt the official superbowl commercial will be even close to this in terms of awesomeness

hannakiel Feb 1, 2013 at 4:45 pm

Love it. You could have no idea who Blackberry is and still want one after watching

leafs123 Feb 1, 2013 at 4:45 pm

Good video but it was too long. This is something that should have been done at the launch event.

leafs123 Feb 1, 2013 at 4:45 pm

Good video but it was too long. This is something that should have been done at the launch event.

BerryWizard Feb 1, 2013 at 4:45 pm

my hearth stop beating, really!! my hands are still shaking while im typing these words. regardless of the fact that i am a die hard BB fan, it is definitively one of the most amazing commercial ive seen in years. the people who created this are the best in class as well.

nighthawks Feb 1, 2013 at 4:45 pm

excellent !!

dannyd86 Feb 1, 2013 at 4:46 pm

everybody tweet this, and post it on your facebook.

bbmtna Feb 1, 2013 at 4:50 pm

you said it, talk about amazing free advertising.

I mean really wow!

jefftam68 Feb 1, 2013 at 4:46 pm

that was jaw dropping.. Hopefully that is a sign of advertising to come.

Rockin' the 9900

kidneythief Feb 1, 2013 at 4:46 pm

Wow!!! That was just awesome!! I will be re-posting this video...

Dutch treat Feb 1, 2013 at 4:46 pm

WOW! I love the look and the sound of the last 10 seconds!!!

SDTRMG Feb 1, 2013 at 4:46 pm

That's an amazing commercial.

Thachoc1 Feb 1, 2013 at 4:48 pm

OMFG THAT MADE MY HEART RACE!!!!!! I GOTTA WATCH IT AGAIN!!!!!!!!

Esgetn2hoT Feb 1, 2013 at 4:48 pm

omg im gonna spend the rest of the night cleaning the poo out of my pants....

*bows*

W
O
W
!

Thachoc1 Feb 1, 2013 at 4:52 pm

I keep asking, and I really hope Kevin hears me! We need a like button on comments too! AWESOME!!! LMFAO!!!

Esgetn2hoT Feb 1, 2013 at 5:07 pm

LOL! thanks :D

I CANT STOP WATCHING THIS OVER AND OVER AGAIN!

SO moving!

im def going out and buyin some adult diapers for the superbowl

Driftdreams Feb 1, 2013 at 5:13 pm

Moving for us, yes... But it lacks what orders need to drop their Windows, Android, iPhone or whatever and pick up a BlackBerry. At best, it makes past Blackberry users remember the good ol' days. That't not enough. Americans have low attentions span. this will linger for a few commercial and will not resonate with them. we (blackberry) need more

@BBMarnel

Esgetn2hoT Feb 1, 2013 at 5:17 pm

well it is only a preview... hopefully the full ad will decimate

Driftdreams Feb 1, 2013 at 5:19 pm

If THAT was the preview, i go back to what i said about short attentions span. If that was short and theirs more to come, it comes off as an old man rambling. Quick pushes, short and brief would deliver the message A LOT better

21stNow Feb 1, 2013 at 6:13 pm

I totally agree with you. It obviously resonated with the faithful, but I don't see this stealing anyone away from another platform. And that's what is needed for growth.

SparkyBC Feb 1, 2013 at 4:48 pm

Now that's a commercial. Where was that kind of presentation at the launch!!

Psykotic.Engineer Feb 1, 2013 at 4:49 pm

Holy crap on a cracker!!! That was AWESOME!!!!!!!!!!!!!!

tremarco69 Feb 1, 2013 at 4:50 pm

That was Honest, Warm, Exciting, Moving, Inspiring and freaking Genius!!!!!!!!!!! I Love it!!!!!

lang007 Feb 1, 2013 at 4:52 pm

I like that a lot but 6 to 8 weeks before I can get it. I hope they keep the build up going until we can get one in late March

Novaone Feb 1, 2013 at 4:56 pm

Superbowl ads needs to convey an emotion or a narrative or humor. REMEMBER Chyrsler "Imported from Detroit"- BB needs a Comeback AD like that.

This is OK for fan made, abit stale. The lack of camera lens detail I cringed.

But this would be terrible for the SuperBowl. It would have been pretty bad. Great quality and production value though.

Draconianfire83 Feb 1, 2013 at 4:56 pm

I got chillz! Can't believe this firm put that much effort into producing a piece of work like THAT without being asked/paid. If so, incredible! If they were paid, then, BlackBerry made a great choice!

I could see how they might modify that to be a 30 second spot... We. Will. See.

Novaone Feb 1, 2013 at 4:56 pm

Superbowl ads needs to convey an emotion or a narrative or humor. REMEMBER Chyrsler "Imported from Detroit"- BB needs a Comeback AD like that.

This is OK for fan made, abit stale. The lack of camera lens detail I cringed.

But this would be terrible for the SuperBowl. It would have been pretty bad. Great quality and production value though.

fine1b01 Feb 1, 2013 at 4:57 pm

like seriously.... watching the clip, this guy's voice gave me goose bumps(in a good way) loved ITTTTTTTT!!!!! Good job BBRY!

Tater Tots Feb 1, 2013 at 4:57 pm

AMAZING commercial, hopefully they use this to advertise the Z10 regularly.

GoLeafsGo44 Feb 1, 2013 at 4:59 pm

EVERYONE should be posting this to your Facebook and Twitter accounts, make this go viral even if it's not the "official" commerical!! I got goosebumps!!

lang007 Feb 1, 2013 at 7:43 pm

Good idea. I just added it to both my FB and twitter

theMonkeysUncle Feb 1, 2013 at 5:04 pm

This ad is PERFECT! It hits every important point, including the history and ethos behind Blackberry, the care and effort put into Blackberry 10, and the product itself. It and targets the message perfectly at the market Blackberry is going for.

I have to admit, my confidence was a little shaken by the unfocused and misdirected messaging at the product launch. After seeing this, I have compete confidence that Mr. Boulben and the team know exactly what to say to sell this device to the masses.

I REALLY hope they have a firm US release date by the time the ad runs at the superbowl!

megajo123 Feb 1, 2013 at 5:00 pm

If they play this at the SuperBowl they'll have grown men crying and yelling "ITS! SO! BBEEAAAUUTTIIFUULLL!!

Driftdreams Feb 1, 2013 at 5:06 pm

Here in the US, they're not that smart. A comeback story is not what people want here. The iSheep are strong in numbers and where there are BB faithfuls, many of them have been turned over the years. This commercial got me but then again, i wasnt going anywhere. They need to not only retain the users they currently have but also persuade the ones they've lost to comeback. its a long road back to the top and alot more battles to face. for now, at least we have what it takes to fight a good fight

@BBMarnel

Driftdreams Feb 1, 2013 at 5:01 pm

A walk down memory lane, admission of fault, assurance of security, a show of elegance, a promise of the future and a vision of today... Yeah, if this doesn't show people that Blackberry is coming out swinging, nothing will. The iMedia sheep will do any and everything to bash whatever isn't Apple. BBfans, WE need to get the word out there. Its not just up to BlackBerry to get the word out. WE must do the same or this will surely be the end of #TeamBlackBerry. I don't want that, so I'm doing my part. Please do the same.

@BBMarnel

Mr Gill Feb 1, 2013 at 5:01 pm

Wow, amazing commercial. It takes that re-invented and re-engineered feeling from the Z10 phone and puts it into television format :D

jenks5150 Feb 1, 2013 at 5:02 pm

EPIC. I was saying they should all along, and they did drop the "when we invented the smartphone". Beauty!!!

MozThaGreat Feb 1, 2013 at 5:03 pm

I'm sorry but that did nothing for me.

Novaone Feb 1, 2013 at 5:10 pm

Word.

not biased Feb 1, 2013 at 5:08 pm

A London analyist is reporting bb sold out at various locations, hopefully a honest report and good omen.

holman_00 Feb 1, 2013 at 5:03 pm

Sir Holman
NICE!!!!

miketko Feb 1, 2013 at 5:05 pm

Powerful

bbicons Feb 1, 2013 at 5:06 pm

Bar none the finest BlackBerry ad ever made. Official or un-official. I'd love to see the creators of this make a "TV Cut" version that is 30 seconds. Maybe BB will use it for the Post-Superbowl US release gap coming up.

playpen007 Feb 1, 2013 at 5:07 pm

I wish they concentrate more on HUB, FLOW, TYPING and VIDEO CHAT Screen Share. These feature are mind boggling...

all3n7 Feb 1, 2013 at 5:09 pm

what 70 comments ALREADY... damn, I watched the video 10 times.

chrisrjrose Feb 1, 2013 at 5:09 pm

I do plan on having my hands on a Z10 next week and have been a hardcore BlackBerry user for several years. I have had my hands on iPhones and Samsung's running Android and I prefer BB, and even the Playbook.

I really LIKE this commercial as a promotional piece for BlackBerry. It should have been apart of the launch presentation! I think it would have been perfect for Thorsten to have announced BB10 and then shown this.

I agree with others its like the Chrysler commercial and seems a bit too long.

But I also don't think it's quite enough for the Super Bowl. I believe less about the past, more about the new, show the glitz and the glamour of the new device and OS and show people using and loving it. They need people seeing what they can do with a BlackBerry.

I work in IT and have people saying about their iPhone's "I could never do that on my BlackBerry" or "I feel more connected to my iPhone". I think its the touch and swipe they can do on the iPhone that makes them feel connected, and the simplicity of the apps, because way they say they couldn't do on BB, I know for a fact could be done and had been available for a L-O-N-G time before iPhone.

In my view I think that a super bowl ad has to change perception that BB is dead and that its not just for old farts. It is for young people who want to move forward and innovate.

Can't wait to see what BB actually put out there!

Driftdreams Feb 1, 2013 at 5:17 pm

Exactly!

pepe241185 Feb 1, 2013 at 5:10 pm

THIS!!! is freaking awesome..... got goosebumps watching this ... best BlackBerry AD i have seen ...

Clinto Feb 1, 2013 at 5:11 pm

Totally Freakin Nailed It!!! Nice Job Frank Boulben!!!!

JAGWIRE Feb 1, 2013 at 5:12 pm

words cant describe how great this is..so thats all im goign to say on the matter :) :) :)

Steelerstitch Feb 1, 2013 at 5:13 pm

Oh I'm so moved I want to step right out and buy it. Wait I can't I live in the United States I just got screwed for another 6 to 8 weeks. Love how they say it's arrived Not here it hasn't.

playboldbook Feb 1, 2013 at 5:17 pm

Darn fine piece of work. By not official I assume you mean they were not hired by BB. May I ask why not?

deswayze Feb 1, 2013 at 5:17 pm

I'm tearing up. Amazing. Really captures the emotion.

koolrosh Feb 1, 2013 at 5:18 pm

Almost had tears watching this! Very moving!

bigbadben10 Feb 1, 2013 at 5:22 pm

Get my Black Z10 on Tuesday (Canada)!!!

This is awesome....Now BB go kick some *SS...leave no prisoners!

marksharpe Feb 1, 2013 at 5:22 pm

Love the new BB10 and the effort made. BUT. I agree with an earlier post, pays homage to current Blackberry users. It needs to appeal to a consumer who has never used a Blackberry. This is hard for me to write, as I love BB.

Chaz26 Feb 1, 2013 at 5:24 pm

Got me i am in
great to see Blackberry admitting they were wrong
and have done something about it
Blackberry forever.

Smartie020 Feb 1, 2013 at 5:26 pm

GEIL GEIL GEIL!!! Love it.

blackburberry Feb 1, 2013 at 5:26 pm

This would have been a great intro to the Jan 30th event.

ciscobear Feb 1, 2013 at 5:39 pm

Exactly my thinking, that's how you start a presentation that ppl have been waiting 2 yrs for.

sylvaing Feb 1, 2013 at 8:39 pm

+100000

Mohammed Alsaadat Feb 1, 2013 at 5:33 pm

Can't wait to get Z10 :-(

mansurbakare Feb 1, 2013 at 5:33 pm

PLEASE SIGN THIS PETITION ======> http://www.ipetitions.com/petition/bring-bb10-to-us-customers-sooner/

neteng1000 Feb 1, 2013 at 5:36 pm

WOW...that brought a tear to my eye......

OniPod Feb 1, 2013 at 5:39 pm

Thought the ad was very well done. They should cut the heart & soul line from the final cut imo.

Goliath king james Feb 1, 2013 at 5:44 pm

That cant be true how they gonn pay like 3 millions for a comercial and youtube already got it ...superbowl add are exclusive

hrmonik Feb 1, 2013 at 5:46 pm

gave chills...

sf49ers Feb 1, 2013 at 5:47 pm

so damn good! cut it short under 60 seconds the AD is golden

bruteforce037 Feb 1, 2013 at 5:48 pm

I liked the ad. Haters gonna hate regardless, blackberry fans or not. Let the non BB fans see where BB has come from, and this is what we have in store for you now. The numbers will not lie. I truly hope the ad is a hit. Let's go Niners!!

JazzL5 Feb 1, 2013 at 5:51 pm

Excellent!!! Very professional. Shows RIM's passion and committment to their products.

RIMpire Strikes Back!!!!

DuexNoir Feb 1, 2013 at 5:58 pm

The ad is really nice and inspiring to a BB fan but to non-BB users it may not hit that hard to home. I really do like the way they ended it though, the music and effects really capture the attention. But there may be too many narratives.

I'm not hating but I am giving an honest critique. For a BB fan like myself, I love it. Let's me see how far BB has come, gives pride and inspiration, but for a non-fan, it does lack a lot of device demonstrations that would have captured their attention.

~I am BlackBerry by choice~

eanupe09 Feb 1, 2013 at 5:56 pm

They should be showing off the capabilities more. This was a horrible commercial. Nothing about it would make me want to change from Apple or android

jhalupa Feb 1, 2013 at 6:01 pm

Just got home from work and watched this on my TV. So jealous that my wife will have it first while I wait for work to get me mine!

GoLeafsGo44 Feb 1, 2013 at 6:01 pm

Blackberry should get AC/DC on board...'CAUSE I'M BACK IN BLACK!

cr500taco Feb 1, 2013 at 10:59 pm

Nice

_BlackCherry_ Feb 1, 2013 at 6:01 pm

Someone hire these guys.

itsal Feb 1, 2013 at 6:02 pm

If you like the add give it a THUMBS UP, send it to a friend. Make it go viral!!!!

The add ROCK's and makes me FEEL GOOD about BlackBerry.

naviwilliams Feb 1, 2013 at 6:07 pm

I don't like ads and the likes. But, this was simply impressive, period, The End!

bigbadben10 Feb 1, 2013 at 6:08 pm

^^^^^^already done^^^^^^^

thelink74 Feb 1, 2013 at 6:14 pm

amazing!

ptmh Feb 1, 2013 at 6:16 pm

Awesome

joski Feb 1, 2013 at 6:17 pm

I may very well have a boner right now. Very tasteful.

Max741 Feb 1, 2013 at 6:18 pm

On a serious note, Blackberry needs to pay the people that made this add and RUN IT WORLDWIDE!! I'm sure it will win some ppl's heart

mansurbakare Feb 1, 2013 at 6:27 pm

CRACKBERRY NATION HELP MAKE OUR VOICES HEARD, SIGN THIS PETITION PLEASE....WE WANT OUR BB10 NOW TOO http://www.ipetitions.com/petition/bring-bb10-to-us-customers-sooner/

crazymax101 Feb 1, 2013 at 6:20 pm

lol that's not how the back looks like?

urbuddee Feb 1, 2013 at 6:21 pm

LOVE IT LOVE IT LOVE IT!!!

GOT ME ALL RALLIED UP!!

BLACKBERRY 4 LIFE!!

MrLynd54 Feb 1, 2013 at 6:22 pm

Awesome commercial! Job well done!

Llcouttien Feb 1, 2013 at 6:25 pm

I just don't think this is a great commercial. This doesn't push me, trying to be neutral here, to buy a new blackberry. As a blackberry lover though this commercial only reinforces how I already feel about getting a new blackberry from the company that I love.

Do I think this, if officially recognized by blackberry, would sell new phones to people without new blackberrys? No. Do I think if this was used to sell blackberry as a company to investors and developers, then hell yes, I would definitely say this would work.

- Lamarr

SEAWARRIOR Feb 1, 2013 at 6:28 pm

VEEERRRYYY COOOL!!! they shoulda showed this @ the launch...

"THE GUY YOUR MOTHER WARNED YOU ABOUT"

BSFA2008 Feb 1, 2013 at 6:29 pm

HELL YES. THAT'S a good commercial. THAT'S how it's done. Good on ya, BBRY.

BB10FTW Feb 1, 2013 at 6:30 pm

This is BY FAR, the best advertisement I have seen about BlackBerry, Heck this is the best advertisement I have seen in a while. It was dynamic, informational, interesting, it kept me engaged throughout, and I was left wanting my Z10 phone already! I really hope that the Super Bowl commercial has the elements that this video had with a bit more polish.

ffejrobins30 Feb 1, 2013 at 6:32 pm

That video is BAD ASS!

IIJBII Feb 1, 2013 at 6:43 pm

That's a great video. I'm glad to see RIM (now Blackberry) pushing forward. I also like that they say there's a time every company needs to innovate. I respect them hitting things head on.

chunt69 Feb 1, 2013 at 6:49 pm

Love it! Hit um hard blackberry- its about time!

BBOttawa Feb 1, 2013 at 6:49 pm

Just tell me that Frank Boulben hasn't broken out the mimes for the real BB10 Superbowl commercial, that leaked picture definitely has mime potential! :)

As others have said, hard to tell such a long story in 30 seconds, they'll have to go with something shorter and more memorable.

ssaid93 Feb 1, 2013 at 6:51 pm

ONE WORD.... EPIC WOOOO #TEAMBLACKBERRY

camlowe Feb 1, 2013 at 6:57 pm

Never had goosebumps about a smartphone commercial before. Wow!

koool1 Feb 1, 2013 at 7:00 pm

That gave me chills. Fantastic commercial!!

bounce007 Feb 1, 2013 at 7:10 pm

Wow! That was.... I'm at a loss for words. Brilliant commercial and at the end, when I read Kevin's write up, I found out it wasn't official! Amazing

shiera99 Feb 1, 2013 at 7:17 pm

I like it.

driller35 Feb 1, 2013 at 7:22 pm

AWESOMER

livejam Feb 1, 2013 at 7:24 pm

FLAWLESS!!!

Jimcmf Feb 1, 2013 at 7:25 pm

The first part (up until the we see the QNX letters) is a bit sad and boring, but once I see the space ship .... then the commercial picks up and ROCKS big time.

anderoc79 Feb 1, 2013 at 7:27 pm

I could see this coming to a movie theater near you.... one of those adds they stick in the movie previews before the show.

Arthur108 Feb 1, 2013 at 7:43 pm

Too simple. No class. Dull. Amateur . After 5 seconds you could figure out the rest of the ad. No wow factor !

Arthur108 Feb 1, 2013 at 7:43 pm

Too simple. No class. Dull. Amateur . After 5 seconds you could figure out the rest of the ad. No wow factor !

Arthur108 Feb 1, 2013 at 7:43 pm

Too simple. No class. Dull. Amateur . After 5 seconds you could figure out the rest of the ad. No wow factor !

timmy t Feb 1, 2013 at 8:11 pm

Coming from someone who has trouble posting comments, that is saying something.

chaosdivine Feb 1, 2013 at 9:07 pm

ROFLMAO! I spit on my screen even... ;)

Arthur108 Feb 2, 2013 at 3:14 am

All good things come in threes! :)

decoy7 Feb 1, 2013 at 7:50 pm

Almost convinced me to stay but I'm leaning towards another device, was hoping to upgrade this week with the release of new BlackBerry devices however no keyboard device till April isn't cutting the mustard for me.

dopestar Feb 1, 2013 at 7:53 pm

i just jizzed all over my shorts

WarriorCelt Feb 1, 2013 at 8:03 pm

Sexual f**kin' chocolate!!

Bsavvy Feb 1, 2013 at 8:05 pm

The last part at the end of the video gave me crazy goose bumps and chills.

timmy t Feb 1, 2013 at 8:08 pm

So why does this company keep doing these ads and design projects if they are not getting paid for them?

Jeremy Choi Feb 1, 2013 at 9:07 pm

Aside from the passion we have for BlackBerry, you guys keep us motivated.

mansurbakare Feb 1, 2013 at 9:51 pm

HELP SPREAD THE WORD, WE WANT OUR BB10 PHONES NOW TOO........PLEASE SIGN ONLINE PETITION ====> http://www.ipetitions.com/petition/bring-bb10-to-us-customers-sooner/

BionicKris Feb 2, 2013 at 12:45 am

I signed.

Gimme my Z10 now!!

dakid72 Feb 1, 2013 at 8:12 pm

That should be the lead commercial right before kickoff!
Awesome piece of Craftsmanship!

I don't know what I would do with out my berries!

CDM76 Feb 1, 2013 at 8:13 pm

BlackBerry needs (not should) to hire these guys !!! On a budget of zero dollars they pulled that off ? Purely awesome. Just proves dont need $300 million to make a good commercial !!!

Raizzt Feb 1, 2013 at 8:40 pm

Budget of zero dollars yes, and a lot of heart no doubt. It's obvious they have a lot of love for Blackberry.

denniemaro Feb 1, 2013 at 8:15 pm

Not amazed....buildings, spaceship, outer space? What?

jafrul Feb 2, 2013 at 1:25 am

Lol... U didn't heard the narration?
The same thing powering Z10 is used by NASA n Nuclear plants. The same OS. QNX. They rebuild the same structure for mobile version.

Raizzt Feb 1, 2013 at 8:39 pm

Liked, commented and reshared on Facebook and Twitter! The world needs to see this.

jamesbyjr Feb 1, 2013 at 8:45 pm

I bet Alicia Keys is going to be in the Super Bowl Ad...!!! She is suppose to be performing at the Super Bowl... This phone is on fire.... Blackberry is on fire...

AsianGloBo Feb 1, 2013 at 8:58 pm

Simply wonderful!

cambridgeguy13 Feb 1, 2013 at 9:00 pm

I was happy there for a minute..." we didn't quite appreciate what we'd started"...seemed like BB finally admitting they've taken a backseat to the market they started....building to something big...but alas, its not officially a BB message. oh well.

nice video though.

protofa Feb 1, 2013 at 9:13 pm

nice commercial

nt300 Feb 1, 2013 at 9:18 pm

Wow, Black is Back, this is an amazing commercial. Kt gives people just enough interest to go online and research BB10, QNX and Z10. Nice.......

madkernell Feb 1, 2013 at 9:20 pm

SOLID!!!!

twirlyboy Feb 1, 2013 at 9:23 pm

I just watched this again....THIS IS EPIC. If this is a sign of the marketing campaign to come for BlackBerry 10, holy sh*t!!!

Maxey05 Feb 1, 2013 at 9:25 pm

Confidence is the key! BlackBerry finally believes in what they are promoting!!!

khl Feb 1, 2013 at 9:27 pm

What an awesome ad. It's exciting to see such a passionate and emotionally charged commercial, especially when you know BB10 can back it up.

w0lfgang Feb 1, 2013 at 9:31 pm

I like it! In the "constructive criticism" column, I would like to add that it seemed at times as if the background music almost drowned out the narrator's voice

salter0151 Feb 1, 2013 at 9:35 pm

Made up to be one of the guys who got this on the release day its amazing I love it, Great advert to on the biggest american stage off them all !

Chavez78 Feb 1, 2013 at 9:40 pm

Sweet!!!!!

mansurbakare Feb 1, 2013 at 9:50 pm

HELP SPREAD THE WORD, WE WANT OUR BB10 PHONES IN AMERICA NOW TOO........PLEASE SIGN ONLINE PETITION ====> http://www.ipetitions.com/petition/bring-bb10-to-us-customers-sooner/

jasperlin Feb 1, 2013 at 9:57 pm

why the f*ck wasn't this aired during the release party? F*CK

kazakoshi Feb 1, 2013 at 9:59 pm

Great ad! I wish this kind of inspiring ad was there to open up Launch event.

Mamaluka Feb 1, 2013 at 10:04 pm

I'm amazed at the quantity of folks who gathered that this was a RIM commercial, or even more 'way off' is that this was the actual superbowl commercial itself. Even with a written description of what the contents were, who made it and remarks about it not being the superbowl commercial.
There's a popular saying I've heard since I learned to read; "don't believe everything you read." I think many have taken this advice into their own hands and decided that its "Not fun, or worth my valuable time to read at all, and its just.....well, more fun to make up my own sh!t."

collinc93 Feb 1, 2013 at 10:07 pm

did anyone else read some of the comments as if this was a commercial released by BB? Seriously some of you have some real serious issues of comprehension that not even a Specialist teacher/therapist can fix...

Mamaluka Feb 1, 2013 at 10:17 pm

Poetic that your comment landed right under mine! But, I was thinking the same thing, as you can plainly see! Hah

Vorkosigan Feb 2, 2013 at 8:15 am

+1 and now I don't have to say it cause you two did. Lol.

robpark Feb 1, 2013 at 10:08 pm

Beautiful, in the tradition of BlackBerry state of the art.
Thank you!

R.P.G

JLW_51 Feb 1, 2013 at 10:20 pm

Great ad, but maybe they should buy air time for The Masters in April when the BB 10 will actually come out in the States.

blkbeauti Feb 1, 2013 at 10:23 pm

I love the commercial if this isn't the final, then we will see a better one on Sunday. Att needs to hurry up. I need my bb10

needforbbx Feb 1, 2013 at 10:28 pm

Hired!!

pididipop Feb 1, 2013 at 10:31 pm

I think this is quite good and does emphasize that BB is back in the game. Many Iphone and Samsung fanboys think this is the same OS with new hardware. The message needs to get out about the power of QNX and the benefits of the fast HTML5 browser. I think this ad does this well. I just watched "Imported from Detroit" for the first time and I personally think it's dumb. It certainly would not inspire me to buy a Chrysler.

rolojr1 Feb 1, 2013 at 10:43 pm

I loved this commercial it showed heart. I've been loyal to blackberry for more than ten years. I've watched just about everyone I know in recent years purchase A DROID or an i-phone. This is not an official video but it's awesome. I commend the guys that made this video possible and I'm proud to still be a bb owner. Thank you Kevin and the Crackberry team.

ssbtech Feb 1, 2013 at 10:44 pm

Great commercial! I was looking forward to a BB10 device, but without BIS that won't happen.

Oh well, at least I can feel good that there was a 9800 in the commercial :)

CCR601 Feb 1, 2013 at 10:48 pm

Not bad. Not bad at all. It reminds me of the comeback commercial GM did a few years ago.
And look where they are now. :)

Revolver Feb 1, 2013 at 11:04 pm

Excellent commercial. I only hope BB actually starts airing ones of similar quality.

doxa sub750T Feb 1, 2013 at 11:21 pm

Me like it. Two thumbs up.

Imran Nazir Feb 1, 2013 at 11:50 pm

Guys just check YouTube for the response of this Commercial. People are overwhelmed. Even ney sayers have started appreciating. Trust me thats all BlackBerry needs.
Our generation is too media deriven, i some time think that next generation will be so dumb and its going to be totally controlled and operated by media. Teenagers in this age have pretty much stopped thinking. They just accept what media throws at them. Thats where BlackBerry needs to work on. . and game is their's.

Just saying . . :)

Snap51 Feb 1, 2013 at 11:50 pm

Absolutely great! Must have watched it 20 times so far.