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BlackBerry PlayBook now available in South Africa

By Yousif Abdullah on 29 Aug 2011 10:31 am EDT

Vodacom, an African mobile communications company covering the needs of over 40 million customers, has teamed up with RIM to bring South Africa uncompromised Web browsing at its fingertips with the BlackBerry PlayBook. Vodacom's Managing Executive of Sales, Zunaid Dinath, commented:

"We're excited to make the BlackBerry PlayBook available to customers through Vodacom outlets countrywide. With its set of features, portability and power, the BlackBerry PlayBook is and ideal companion for busy people on the move."

The base 16GB Wi-Fi model costs 5,699 South African rands, which translates to roughly $785 U.S. dollars. For the bigger 32GB and 64GB models, you are looking at R6,499 and R7,499 respectively. The much-anticipated BlackBerry PlayBook tablet will initially be available from Vodacom, but other local carriers will likely follow suit. South Africa is an aspiring and important market for RIM, with a strong and evolving BlackBerry community. In fact, South Africa honored BlackBerry as the 'Coolest Brand Overall'. And from the looks of it, this is only the start.

Reader comments

BlackBerry PlayBook now available in South Africa


Wait, hold on just one sec. Vodacom are butchering the prices for the playbook with the versions costing R 5,699 , R 6,499 and R 7,499 respectively ( 16,32,64). For those doing currency conversions, thats $807, $920, $1061. Thats a ridiculous markup by our local telecoms providers even if someone took custom duties into account.

I hope Walmart brings the device in because our SP's are just trying to shaft us with these prices and it prices the playbook totally out of the market in comparison to a IPad (which we don't want) and other tablets. Can RIM not enforce a RSP? This is going to hurt their sales.

Yep, that's what Vodacom does. They're the biggest Mobile provider in South Africa, but they are definitely the most expensive with their devices, and accessories.

RIM can only reduce the price by subsidizing the device themselves which isn't a good move for a product that isn't going to see massive sales(millions of units in the market).

RIM sells to carriers and retail outlets. Those businesses are the ones that price the devices for consumers.