BlackBerry PlayBook 2.0 highlights featured in a new set of commercials from RIM [video]

By Bla1ze on 21 Feb 2012 06:05 am EST

[YouTube link for mobile viewing]

Now that PlayBook OS 2.0 has arrived for the masses, RIM will once again have to go about educationg people on the release. As we know it, RIM is preparing some new marketing strategies in an effort to get the news out there and as such, they've gone ahead and created some quick highlight commercials lettings folks know what's up with the BlackBerry PlayBook. Hopefully this is just the beginning of their marketing onslaught. You'll find one more past the break!

[YouTube link for mobile viewing]

Reader comments

BlackBerry PlayBook 2.0 highlights featured in a new set of commercials from RIM [video]


Both great ads, the 2nd one just a tad better! Like the emotional connection and showing off of the new features.

On another note, they said the slogan "be bold" better than their last ads.

I hope you guys don't get mad at me, but I was expecting a native twitter application with this so waited update what a sad moment anything else is great but was really expecting that

Lemma is pretty good too plus it's free. Gosh I'm loving typing on my PB now. The predict text thingy is so cool for people like me, touch screen challenged. But yeah, check out Lemma as well.

Love the 2nd one...Finally a BlackBerry commercial that shows it in everyday use, & connects to the viewer emotionally

Nice! Glad to see better commercials with the features of 2.0! Yes, the second one really seem to highlight the versatility of the Playbook.

I agree, they nailed it on the marriage proposal. More emotional, with a touch of the device features! SWOOSH! Nuthin but net! LOL

+1 with full size SDXC card support and like 4 full sized USB ports as well! In other words, we want USB hosting as well RIM..keep up the great work! We love you RIM!!!

Gosh! I regret I didn't buy PlayBook when I was in Indonesia. So cheap there. Decided to wait for the new one with 3G support. Hope I made a right decision. But still I want PlayBook sooooo much! Especially now, when there's 2.0 out.

I like them both, but what I really like about the first one is how they make it like you can use it to help with everything so you feel like you have to have it on you all the time.

Great ads. The 2nd one showed off the features better while the 1st was more aimed at using it to be productive. Two great commercials attacking each space.

Going to have to tell my friend with the playbook to update as this pretty much corrects all his complaints.

I'm a big RIM fan and these are fine, but I still think there is a lot of dead space where a voice over could help with the selling.

They also need a commercial that shows off the top apps (when they have them). Even the BEst Buy ad said Kindle, but I couldn't find it in 2.0. I use and love Kobo but market in US wants kindle, no sense fighting it.

I'm hoping they are holding some big apps for announcement at Mobile World Congress in a week or so.

Second one is light years ahead of the first one. The second one does two things:

1. Connects emotionally to the right demographic.
2. Demonstrates unique BlackBerry features.

The first one might as well be a Samsung Galaxy ad. It doesn't rely on the BlackBerry brand enough, and doesn't specifically call out why I would rather have the PlayBook over an iPad.

Yes emotional connection! This is the kind of stuff RIM needs to do. I really like both ads.

the first one was showcasing the new integrated inbox and all it's cool features with showing you contacts info and stuff right in the inbox.

The one with the interior decorating is too confusing... I don't think the average person is going to understand what they're looking at.

The second one with the proposal is much better. Although I don't know why they don't use a narrator to help the layman understand what they're seeing and why it's good.

I feel duped by RIM- the Android player everybody thought we were gonna get- we DIDN'T get and what's more...there aren't ANY decent Android apps in app world they all suck! I thought we were gonna get the Android that ACTUALLY plays ANDROID and we can open and download Android apps from the Android Market but NOPE! There isn't ANY IM Apps still- Skype, Yahoo Messenger, OoVoO or anything just the sucky video app that belongs to RIM and which I can't use cause nobody I know has a PlayBook! Then there's the books, I'm going to college and Kobo doens't have crap of the ones I need so I figured with Android we would get Amazon, Kindle, etc... NOPE! Not even a decent Navigation App... we didn't get anything, as far as I can tell we got duped...again! I've been so caught up in the bridge remote that the more I've been thinking about it the more I get pissed. Another thing the email didn't work for me either, it won't let me setup Yahoo Mail! So still, what can I use my PlayBook for...surfing the web! TOTALLY USELESS!!!

Great Ads! I like the second one better because it actually shows why the playbook is better than the other tablets out there especially at $199-299. The second one also focusses on the right consumers and attaches emotion to the brand. I remember feeling this way when I bought my second blackberry! I'm excited!
In the next few months we'll be seeing a lot of new apps! :)