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BlackBerry Pearl 3G Q & A with Research in Motion Product Manager Joseph Gordon

BlackBerry Pearl 3G
By Kevin Michaluk on 3 May 2010 10:40 am EDT
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With the announcement of the BlackBerry Pearl 3G at WES 2010, the official BlackBerry Blog ran an interview with the Product Manager in charge of RIM's newest candybar (or "powerbar" as RIM refers to it) form factor BlackBerry to hit the scene. Joseph Gordon answered a bunch of questions related to the new device. If you're interested in the new Pearl 3G, it's definitely an article to check out. We'll give you a couple of the questions below and you can jump over to the full interview on the link at the bottom of this post.

BlackBerry Pearl 3G Q&A with Joseph Gordon

Q. The BlackBerry Pearl 3G smartphone design seems to amalgam pieces of many familiar BlackBerry smartphones. What was your inspiration for the look of the BlackBerry Pearl 3G smartphone design?

A. The BlackBerry Pearl 3G smartphone had two of the best possible inspirations: the BlackBerry Pearl 8100 smartphone and the BlackBerry Bold 9700 smartphone. We wanted a handset that was true to the form of the original BlackBerry Pearl 8100 smartphone, but brought in some of the high-end styling of the BlackBerry Bold smartphone line. Also key was how it felt in the hand: we wanted something that was comfortable and easy to use, particularly in one-handed situations, which is very popular with the younger demographic. Like both products, it combines power and elegance to deliver not only an attractive smartphone but one that can handle whatever applications the customer needs.

Q. As you noted, the BlackBerry Pearl 3G 9105 smartphone has also been announced, featuring a traditional phone keypad. What was the reason for this decision and what markets is the smartphone intended for?

A. First, both models use SureType software - which actually refers to the word completion software that underlies both the 9100 model and the 9105 models of BlackBerry Pearl 3G smartphone. We call the keypad on the BlackBerry Pearl 3G 9100 smartphone a "condensed QWERTY", as it takes our familiar full QWERTY layout and condenses it to only 20 keys, allowing for a smaller smartphone. And we've continued to grow the capabilities of SureType and it now supports both our full QWERTY smartphones and the traditional phone keypad as well.

The main reason we decided to launch the BlackBerry Pearl 3G smartphone in two different models was to address the different stages of smartphone acceptance around the world. In the Americas or parts of Asia Pacific where full QWERTY handsets are very common, it made sense bring out a sleek, compact smartphone with a condensed-QWERTY keyboard. Elsewhere, such as Europe and the majority of Asia, traditional phones are still much more common than smartphones, so we decided to introduce a BlackBerry Pearl smartphone with a 14-key keyboard that customers would be more familiar with.

Read: Inside BlackBerry


Reader comments

BlackBerry Pearl 3G Q & A with Research in Motion Product Manager Joseph Gordon

9 Comments

Looking at this pearl and cannot believe what I see.
World is talking about EVO, Incedible, Desire, iphone4, and what they do...launch Pearl?!? Launch Bold?!?
My 8900 is here with me, but just thinking that there will be no OS6 for me, no new browser, nothing.

I'll have to buy new phone. At the moment, don't think it will be BB.

The real reason I believe is that they did not want to go through the additional costs of making the french,german,Spanish, etc keyboard layouts.

...Joseph is talking about Europe.
I can tell you that iPhone is big over here, Androids are major "new" thing (Desire), and nobody is talking about BBs.
Don't know anyone who bought new BB in last few months, half a year maybe.
I used to love BBs, and I'm angry when I see how RIM is handling things.

I've been a blackberry user for a very long time. I've had a ton of BB's and other phones for that matter. I've used iPhones, droids, and a few of windows's phones. I keep coming back to BB, and honestly I keep coming back to the pearl. Just refurbed my 8130 and cant put it down. I can't wait for this new pearl. I will be in line th day it comes out.

I was surprised to see RIM re-introduce the Pearl only because of competition from HTC and Apple and their successful penetration into the business world. I have used the 8130 for about 2 years as a business tool and for the most part very happy with it. The only reason I won't look into the 9150 for my next phone is because of the monitor size. It is too small for me. The deciding factors for my next phone will be larger monitor, 3G and office tools and finally price. RIM will still be an option for me.