Official BlackBerry Pearl 3G Launch Video!

By Kevin Michaluk on 27 Apr 2010 12:06 am EDT
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Somehow during yesterday's BlackBerry Pearl 3G announcement madness we failed to notice the commercial for it that RIM posted up to their youtube channel. While it may not be quite as on the edge as that Lane Bryant video we saw last week, it's definitely a departure from the the last few launch videos we've seen RIM do that tend to put the focus straight on the device. This one is all about the BlackBerry ownerership experience rather than the device itself and focuses on how a Pearl 3G owner integrates the phone into her daily life. It's a good style of commercial for sure and Santogold fans will like the soundtrack. Virgin Mobile Canada actually did a similar style of online video a while back for the Pearl 8130 with their Sweet Life with BlackBerry commercial... I've re-embedded it below for old time's sake since I dubbed it back then to be the Best BlackBerry Commercial Ever.

What's really interesting about the Pearl 3G is that while the advertising we have seen so far seems to be geared towards women, I think this is a device you will end up seeing a LOT of men using too. It's a powerhouse yet it's really pocketable. If anybody believed in the notion that Pearls are for Girls, the Pearl 3G should shatter that stigma. Over the years we've been a bit guilty of neglecting the Pearl here on the blogs in favor of devices with a full qwerty, but I have a feeling that'll change with this one hitting the market. Enjoy the videos!

Just for fun... Virgin Mobile Canada Sweet Life on BlackBerry Commercial

Reader comments

Official BlackBerry Pearl 3G Launch Video!

25 Comments

the speed of the wifi connection will have nothing to do with the speed of browsing.. the wifi connection is a bit link rate.. and not a representation of the downlaod speed.

I dunno I think that the guys still want either the big fat full QWERTY or the touchscreen. I really liked the 8130 though. This is an even better Pearl. if not for the Storm, I would prolly be picking one of these up.

That's a good video. I like the approach the RIM took on this one. Also, to me the pearl does seem a litle better fit for girls because of its petite form factor. I'm sure it would work well for us guys too. I'm not gonna ditch my 9700 for this but I did have the 8100 for a couple years. Also sense guys dont use purses, having a phone that easily fits in your pocket is a pretty good selling point for guys.

Cool video. However as much as it may sound like Tegan and Sara, the song used is actually "L.E.S. Artistes" by Santogold. :)

yep, your right. It makes sense that we should use our berries to answer our questions. Shazam agreed with you.

I think the comments about this being a good phone for men is a fair one. I'll have to actually get my hands on the keyboard to make sure it is still easy enough to use (currently using a Storm), but I've never liked the Pearls and had been looking at a Bold as my next device but this is starting to sway me.

the first commercial looked like it was aimed at women and homosexual men. two thumbs down; it does not do the pearl justice.

I don't know yet if I would give up my S2 for this nice looking device... but what I'm fairly certain of is that you Canadians have MUCH better commercials than we do (at least from a guy's perspective).

I like it these commercials!! And the new Pearl seems veeery cool!! Can't wait to try in person the new Bold 9630!

Anyone else notice how she searched for directions in New York but this was clearly filmed in Britain, the 79p sign in the Superdrug shop, next to 'The Nut Hut' in what looks like the downstairs of Brent Cross or Bluewater shopping centres. Woops RIM.

a dj at that party? i mean seriously, there's about ten people there, just hook up the bb and put it on shuffle lol. very british advert btw

I was never a fan of the Pearl series but i'm liking the look of this pearl 3G.. looks sweet, very nicely done RIM!

First off that blackberry will never be that responsive EVER. 2nd as soon as you start adding apps you will have to pull the battery every other day unless you want to stare at a pinwheel for 10 seconds before the app loads. Everyone knows its true even if they post something different.

Yea i was never a fan of the pearl series but this is one is nice.. Sleek, great commercial.. Nice marketing but Definitely a Girls phone!

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I think the comments about this being a good phone for men is a fair one. I'll have to actually get my hands on the keyboard to make sure it is still easy enough to use (currently using a Storm), but I've never liked the Pearls and had been looking at a Bold as my next device but this is starting to sway me.- http://www.electronicswholesaledistributor.com