Marketing. It's a key thing to do when you're looking to sell smartphones and if you're a BlackBerry fan, there's a pretty good chance you've found yourself wondering why BlackBerry doesn't do more of it, especially when it comes time to launch a new device. The BlackBerry Passport launch is just around the corner and once again, many folks were wondering whether or not BlackBerry would drive any marketing for the device in order to help sell it.
The answer to that? Well, after today that certainly appears to be the case. After having set up their initial registration page inviting potential buyers to register for more info about the BlackBerry Passport through social media and email, BlackBerry has now taken out a full page newspaper ad throughout Canada that not only invites readers to learn more about the BlackBerry Passport but it also serves as a message that BlackBerry is back and they mean business.
At BlackBerry, we're proud of our Canadian heritage. It's what drives us to continuously push security and productivity boundaries, allowing those with unstoppable energy to work smarter, collaborate better and accomplish more. The soon-to-be-released BlackBerry Passport is further proof of our commitment to serious mobility for serious business.
Perhaps it's my own National pride but I think the ad looks awesome and has a great call to action on it. Plus, we're sure to see more of this as well, all the way through to the launch of the Classic as BlackBerry has decided to stick to more traditional advertising this time around. No yellow rubber duckies or elephant legs this time around, that's good. The full view is available below. Have a look and share your thoughts on it in the comments.