That's according to BlackBerry CEO John Chen who was in Hong Kong to attend the Technologies that Matter forum hosted by MIT Enterprise. It's certainly no secret that a lot of folks have had their shipments placed on back order, earlier we posted about how ShopBlackBerry shipments were now resuming, but it's also no secret the device has been selling out whenever its been made available.
It's a good thing that some people can't buy BlackBerry Ltd.'s Passport phone, Chief Executive Officer John Chen said. That means it's popular. I'm glad to have inventory issues. It shows that people want the phone, we took a very conservative approach and didn't order too many.
Rather than ordering too many Passports and running the risk of them not selling, BlackBerry had to hit a fine balance between too many and not enough, so while it has left some folks waiting a bit longer for their device to arrive, it's all good news for BlackBerry. The demands is there, the Passport is selling well and BlackBerry has better control of their inventory and will level it with demand. The smart approach.