BlackBerry once again an official sponsor of the Toronto International Film Festival

By Bla1ze on 5 Sep 2013 11:04 pm EDT
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The Toronto International Film Festival has now officially kicked off and once again BlackBerry is sponsoring the event that showcases the best of Canadian and international cinema for film lovers. Aside from the sponsorship, the TIFF mobile app was created and made available for BlackBerry smartphones in BlackBerry World, which will help event goers stay update to date with all the latest news and scheduling.

“BlackBerry has long stood by our mission to champion ambition and support professionals, artists, and students on their journeys to achieving excellence,” said Andrew MacLeod, Managing Director Canada at BlackBerry. “We believe that our products and services help people to succeed, and our sponsorship of the BlackBerry People’s Choice Awards is in keeping with this goal. These awards have historically been strong indicators of success for many films, and have stood as beacons for ambition and aspiration.”

As noted, BlackBerry is sponsoring the People's Choice Awards portion of the festival and as part of that, they were asked to create a portfolio of People’s Choice Awards that would represent the BlackBerry brand and showcase TIFF’s heritage. That design, recently won a Silver IDEA award from the Industrial Designers Society of America (IDSA) for its unique and iconic shape and utility, was built from a solid block of aluminum and featured a surprise viewfinder at the top of each award. 

By looking through them, recipients found the awards doubled as light-box theatres that featured stills from the winning films. The awards will be given out during the TIFF 2013 to the winners as chosen by TIFF Festival visitors. Additionally, BlackBerry also won honourable mentions from IDSA for the designs of the BlackBerry Q10 and BlackBerry Z10 smartphones.

Press Release

BlackBerry Supports Canadian and International Filmmakers with Sponsorship of Toronto International Film Festival®

BlackBerry takes home silver IDSA award for design of TIFF Festival’s 2012 BlackBerry People’s Choice Awards, receives honourable mention for BlackBerry Q10 and BlackBerry Z10 designs

BlackBerry® is proud to announce that it is once again an official sponsor of the 2013 Toronto International Film Festival®. As one of the industry’s most anticipated events of the year, the Festival is a preeminent cultural festival that brings together filmmakers, industry professionals and celebrities to present the best of Canadian and international cinema to film lovers. BlackBerry strives to provide people with the tools they need to succeed, and by sponsoring the BlackBerry People’s Choice Awards, it will support filmmakers in doing what they do best: making great films.

“BlackBerry has long stood by our mission to champion ambition and support professionals, artists, and students on their journeys to achieving excellence,” said Andrew MacLeod, Managing Director Canada at BlackBerry. “We believe that our products and services help people to succeed, and our sponsorship of the BlackBerry People’s Choice Awards is in keeping with this goal. These awards have historically been strong indicators of success for many films, and have stood as beacons for ambition and aspiration.”

A TIFF mobile application for BlackBerry is available at BlackBerry World, and is designed to enhance interaction between TIFF and festival goers. The app will provide information about the films, programmes, schedules, venues and events, access to festival photos and film trailers, as well as the ability to customize their TIFF Festival schedule with recommended viewings based on their interests.

Last year, the BlackBerry design team was challenged to create a portfolio of People’s Choice Awards that would represent the BlackBerry brand and showcase TIFF’s heritage. The design recently won a Silver IDEA award from the Industrial Designers Society of America (IDSA) for its unique and iconic shape and utility. Speaking to BlackBerry’s commitment to empowering people to succeed, the BlackBerry design team included the contributions of an intern from the Ontario College of Art & Design (OCAD) University. The awards were created with BlackBerry products’ attributes in mind: multi-functionality, seamless integration and performance. Each of the three awards had their own unique colour and finish that reflected the category’s characteristics. They were built from a solid block of aluminum and featured a surprise viewfinder at the top of each award. By looking through them, recipients found the awards doubled as light-box theatres that featured stills from the winning films. Additionally, BlackBerry won honourable mentions from IDSA for the designs of the BlackBerry® Q10 and BlackBerry® Z10 smartphones.

Once again, at TIFF Festival 2013, these awards will be given out to the most popular films as voted by audiences in three submission categories: the BlackBerry People’s Choice Award, the major prize given to the most popular feature-length film with the highest ratings; the BlackBerry People’s Choice Documentary Award, for the most popular documentary film in the Festival; and the BlackBerry People’s Choice Midnight Madness Award, given to the most popular screening of Midnight Madness films. TIFF Festival moviegoers will be able to vote via one of two methods: In person at the movie theatre by submitting the ballot end of their ticket into an official BlackBerry People’s Choice Award voting box, or by visiting the tiff.net/vote and using the tracking number on their ticket stub to vote. The winners of the BlackBerry People’s Choice Awards will be announced at the Official Festival Awards Brunch on September 15th, 2013.

As the original makers of smartphones, BlackBerry has always provided the devices of choice for people with a voracious appetite for getting the job done. The release of BlackBerry® 10 keeps users moving faster and more efficiently and effectively. BlackBerry’s sponsorship of TIFF Festival showcases its passion for success and ambition at one of Canada’s most important cultural festivals. ®/™ Toronto International Film Festival Inc., used under license. © 2013 BlackBerry. All rights reserved. BlackBerry®, BBM™ and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

 

40 comments

nova_8

Good

Posted via CB10

tw1g_007

Yup. A good move before the death nail hits. Might as well go out with a bang.

via CB10 (BB Z10 : BLK : OS 10.1) [ Follow me @EHZAY for BB News & Tech Updates ]

RP Singh

Recycling is good for the environment.

Sent from my iPuh-lease-as-IF

jcarlos100

Good news :)

Posted via CB10

ARWestenberger

Once again, probably not something a dying company would do. Good news indeed.

BlackBerry Z10 | Verizon | 10.2.0.1371 | In Squircle We Trust

Supa_Fly1

Indeed! Movements like this keeps me in good faith the company is doing alright for at least the end of 2013.

Posted via CB10

BBVegasGirl80

+100

It's good to keep that in perspective. Thanks for the optimism. :-)

Sent from my sexy white hot Z10 in Sin City ;-)

SuperionMaximus

Commitments like sponsoring a major event like Tiff are made very far in advance. The press release is happening now, but this deal would have been done long before BlackBerry new it was in trouble.

Pulling out of sponsoring Tiff would have generated allot of negative press.

walnuts1024

Didn't Nextel Sponsor nascar or something right before selling to sprint?

Posted via CB10

sk8er_tor

And they have been sponsoring it every year for the last few years so it's nothing new.

iwasspartacus

Wtf? So they made this arrangement in 2006?

This is a marquee tax write off nothing more. Plus, as a cozy exec who needs to be rewarded for engaging S4BB's tens of thousands of bb10 apps it's a pretty slick, govt approved method of providing tix to clients and to hobnob with movie stars.

And drinks!!

Hopefully BBRY will come out with a TIFF and F1 phone variant to complement their Porsche version. THATS the way to compete with Apple, Samsung and... Amazon I guess.

Chuckle.

Posted via CB10

1roguecanuck

Let's get some bb10 in the hands of more stars. Get them to spread the word to followers.

Posted via CB10

fearmantis

Wow. Long live BB!

BB Z10 Rocks!

Lee Clark

If they chose another cell phone company that would be very bad news.

Posted via CB10

wincyUt

BlackBerry is alive and kicking

Posted via CB10

SWAT-ron2k11

Tiff was always a BlackBerry event really... But they abandoned the BlackBerry Lounge that used to be in the Tiff Light Box over a year ago which I was sad about... But least BlackBerry could seed some Devices to some Celebs instead.

kozmo68

They need to be out at the events making sure people are touching and using the phones. Let people experience the bb10 goodness, otherwise all that sponsorship money is worthless.

Posted via CB10 using my Zed10

chads920

Very cool and showcasing BlackBerry as the great corporate citizen they are.

Posted via CB10

playbookster

Give a z10 to every star that shows up.

Posted via CB10

imcurved

I second that.

Post via CB Z10

ARWestenberger

I third, the motion passes.

BlackBerry Z10 | Verizon | 10.2.0.1371 | In Squircle We Trust

Vertego

Does that actually achieve anything? I for one don't notice "Oh, look what 'phone [insert celeb name] is using. I must have one!"

How many here are influenced by such passive marketing?

LuayS

My friend works for Samsung, there was a fundraiser sponsored by Samsung do you know what his job is?

To go to each person that attended the event (all high powered businessmen, and executives) to their house and personally deliver an S4 and a one hour training session with the device.

That is marketing right there, that is getting your product in the hands of people and a plus because you teach them how to use it on a 1 to 1 basis.

I think that would have been more effective than the stupid keep moving ads which don't resonate whatsoever.

Posted via CB10

Ceasar_Lazar

Crackberry haha :)

Posted via CB10

djraz_official

Thank goodness for after parties. Haha I'm going to be at quite a few doing the spin and mingling with the stars. TIFF is going to rock this year. Booked on 5. I do believe BlackBerry is footing a bill for one of those after parties I'll be at. I wonder if I can score more free merchandise!

Posted via CB10

iwasspartacus

Nice. I was at the Drake a couple years back to take in the after party... Caribou was on tap. You're up in that too?

Posted via CB10

Paolo Aldecoa

Finally, a little dose of positivity!

Posted via CB10

avatsaev

blind fanboyism is strong on this site

djraz_official

I'm sorry haha did u come visiting from apple?

Posted via CB10

eddy_berry

And crawling with Trolls too because everyone is welcome at CB. So welcome to Crackberry the #1 BlackBerry fan site. lol.

ebo appiah

Good job by board @ least till the end of the year

Posted via CB10

marksthespot60

Honorable mention for the Z and Q10 sound good. Right behind 65th place.

Posted via CB10

Notcho

Wow finally did some advertising. Should have done this in January when. The nhl season started. Idiots!

Sent from The Legendary Zed10

Dennis Kearney

Why is it that every forum and post has to have the same conversation about bb death. Give your heads a shake. And for those who keep stating that BlackBerry is dead. Time to move on. Get out and never come back. Btw. Say what you want. This is my last time on this website as it seems to be filled with the same retarded posts.

Posted via CB10

Playbook007

Ok....time for Kevin and Blaze to leave!

BlackBerry will survive in the Corporate and Government Sectors! My Z10 is so much better than an iphone!

jugolic

love this, can't wait to check out the berryzone

GSEYYZ

Just posted this on other thread..just watching the news in Toronto and watch a clip on TIFF and a lady was taking pic of Brad Pitt and the news camera was on her phone showing the pic of his autograph on her white Q10. Just some person fan watching got on the news....

From my Z10