BlackBerry offers yet another sneak peek at their Super Bowl ad

By Zach Gilbert on 3 Feb 2013 04:04 pm

BlackBerry has been giving us little hints at to what they are going to air during their first ever Super Bowl advertisement. This one seems to be a half man, half elephant.

We're not sure what expect here, but based on the teasers it's not feeling like your standard BlackBerry device product feature commercial. What we do know is that we won't have to wait much longer to find out. Kickoff is just a couple hours away. Any bets what quarter the commercial will air in?

Topics: BlackBerry 10 Super Bowl BlackBerry Z10 News & Rumors

Zach Gilbert 161 (articles) 127 (forum posts)

50 comments

simu31 Feb 3, 2013 at 4:16 pm

It's in the third quarter. Sorry, but someone from RIM told BerryReview that's it's during the third quarter ;)

Si.

TomJasper Feb 3, 2013 at 5:25 pm

Bingo :)

Half horse, yes, half elephant, this will be interesting.

Jtaylor1986 Feb 3, 2013 at 4:18 pm

I have a feeling this is going to be a humour commercial

nextlevel88 Feb 3, 2013 at 4:20 pm

Hope it's early, while everyone is still tuned in and "with it", so to speak. Despite the deep threat of Flacco and the running ability of Kaepernick, these two teams still focus on defense. I think their last game was a score of 15 to 6. Gotta get in there early or near halftime, when everyone tunes in to make sure they have plenty of water-cooler talk for Monday.

Also, booze.

Shanerredflag Feb 3, 2013 at 4:23 pm

Quit using those old dinosaurs...come into the lightning fast future of BB....

iBelieveInBB Feb 3, 2013 at 4:26 pm

I bet that guy has elephant legs because he is using an iphone and getting around on iOS is clunky compared to BB10.

bizzyqu Feb 3, 2013 at 4:45 pm

My thoughts as well, goes with their "keep moving" tag line

jordandrews90 Feb 3, 2013 at 4:54 pm

That sounds like a good idea. But it kinda looks like he has a smile on his face... Unless he just got a Z10 and his legs are going back to normal.

jordandrews90 Feb 3, 2013 at 4:54 pm

Sry double post :s

tmurphx5 Feb 3, 2013 at 4:26 pm

Looks like a phone in the elephant man's hand?

OriginalLucy Feb 3, 2013 at 4:27 pm

I am betting it's aired in the 3rd. Do we win anything?

BBVegasGirl80 Feb 3, 2013 at 4:27 pm

I think it will be very arty, but compelling. Strange and different. The transformation of the world awakening to the power of BB10! :-)

lboogie_1971_ Feb 3, 2013 at 4:36 pm

They say an elephant never forgets. With his BlackBerry in hand he doesn't have to worry about missing any appointments.

Wife just had this happen to her, if it wasn't for her Berry she would have missed an important task she needed to get done.

BigAssBitchin Feb 3, 2013 at 4:36 pm

Those teases are so confusing. They should have decided not to tease!

NinjaB Feb 3, 2013 at 5:31 pm

I was just reading an article in Globe & Mail how Super Bowl ad's that tease in someway before the game get almost 9 times more internet searches post-game.

They know what they're doing, this time around.

rishio Feb 3, 2013 at 4:37 pm

Hmm... Looks like transformation from the past to the future. Notice how prehistoric animals are turning into humans. There's also a diesel mercedes from the 80s.

jordandrews90 Feb 3, 2013 at 4:56 pm

I've been noticing all the cars are old too, they must be representing something.

rishio Feb 3, 2013 at 4:40 pm

mistake post

stevejb Feb 3, 2013 at 4:39 pm

Or just a hint at Evernote integration?

rally5464 Feb 3, 2013 at 4:47 pm

This is exactly what I see in the image. I see the commercial showing how BB10 has integrated Evernote and you become part of the experience using metaphoric symbols, in a sense.

BruvvaPete2 Feb 3, 2013 at 5:23 pm

You guys really think Blackberry will drop $4 million on an ad just to promote Evernote?! Wow.

axllebeer Feb 3, 2013 at 5:26 pm

* BlackBerry by choice *
This screenshot could easily be a whole 2 seconds of the commercial. They might highlight tons of major apps this way.

stevejb Feb 3, 2013 at 5:43 pm

'You guys really think Blackberry will drop $4 million on an ad just to promote Evernote?! Wow.'

Really? You think people 'just' would think that? Wow!

Seriously this is a millisecond of an X seconds advert where in a social environment such as the US, UK etc consumers cry if the 'next best fashion trend app' isn't available for the device.

It wouldn't surprise me if they spent every cent of the cash promoting anything they can that the consumers 'perceive' is required to make their lives whole. Whether it's an app, a function, a colour, a celebrity, anything would be used to gain interest.

Isn't that capitalism?

JPSKILLZ Feb 3, 2013 at 7:24 pm

Evernote is what I was thinking, but the transformation from prehistoric to modern is compelling too.

Bilzac Feb 3, 2013 at 4:53 pm

http://www.berryreview.com/2013/02/01/blackberry-super-bowl-commercial-t...

I thought 3rd quarter was confirmed?

ddlax22 Feb 3, 2013 at 5:04 pm

Old time bb< new bbthats what its about. Transformation.

davesansom Feb 3, 2013 at 5:05 pm

I bet it's about transformation... transforming the company, its attitudes, its products, its future.

BruvvaPete2 Feb 3, 2013 at 5:24 pm

I totally agree

newerguy Feb 3, 2013 at 5:31 pm

The elephant guy is the same guy from the second leak - also, in the second leak he is the only person that isn't sort of surprised by the zillions of yellow balls coming at them, everyone else is!
In the 3rd leak, the elephant man also doesn't seem to be unhappy about his elephant feet!
Hmmm....

mathking606 Feb 3, 2013 at 5:36 pm

Seems likes there is an elephant in the room.

dropnreload Feb 3, 2013 at 5:56 pm

Agree with stevejb above...elephant legs represent Evernote integration. The first leak is shot in the same location (car, step, parking meter)...could the explosion be the transformation? Third leak, with the yellow balls...could they be yellow birds (Tweet, Tweet)?

dropnreload Feb 3, 2013 at 6:09 pm

Scratch my thought that the explosion from the first leak and the guy with the elephant legs were connected...on second look, clearly not the same location.

jelp2 Feb 3, 2013 at 5:57 pm

It's all coming together. Post it notes, elephant legs.....while other mobile devices are unorganized and clunky, BB10 Flow will get you organized fast without slowing you down, no need to find the home screen every time you want to switch apps, check email or see notifications.

mingus007 Feb 3, 2013 at 5:58 pm

Elephant for Evernote or maybe the "Remember" application. After all, they never forget! The gajillionoid yellow balls are spherical "Post-It" notes (w/o the branding) of ToDos that will be elegantly flowed, peeked and pwned by BB10!

I'm also going for third quarter (counting on it being the "cheapest" quarter to buy ad time). I have NO basis for this, btw. :)

zambanini Feb 3, 2013 at 7:50 pm

elephant feets....stuck on the ground... the opposite of a light and fast system.

see the cracks on the floor?

flying balls, color shapes and so on.

BermudasBest Feb 3, 2013 at 6:03 pm

You guys are all wrong... it bears a striking resemblance to Horton Hears a Who... check out my thread about it in the forums under General Discussion... peep the pics.

jSkiLLzZz Feb 3, 2013 at 7:05 pm

I heard the commercial is going to be pushed back to the world series

JPSKILLZ Feb 3, 2013 at 7:28 pm

LoL

Toronto Girl Feb 3, 2013 at 7:26 pm

Does anyone know if we can see the commercial in Canada? We miss many of the best ones.

BruvvaPete2 Feb 3, 2013 at 7:37 pm

I really can't stand the lame ass Canadian commercials. I hope the BB commercial is shown here or at least made available through YouTube after it airs on tv.

zambanini Feb 3, 2013 at 7:52 pm

http://www.youtube.com/user/adblitz should work, ads are streamed there. it's an offical youtube promo chsnnel

Weeniemeenie Feb 3, 2013 at 8:13 pm

BB features ads shown already: BlackBerry Hub and BlackBerry Keyboard.... where´s the elephant etc?

Cracklen Feb 3, 2013 at 8:27 pm

re:adblitz, Don't see BB listed yet !