BlackBerry aims to monetize BBM Protected, $30/year after free 30 day trial

By Bla1ze on 14 Aug 2014 11:16 am EDT
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With BBM Protected now available, the plans to monetize the service and BBM as a whole are starting to show. The folks over at BB10.ch have obtained the sign up documents for BBM Protected showing that BES 5 and BES 10 users are getting a free 30 day trial of the BBM Protected valid only between July 30 and October 31, 2014.

The sign up process is all rather easy but the monetization part comes in when the free trial is over. According to the Terms and Conditions, after the free trial is up customers who wish to continue using the service will be charged $29.99 USD per user per year (plus applicable taxes) for all users active sixty days from the Start Date. A plan that was also confirmed by BlackBerry India's MD, Sunil Lalwani previously.

Via: BerryReview

Reader comments

BlackBerry aims to monetize BBM Protected, $30/year after free 30 day trial

119 Comments

BlackBerry needs to make their money somehow and that's actually a really decent price for the security

Posted via my ZED10

Wow, a first comment that's actually informative. Quicksilver would be pleased.

Carbon Fiber Z10 w/Leather Holster

I view commenting on the lack of an immature 'first' post just as annoying as, I'm sure, most of the adults on the forums.

Posted via CB10

I believe it should be free for BlackBerry owners and free trail for other platform users using BBM. If the users of other platforms want to use BlackBerry Protect let them pay monthly fee if they want free BlackBerry Protect they should they have option to buy BlackBerry phone. Why should we as BlackBerry owners should not have to pay for service that is provided through BlackBerry.

Posted via CB10

This is through BES, so unless you own the company, you don't pay the fee.

Besides, if you are paying for BES, then what's another $30 a year? Peanuts!

"Give me free, free, free... " SMDH.

Unbelievable that so many people feel entitled to everything being free or nothing.... what happened to spending to support your brand and to put money back into the economy?

Posted via CB10

Don't know why but I read this as 'BBM 30 dollars a year' at first.

Almost gave up on BlackBerry right there haha, heart attack avoided.

Posted via CB10

I read as if even us consumers could have BBM Protected for $30.00/year. I would jump on that ship!

No More Music!!!!! No More Videos!!!

Actually they should!!whats the problem? I can't believe it they offer it only for corporate clients.$30 for encrypted bbm? Who would not pay for that? Might as well include emails! I bet iPhone and Android folks would swoon on it.

Z10STL100-1/10.3.0.700

If they didn't cut BIS off, they probably would offer it to consumers. Corporate clients have BES. I would love to see them cut BIS back on one day.

Posted via CB10

Watch the haters and naysayers see it like that and tell people as that without actually reading

Posted via CB10

Does it include BBM Voice with higher security since BBM messages are more secure with EBBM?

Frosty white Q10/10.2.1.3247

That's coming, but not here now. It was mentioned as part of the Security summit stuff. I guess this is going to provide encrypted mobile voice as part of an AES 256 encrypted BBM mobile communications suite for $30 a year as an add on service to your BES whether server,or Cloud provisioned. I assume BES Hosted providers will also be able to offer this service.

From my Neutrino Powered Z10

Is the end user going to see difference in bbm security/performance with Protect on or off? I think bbm protect is going to be a hard sell.

Exactly who this is geared towards. Also law firms, tech companies and countless criminals. LoL

Posted via CB10

Haha I could see the criminal element really appreciating messaging that couldn't be used against them in court lol. They should black market offer it to them as well, for a higher premium of course ;)

Z10

The flip side of eBBM To the heavy encryption is the compliance function. Records are maintained of communications for compliance purposes. I'm not an administrator, so I don't know how it all works, but unless the criminal element had their own server, which they could set up their own way, then records will be kept.

From my Neutrino Powered Z10

Auto-wipe on server?
Is or can this feature be implemented?

 BlackBerry? I premdict the future's gonna be chenomenal! 

Good Q. It may be a policy/ protocol that can be on or off as a separate function parallel with BBM Protected . That I don't know.

From my Neutrino Powered Z10

I hope this comes out for us consumers one day. I would definitely buy it.

"Hip to be Square" - Huey Lewis and the News

If the Carriers had their own BES server for clients, they could charge for it and you know it wouldn't be $30 a year! If they made it $5 a month, they've doubled the price. If a consumer wanted it, they would likely justify $4-5 a month in their mind.

Posted via CB10

The problem with a consumer version is that both parties to the conversation need to have Protected for it to work.

Umm no? The one who buys it should be able to have secure communication with anyone? Receiver should be able to send message to the subscriber securely and normally with others?

Z10STL100-1/10.3.0.700

It's encrypted on device --> server (decrypted, then re-encrypted and sent)-->to other device where it is decrypted. The two devices have to have BBM Protected activated, but they do not have to be on the same server. So, inter -corporate secure messaging, say like the whole supply chain of companies (ex. Bombardier and all its suppliers) is possible.

From my Neutrino Powered Z10

Checking back to this article to see if I am mistaken. Feel free to correct me anyone who knows better. I am no expert!
BBM Protected Security Note - BlackBerry
docs.blackberry.com/.../BBM_Protected- ...
16 Jun 2014 ... How BBM Protected protects messages. .... Note: This guide doesn't describe the security features of ...

From my Neutrino Powered Z10

Arrggh!! http://www.google.com/search?q=bbm protected security note&hl=en-US
Sorry, can't seem to link it. It's a heavy duty explanation as a pdf file BlackBerry posted in June re: BlackBerry Protected, how key exchanges work between devices, data flow through the architecture, encryption at the various points along the way etc.

From my Neutrino Powered Z10

If you have BBM Protected and you BBM someone who doesn't, you will know that it's not protected. If you BBM someone else who has it, even if they are not in your organization, you will know that it IS protected.

So, going back to my earlier post, that's where the carrier setting up a BES would allow for consumers to get BBM Protected. Assuming that's feasible.

Posted via CB10

Since its end-to-end encryption it won't be possible to decrypt the message on the server.

Posted via CB10

As I understand it, everything on BES is decrypted first on the server, then reencrypted and sent to other user. It is end to end, but able to be stored on the server. Same with emails of course or they could never go out.

Posted via CB10

No that is not how it works. Once encrypted, the decryption occurs only one time, on the BBM of your recipient.

Posted via CB10

Understood but I'm sure there are consumer circles out there that would find this type of security worth it for their use.

Posted via CB10

Small price to pay when you want something protected. Unfortunately and in most cases, people don't usually act until after the damage has already been done.

"Protected" should be the default state of BBM through BES. Asking BES customers to pay for something that many assume is already in place is asking a bit much.

BBM is already secure, but this just adds an additional layer of protection. Right now, BBM has the kevlar protection on, and Protected adds a steel wall behind the kevlar.

This can't happen. The Bashers have spoke against it. They have a theory, BBM will not make money for the company, and that's that.

It's nice to see bashers and nay sayers get utter bitch slapped up side the head. BBM is the best most secure fluid messaging platform in existence.

Posted on my Q5

Wow, being in Switzerland, it's nice to see BB10.ch mentioned in a CB article... :)

Ferrari ZetaTrenta STA100-2 Versione 10.2.1.2977

Not possible with this system. Consumer BBM uses public encryption keys and a not as strong encryption protocol vs. The strong AES 256 encryption with a unique key for each message. Now, if they get physical access to the server or phones, then on an individual case they can access the data, but not across the board. BlackBerry works with the NSA and licenses it's elliptic curve encryption technology for internal use in the US gov for them to create custom, strong encryption where needed. They know each other.

From my Neutrino Powered Z10

It's really disappointing how BlackBerry users pay for services by BlackBerry, there should always be a special treatment for BlackBerry users but unfortunately that's not happening at all.

If you want BlackBerry users to pay at least tell them to pay $15 a year while IOS and Android pays $30.

Posted via CB10

0,08 $ / days To prevent Industrial Espionage or to prevent Personal Espionage and to avoïd ads.
CHEAP
VERY CHEAP
That's a fantastic deal for having the only secure IM client to use a FIPS 140-2 validated cryptographic module making it secure for government communications, we’re confident that BBM Protected lives up to the demanding needs of our most security conscious customers. ... And the third layer is encrypted by us.

8 cents per day per person adds up quickly when you're talking about 100s or even thousands of people. They should offer it for free.

Carbon Fiber Z10 w/Leather Holster

I always get a kick out of people who think that things should be free, at least until you ask THEM to work for free. Would YOU be willing to do YOUR work for free? How about a 25% cut in wages, permanently? Not so cool when it's your money. Be willing to pay a reasonable price for a reasonable product or service.

Posted via CB10

It should be included as the default level of protection. Of course its not free, as BES is required. Your BES subscription should include the best security available, period.

What about if you lose all your work over the last six months to Chinese industrial spies / hackers, and you see your product pop up all over the internet before you yourself have even released it?

Wouldn't be funny, would it? So, still, 8 cents is cheap:

At $20 per hour wages, it's exactly 0.4% of a ***single*** working hour per day ...

or 0.05% or your total wages for an 8 hour day...

 BlackBerry? I premdict the future's gonna be chenomenal! 

Sorry, my Chinese friends. Please do not be offended, you're not under general suspicion... :-)

 BlackBerry? I premdict the future's gonna be chenomenal! 

You know what needs to happen? Carriers need to get BES servers and offer these extra secure features for an additional fee for all users who wish to sign up, that way you can get the secure aspects of it while having a personal phone, they can also host cloud BES hosting for additional revenue. Profit for the carriers, profit for BlackBerry and security for your personal phone, win, win, win.

Posted via CB10

You know who is reseller of Office365 in Australia?

Guessed it, Telstra, the national carrier...

 BlackBerry? I premdict the future's gonna be chenomenal! 

They need to release BBM Protected to the every day non BES user. I would pay 30 bucks a year to have this. And another 30 for my wife. Then we can send all the naked pictures we want!!! But seriously, there are a few featureas that need to be released to every day users. For example BlackBerry Balance.

Posted via CrackBerry App

Glad to see they have more of a strategy to monetize BBM than just selling sticker packages. This should bring in some nice revenue.

Posted via CB10

Yeah, I don't know how long the buying stickers thing will last. Many free stickers out there on other services. Now buying an animated character saying something, well.......!!

From my Neutrino Powered Z10

I dont see this making money for BlackBerry for next year or two, basically till secure conversations/ talks / chats become talk of the town. Somehow people are willing to pay 100 $ fee for premium account in LinkedIn( with no great benefits) but i dont see the paying it for instant messengers.

Posted via CB10

Excellent! I'm stoked. As soon as BBM protected is available for iOS and Android (via BES 12 I expect) I will give the powers that be a nudge at the office.

Well there is always Telegram. Maybe if no one purchases this then BlackBerry will not charge. Someone tell me what is more expensive about offering this? And how does telegram do it for free?

Z30STA100-5 / 10.2.2.1531 / T-Mobile USA

Oops I didn't realize this was only for BES. Well there is still Telegram for the little guy. And it's free.

Z30STA100-5 / 10.2.2.1531 / T-Mobile USA

Your question is still valid,
How does it do it for "free"?

The Google kind of free...? Ouch... ;-)

 BlackBerry? I premdict the future's gonna be chenomenal! 

Not a fan of the $30/seat/year price point. Yes, BlackBerry needs to make money and yes, BBM protected is a great value added but...

It would be better positioned as an incentive to get new users/enterprises into the BES 10 MDM ecosystem rather than as a standalone feature. Plus it risks alienating their BES 10 client base. I've already paid for BES 10 CALs. Why should I have to pay extra to enable an integral IT policy?

Posted via CB10

Well, that's the thing, we didn't all pay for our CALS, we used the tradeup offers and got them for free...

So I don't get this. I apologize for my idiocy in advance. Is BBM not already secure? What's the deal with BBM Protected? If I'm not on BES anything and I send a BBM to my business partners is that not secure? Or is it the same as sending a text? Thanks. Sorry again.

Posted via CB10

Yes, I was always led to believe BBM was 'bulletproof' secure in the first place.

I don't begrudge BlackBerry monetising BBM, nor do I have anything particularly to hide ( a total of three BBM contacts that I normally use to send random pictures and small chat too).

It's just that I was always led to believe BBM was about as secure as you can get in the first place.

Posted via CB10

Your question is actually answered in some of the preceding posts. Look up, look waaaay up.

Posted via CB10

A conversation between BBM and BBM Protected...

BBM: Hi Mr. BBM Protected, how are you today?

BBM Protected: Just as secure as you are and even more!

Posted via CB10

+2 for the first two post -1 for the 3rd one.

You get out nobody cares to see the first post garbage on the site.

Annoying children!

Why in the world are people complaining about "FIRSTS" when Kevin himself had fun with it. It's funny.. Leave it

Posted via my GNex Soon to be my BB Classic

Okay, if (and that means...when) facebook and other apps will access it like the current BBM, then it is pointless to have a whole new secure layer - just to have your hotmail, Gmail and yahoo mail access it automatically.

However, if this is related to secusmart, and if they jealously guard their secrets, then maybe it will create value after all.

The thing is that any messaging system that meets the requirements of HIPAA will have some consistent proprietary protection. And that will mean it will not be the popular bubble gum app you find on android and apple.

Pin messages are already the most secure IM an average consumer can get. Adding a layer of encryption makes it awesome.

But the moment they make an app or a plug-in for things like facebook, it has the chance to become popular but useless.

Maybe there needs to be TWO bbm products... one that is somewhat better than average that can be popular as an app...

And another that sets apart and only communicates simply and securely... it will only download logs and files from a computer program like blackberry link that requires the phone's password to logon.

Posted via CB10

I would pay $30 for the year even if they offered it outside of the BES environment.

Posted via CB10

I would pay $30 a year for that as a consumer. Edward Snowden proved that no one is safe. Of course the terrorists would then get it and use it to prevent getting caught

Posted via CB10

I doubt many people will jump to pay 30 dollars for extra security on something. That is already the best in security. 30 dollars seems high for something so new. Get people to want it then raise price gradually.

Posted via CB10

BlackBerry wants to stay and grow more into Enterprise. Why are they f*ing around with "stickers" in BBM. Go get mature!

Posted via CB10

2$ a year would be a better idea and probably end up with more $ and more viable platform.

Posted via CB10

I'm sure America and the NSA are watching this very closely...bunch of nosey busy bodies.

Posted via CB10