BlackBerry has inked a new deal with the Barclay's Center in Brooklyn - the home of the NBA's Brooklyn Nets. According to the New York Post, the deal is worth between $1 million and $5 million and will bring BlackBerry and the BlackBerry Z10 prominent ad placement throughout the 38,885 square foot arena. The deal includes various ads around the building, a suite-level lounge and a BlackBerry Experience area according to Mike Zavodsky, Nets vice president of new corporate marketing.
This would be a huge push for BlackBerry who already snagged a deal with F1 racing team Mercedes AMG Petronas a few months back. While they won't actually be sponsoring the team (though BlackBerry NBA jerseys would be awesome) there will be plenty of BlackBerry flowing throughout the building "from street to seat".
Alicia Keys, BlackBerry's Global Creative Director, is set to preform at the arena tomorrow as part of her Set the World on Fire tour.
An official announcement on the deal is expected later today.