BlackBerry market share overtakes Samsung in South Africa

By James Richardson on 26 Nov 2013 01:14 pm
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Over in South Africa it would appear that BlackBerry is moving in the right direction and has overtaken Samsung in the smartphone wars - clearly this is the kind of news we like to here at CrackBerry!

​According to Dashboard and World Wide Worx who released statistics this week, BlackBerry users in South Africa have risen from 18% to 23% between 2012 and 2013. Good old Samsung stayed at a steady 18%. 

As the above numbers portray, BlackBerry still has a long way to go to take the number one spot in South Africa which is held by Nokia. The word on the street is that Nokia hold a 44% market share - down by 50% from last year though. 

But how many of those Nokia phones are actually 'proper' smartphones? I'm pretty confident that Windows Phone isn't that strong in South Africa so are all these Nokia users still rocking Symbian handsets or 'dumb' phones? It will also be interesting to know how many of the BlackBerry users are rocking BlackBerry 10 as opposed to a legacy device. 

If you're in South Africa maybe you can offer up some clarification in the comments?

 

183 comments

khehl

Sweeet

Posted via CB10

khehl

First? I think so

Posted via CB10

Spades1234

Ohhhh so close!

Lol

10

farteater

I'm in SA, you hardly see BB10 only legacy OS

The Gamer's Network- C00015A31 || from me Z8+2

KoreyTM

Thanks for the clarification.

foxfoxcool

How about BB's market share on planet Mars?

Posted via CB10 with Q10.

milo53

That's funny shit, thanks.

Nharzhool

yeah...though I must admit that a majority of the BlackBerry devices here are legacy devices. I'm not saying that there aren't a half-decent number of BB10 devices because I've certainly seen quite a few around. Around the same number as GS4 devices...that's just what I've seen in my friend circle, gym and workplace.

pkadasi

Nice

Posted via CB10

cgrant1202

Way to go BlackBerry. Moving forward

Coming from South Georgia. Posted from my White Z10 (VZW)

johnnyuk

So that increase will be dirt cheap 9320's and 9720's rather than BB10 phones I would imagine. The figures sound good but it's not the best way it could be for BlackBerry's future, the world needs dirt cheap BB10 phones.

Posted via CB10

FuNKBerryZ

In a year q5 should be dirt cheap

Posted via CB10

johnnyuk

In a year BlackBerry could be dead.

Posted via CB10

wuulfy

Arnt you a barrel of laughs...

Posted via CB10

axllebeer

In a year I could be dead.

BBPandy

In a year Johnnyuk could be dead

bmaz

Prosumers and Enterprise users don't require dirt cheap phones, this is not a space that BlackBerry needs to fight in. There are too many cheap android phones in this space.

johnnyuk

Enterprise users DO require dirt cheap phones. You think Governments can afford to give every employee a top of the range smartphone in the current economy?

Prosumer and Enterprise will not keep BlackBerry afloat, it's already a failed strategy, it's been failing for BlackBerry for 3 years straight. It's a consumerised industry, people bring their own devices to work, if you're not in that space you are dead.

Posted via CB10

Nharzhool

Well I noticed that about a month ago, the Z10 price almost halved here in South Arica. This is a good thing.

So at least it's cheap-ish now.

textmint2013

+1

Posted via CB10 from BB Z10 (My stable: 8310, 8520, 9900, Z10)

jelp2

Well the dirt cheap phone are still on BIS which is revenue.

zlatno

So even when BlackBerry's market share goes up, people still find negatives. Do you think all of the androids in the world are high-end Samsungs and HTCs?

birdman_38

Is it good for the brand? Yes.
Is it good for the future of the company? No.

zlatno

For each BBOS sold, along with it comes high margin service revenue. If the BB10s are selling, along with it comes high retail price. There are NO negatives to gaining market share.

birdman_38

You speak as though legacy will be around forever. Do you think they'll release OS 8?

zlatno

And you speak as if gaining market share in SA is unimportant. Windows is gaining market share based on their lower end Lumia's. Android is gaining market share by giving their OS away to anyone. Apple is losing market share worldwide. BlackBerry is gaining market share in SA and this fact should not be diminished.

imcurved

Agree.

Post via CB Z10

birdman_38

That doesn't answer the question I posed to you. With their redesigned OS, BlackBerry doesn't have an answer to the Lumia 520 and cheap Androids.

This is a small victory which could be celebrated, but it's like if the Microsoft community would be proud of the fact that Windows 7 is gaining in popularity in a certain market when their current focus is on Windows 8.

zlatno

No, I don't think that they will release OS8.
Yes, I think they will continue to sell OS7.
For now, Blackberry's answer to the Lumia 520 is OS7. Only difference is that BB makes money off of the OS7 through service revenuw while Nokia/Microsoft made NO money off of the Lumia's.
As for a BB10 to compare with the Lumia 520, ... you realize that the 520 didn't come out right away. Why is it that BlackBerry has to come out with a cheap BB10 right away?
The Z10 is now priced in the UK as a lower end device, even though it is a mid+ tier device. This will hopefully help with the BB10 market share.
Going from 18% to 23% in SA in NOT a small victory.
Do you know for a fact that SA is only selling OS7s?
Do you realize that BB10 is still in its first year of existence?
Why doesn't anyone mention the fact that Nokia has gained market share on the back of the 520s where they have no margins? Or the fact that Samsung sells more lower end devices worldwide than the S4/Note3.
A sale is a sale. If they are buying more OS7s now, it means that they are happy with the brand/device/price. If they are happy with BlackBerry, then they will continue to buy BB devices in the future.
This IS a victory.

smart548

Booya!

Posted via CB10

ubrown

Blackberry all day!!!!

Posted via CB10

Jedi_Blackberry

"Don't call it a comeback, it's been here for years!"

Posted via CB10

makh2012

yeah its true.bb the best device ever

Posted via CB10

whatsever

Maybe there is more trade in second hand blackberry like in Indonesia because bb10 phones there are expensive.

Love to see Z10 put against the lumia 500 series just to sell all stock and the next phone should be a cheap smartphone and BlackBerry must seek some other brand like HTC to made a cheap and medium phone. It will be a first start and also samsung will be a next candidates for a cheap and medium smartphone.

It will get BB10 on the spot and give people more choice for brand but also proof that the OS platform is the new choice in multitask and touchscreen use.

Posted via CB10

Nharzhool

Yeah, mate...you can trade in old BBOS devices for BB10 devices in South Africa.

Though it is mostly 9900, 9000, 9780 and 9360.

Z30Man

Long live BB!

Posted via my BlackBerry Z30.

freddysrevng3

I would by a Z30 at ATT or TMob in the USA.... that would help BlackBerry share in the USA wouldn't it?

So let's get er done, Mr. Chen, and spread the Z30 love in the states...

Notcho

It's the carriers not BlackBerry.

Sent via Zed10

Searchy

Source please?

Posted from my BlackBerry Z10

Georgefly97

Carriers decide what phones to sell and "carry", hence the name. If they don't see viable reason to buy into a product, they won't spend the money. They're a business too.

From my Straight Talk Z10

lnichols

What if they gave Verizon an exclusive for a few months on the Z30. Then is it still the other carriers fault? What is happening with that Verizon exclusivity? Are they pushing it? So your making assumptions with no facts to back them up. If AT&T and T-Mobile And Sprint do start selling after a month or two or three then BlackBerry will have made yet another tragic mistake by giving Verizon exclusive during the holiday season.

Posted via CB10

KoreyTM

Why should the marketing be on the shoulders of just the carriers? There should be a concerted effort between the carrier and the manufacturer when it comes to marketing, and I bet that Blackberry isn't doing their fair share to move handsets in the US. And without BB's support, why should Verizon invest in a platform with low marketshare in the US? Verizon has a marketing budget, just like BB. But unlike BB, they have to market other platforms as well which, at the moment, are more lucrative platforms when compared to BB10.

scottdpreece

Walked into Best Buy SoCal to fix wifes laptop go over to Phone Section. "You got the Z30?" The what? Who makes the z30? I'm like iits the new BlackBerry you sekl Verizon don't you? They didn't have a a clue...

After educating the sales rep on how good the z10 is I left thinking - I should work for . This was after he said I should get a Samsung note 3.

bidagreat1

Yes, I live in the United States and so far I haven't seen any ads for the BlackBerry Z30. Verizon is doing a sorry job in marketing this new device. I show my friends pictures of the Z30 and they were shocked to find out that Verizon already have launched it. No one has heard about this phone being launched in the US besides those of us that are following CrackBerry. Verizon sucks!!!!!!!

Posted via CB10

imcurved

I don't think Verizon advertise it at all.

Post via CB Z10

KoreyTM

I bet marketshare has something to do with Verizon's decisions as to where they put their marketing dollars.

Soeasy

Yes! You buying one phone would absolutely help BB in the States. In fact why not buy 100 of them?

nuff_said

Maybe this explains all the bbm on Samsung advertising we heard about a while back.

freddysrevng3

The "question is" why are South Africans adopting BB10 and the "swipe gestures" on BB10 that so many people, all over the world, appear to be struggling with adopting?

Are they "smarter" in South Africa... more open to "change"?.... interesting...

blackberry519

Well South Africa does produce some of the world's best doctors... so you may be onto something?

Posted via CB10

garrett1972

It could be BBOS devices, not BlackBerry 10 that is causing the increase.

I hope BlackBerry 10 is getting traction, however.

Z10STL100-3/10.2.0.1791

Posted via CB10

Francois1988

It is unfortunately. A lot of people here have the older cellphones

Posted via CB10

gfondeur

Nobody said it's BB10, it can be a combination of both, You need you learn how read first,

labyrinth9

This is an interesting thought... I really think it is the impatience of American business men that is to blame for the reputation of swiping gestures being too difficult. Come on, how difficult is it really?

Posted via CB10

R Field

Not difficult to learn at all. Its smartphones used by dumb people.

togarika

Smarter? Maybe, but I think are just like all of us. Most of the devices must be the legacy devices which work with BIS.

Nharzhool

Yep...we're smarter. It's just fact...105% of South Africans are smarter than -7% of the rest of the world. Shit...I forgot how to math.

Bobert_123

Hate when that happens lmao

Posted via CB10

raswart

I personally haven't seen a lot of os10 bb's here in SA or nokia phones for that matter. Mostly, from my experience, people use iphones, which makes me think how legit those statistics really are.

Posted via CB10

Karabo26

Come on buddy, where in SA are you from? The Rand is around 10,30 to the Dollar and that makes the IPhone Ridiculously expensive down here. Even the Q5 is out of reach for most folks. There are tons of legacy BlackBerry devices (8520's and 9300's) and this is largely thanks to BIS as DATA is expensive here (hopefully Vodacom completes the NeoTel deal soon). The lack of BIS on BB10 is another reason legacy device owners haven't moved to BB10. Nonetheless, more and more people are rocking Z and Q 10's. BBM Video and screen share have been a huge selling point. My whole family has moved to BB10 from OS7 and that number is also growing within my Circle. As far as the IPhone story is concerned, I don't believe it one bit. An IPhone is not practical for the average South African, it's too expensive and this excludes a Data plan! Maybe you stay in Fourways or Sandton, in that case you'll see more ISheep than usual.

I'm on Vodacom SA Z10STL100-1/10.2.1.1055 "Flicking Since March"

Hell happens when the evil in the world exceeds our belief that we can conquer it. 4Life

Nharzhool

haha have you seen the price of these babies?
Vodacom:
Z30 - R7769
S4 LTE - R8149
Iphone 5S - R15099

The Q10 is listed as a Top Seller on the Vodacom website, where the iPhone isn't.

Karabo26

Who In their right mind will buy a 15 Grand phone? And those JHB CBD boys will surely rob you!

Hell happens when the evil in the world exceeds our belief that we can conquer it. 4Life

Prince Radebe

and chop off your finger too. TouchID

Sergio Camara

I'm from South Africa and I'm glad to hear this because samsung advertise on our supersport channel all the time and all my friends are changing to samsung(sadly) and in cape town airport there is a big advert on the wall by the baggage claim for blackberry 10 atleast,but all of my friends have legacy devices its hard to find someone I know who has blackberry 10,and my one friend left her Z10 for a S4(bad decision)

realtrevor

I'm from South Africa, I would think that most BBs are the OS7 BBs. The Z10 and Q10 is selling alright but much better than the Nokia Windows phones. Most Nokia Windows phones are the cheaper entry level models. Samsung and Nokia are also well marketed. I think BlackBerry needs to up its marketing game.

Posted via CB10

Francois1988

I don't see that many Nokias here strangely. Not when looking at the figures in the article at least...

Posted via CB10

togarika

This is good news, hope the trend catches on.

Rudiv

Most of the people I deal with, have BlackBerry because of Bis on OS6 and 7. There are a lot of them. I have not seen too many BB10 handsets, but they are popping more and more. Some say they don't want BlackBerry if it does not have Bis. My view is, first choose you operating system before you look at the phone. All phones thses days you have to buy data or get data with your contract plan. I fell in love with BlackBerry and stayed true. Came from Nokia, is not to big a fan of Windows OS. See most other smartphone users with either Samsung S3/4 and iPhones. Glad BlackBerry still in it to win it... Cape Town, South Africa...

Posted via CB10

ReigerZA

Though I don't have any evidence or real statistics to it back it up, I can say from my own experience and observations is that BB is extremely popular in SA, though most users are still on entry-level and mid-range legacy devices simply because of good device pricing and BIS which is the main selling point in a country with extreme data costs. Unfortunately I cannot say the same about BB10 as I almost don't see much Z10's and Q10's around. And because of BBM going multiplatform and also BB10 phones having no BIS or carriers offering some sort of affordable unlimited data service, I'm sad to say that I don't see BB to remain in this spot for very long as people will eventually need to move on to newer devices. The most popular high-end smart phone remains the Galaxy phones and it is experiencing rapid growth, while Nokia is showing some decline. iPhone is popular but held back by very high pricing.

Playbook007

And yet the article states that Sammy stayed the same. Hmmmm

Trolls should be forced to use BB10!

Nharzhool

Strange...I know as many people here in Cape Town using BB10 as I know using Galaxy devices.

Maybe I just have a smart circle of people. haha

Meaty123

I'm pretty sure by next year, z10 will be offered dirt cheap in anticipation of z50 release. Assuming of course z50 is still in the works.

Sent from the best touch keyboard, the Z.

rickster2611

Since the $ 1bn write down why throw The Z10 in the mix with other cheaper smartphones and see what happens.

BlackBerry can't get the billion back so why give them away in competitions, trade ins and with small business discounts.

Posted via CB10

Sinnaz0790

Little by little they shall rise to the top!

Posted via CB10

kbfynn

We have 6 Z10 users in my family. And I'm going to get Z30 soon

Posted via CB10

Playbook007

And you will be extremely happy! Have both the z10 and z30. It is a great device.

Trolls should be forced to use BB10!

Kobus Koekemoer

I have experience that the BlackBerry devices I know that my friends and myself have is mostly bb10 devices! Nokia is very few windows phones! Samsung is just plain dumb in my eyes buy iphone is also very big! Especially with business people!

Posted via CB10

Lionel Schotter

In South Africa BB10 is not well received. BlackBerry OS 7 devices are very popular and account for the market share. The primary reason for poor uptake is the fact that BlackBerry decided to kill off the number one reason people in South Africa and all developing nations ,that probably account for 90% of BlackBerry customers, go with BB, BIS. The BlackBerry OS 7 devices still support BIS and hence the strong uptake there. Moreover, the BB10 device price plans and service provider contracts are aimed at the upper middle-class and up market. This market, when given the choice between Android, WP8, Apple and BlackBerry, and having to pay for all their data regardless do not chose BlackBerry. BES 10 doesn't help that it doesn't support the legacy devices, forcing IT shops to support two instances (even if you can have limited central admin through one console) . The advances in Active sync and the fact that BB10 uses it anyway means any decent smartphone will provide the necessary functions and relative security. BlackBerry is fighting a losing battle (this comes from a staunch BlackBerry user - posting from my Z10). They abandoned their number one market (the developing nations) with their stance on BIS in BB10.

Posted via CB10

fscottb

Very accurately stated Lionel.

Posted via CB10

3Dee

A really well written and insightful response, thanks.

MichealBerry

Who keeps making this stuff up?

Motorhead777

No one hated swiping on webos. Actually att survey showed webos phones OS was the most lived OS beating apple and android!

Posted via CB10

CJH_

Sounds like it's BlackBerry Legacy devices that are outselling Samsung as most Samsung phones are too expensive for the average South African.

Geeks United C00122408

Playbook007

And now we know why BlackBerry chose to continue to support BIS and BBOS along with producing a new BBOS device on top of he new BB10 devices. BES10 may not support BBOS devices, but BES10 is for companies that allow BYOD. BES is for companies that wish to maintain a homogeneous phone system that has great data compression and minimizes Internet browsing, social media etc.

Trolls should be forced to use BB10!

Bacon Munchers

Perhaps it is time to launch the 'C' series for these countries (use Z10 circuit boards from write-down), to grab some of that Nokia 'dumb phone' market.

Don't forget that Samsung makes plenty of these dumb phones too. Perhaps this should be factored in???

W Hoa

"Nokia hold a 44% market share - down by 50% from last year though."

Should be down FROM 50%

paulmike83

Swiping gestures difficult? Are you kidding me? Hahaha. My sister who is the dumbest person I know when it comes to anything technical adopted the swiping with ease in half hour. You have to be a complete moron if you can't use the swiping gestures. Hahahaha. WOW. And Way to go BlackBerry. This is a start.

Loving 10.2

Nogol

Agree with all the other south Africans so far, most BlackBerry devices are legacy devices and main reason will be because of BIS,data is outrageously expensive here. I only know 1 other person with a bb10 phone but most people that try my phone are impressed but all are miss informed that blackberry is bankrupt and closing doors. Iphone is also hugely popular here. Nokia not so sure about, most people I know with Nokia are older symbian phones. This is all just observations not written in stone. BlackBerry needs much more media presence here or people won't migrate to bb10 ever. Hope the z30 lands here soon.

Posted via CB10

ablefunzo

Over there, usefulness is what counts. There is no time to play games and all the easy life stuff of the West. Whatever they spend money on must be worth it. The market will still for some time be cheap dumb phones until smartphones prices can compare with them. Good thinking BlackBerry.

Posted via CB10

fanisk

Good news!

Sent from my Z 30

TonyHove

The main pull or competitive advantage that BlackBerry has here in South Africa is the BIS which is means there are still a large number of legacy users. Given the choice between one of those cheap Samsung phones or a symbian Nokia device or a blackberry 7 device (especially the curve lineup ), BlackBerry will win everytime. The problem still lies in the upper tear where S4 and iPhone continue to trump the BlackBerry 10 devices.

Posted via CB10

kpbutton

Any good news is good news. If people get off their soap boxes for a few mins and enjoy the news, if even for a 5 mins, then the negative sentiment towards BB will slowly (actually very slowly) erode away.

Keep building the user base.

kbfynn

Z30 is available in RSA, vodacom and cell c

Posted via CB10

Nharzhool

yep...
Vodacom:
Z30 - R7769
S4 LTE - R8149
Iphone 5S - R15099

Z30 is still cheaper as a new device! WIN!

Michvg12

Hi from S.A. , I agree with the marketing (or lack there of) comments. I work in a cellular franchise store and I cannot speak for other stores, but in ours the nokia's we move are mostly symbian, BlackBerry 10's are not doing as well as the S4's and S4 mini but the legacy devices like 9720 and so on are doing very well. That is most likely because of the ridiculous data rates we are still paying here.

In regards to second hand devices there are A LOT of blackberries running around! I think if the public (not just in S.A) where properly educated on how great the BB10 OS is and what it can do for them BlackBerry will come back with a vengence especially with what I'm experiencing with the 10.2.1.1055 leak.

Posted via CB10

TheCCZA

Derek Watts of Carte Blanche uses a BlackBerry Z10.

George Gill

I'm known in my circles as the BlackBerry guy, and truth is most people using BlackBerry s are using the legacy devices. The reason is because of the BIS and most people have no idea that the BB10 is a completely different OS and because of the lack of proper marketing they don't know that. What i find it funny is the ones that ditch the legacy device end up with iPhone or Android, both of which use data plans just like BlackBerry 10 , so it makes no sense when debating this with them on the choice and then the negative perception of what has been going on with BlackBerry then kicks in. Personally I've been influencial in people buying BB10 because i showcase the awesome experience of my Z10 whenever i get the chance, this has resulted in people asking about it and then they realize what an awesome device it is. So far 11 people i personally have regular contact with use BB10 with an even split between the Z10 and Q10 and one uses a Q5. BlackBerry stores would do amazing in South Africa and would help raise awareness of the BB10 platform. So far BB10 is not doing too badly every other day seeing a different person with a BB10 device.

BlackBerry Z10

Doolittle2

Seems like a BlackBerry store that sells "certified" used BBOS devices and shows off new devices would do well in SA. The opportunity to see the new ones even if you can't afford one yet may help to maintain loyalty to the brand.

Posted from my Z10

art2gee

Most of the comments so far are spot on. The strength of Blackberry in South Africa is heavily driven by BlackBerry 7 devices and the low-cost BlackBerry Internet Service (BIS). While the growth in BlackBerry market share surprised the media, we (World Wide Worx) have been indicating for a long time that this was happening, from engaging with users and retailers on the one hand, and from ad hoc research we conduct from time to time. A recent survey of students across South Africa, conducted with Student Brands, showed BlackBerry had 57% market share. Those were mostly BB 7 devices, mostly using BIS. The high Nokia market share is a result of its strong presence in the feature phone market, and a strong legacy of early smartphones that we called "office phones" (such as the E72).

The one comment that is completely out of touch with the market is this one: "Mostly, from my experience, people use iphones, which makes me think how legit those statistics really are."

You're welcome to question the stats, as all stats have an element of error or statistical bias. However, to say South Africans mostly use iPhones is an indication of seeing the world through one's own very personal and very limited experience.

Arthur

Nharzhool

haha Maybe he only knows people in Clifton or Llandudno...

parthokarki

i noted how you called nokia symbians the dumb phones , is it because they are not smartphones ?

:D

Happy to hear the market share going up from 18 to 23.

Dannynutdude

In SA I haven't seen ONE W8 phone. All I see is 'dumb' Nokia phones or BlackBerry legacy devices, iPhones, Samsung...and a substantial amount of BB10 devices!!! SA is a strong point for BlackBerry and I hope it grows steadily in the coming years.
Rocking a Z10 till the end!

Posted via CB10

freedomx20a

a win is a win! A win by an inch or a mile doesn't matte. quote from -Live your life like fast n furious Crew member number #38175

tommynap01

who cares. its south africa

Posted via CB10

mikr009876

and you need to grow up. That remark will get you nowhere. I'm from South Africa.

sayf777

Lol, that's the best comment you could think of?

Posted via CB10

R Field

What kind of a dumb comment is that? Market share increase is a good thing no matter where it is. SA is a great country my dads family is from there.

TarstarDrudo

I'm in SA, BlackBerry 10 isnt doing so well as the phone was too expensive when it came out, now it's cheaper ppl will buy it, truth is south Africans respect BlackBerry more than all smartphones, they luv the BIS, the financialy able how ever now rock the samsung S3 or 4, u see more of those more often than iphone n BlackBerry 10, Nokia has lost the war, only cheap phones u will see.

BlackBerry 10 doesn't need marketing here, any tom dick n harry marvels at my Z10 like "wow u got the latest BlackBerry phone"

Posted via CB10

TarstarDrudo

In fact in south Africa if u ain't rocking a BlackBerry u ain't realy having a phone lol, at work I'm the only BlackBerry 10 user, the rest about 6 managers got Samsung S3 or 4, and also 1 iPhone 5 user.

Posted via CB10

user5240

i have a similar setup in my office. We went from mostly Blackberry's to Blackberry's and iPhone's. Not the trend seems to Samsung (and Blackberry :))

stlscott18

Well played. Has Iphone not hit South Africa yet? BlackBerry Strong, all day long!!

Posted via CB10

Nharzhool

Not sure what you're insinuating...the iStores had it on launch day. We have insanely wealthy people here as well.

Though the 5S is almost double the price of the Z30.

GCPHOTO

IPones are here, but are far more expensive than the Samsung Galaxy models. This has caused a lot of people to move towards Android phones where people feel like they are getting a better deal!

Posted via CB10

jonessammy

99% legacy devices for sure

Posted via CB10

stlscott18

According to "Say It," app for BB10, South Africa has about 51 million people. How many activated smartphone users though?

Posted via CB10

Big V 1978

Rocking a Z10 from South Africa.

Please read Arthur's comments as he is at the heart of the Internet telecommunications industry of South Africa.

Blackberry needs more marketing and a lower entry price in South Africa. Data costs is still very high, so that is Why the BIS plans was sellings and getting millions on board in South Africa.

Can't wait to get hear more about the Z50.

Posted via CB10

Nharzhool

Last I checked, the Z10 was R4700 from Vodacom.

Prince Radebe

Its now R3600 at Game stores.

Bsbudd

I think it is good Blackberry gaining some Market share again but I do think this small victory will be short lived. From the same research Company: "It appears to be a mass migration from BBM to WhatsApp,” http://mybroadband.co.za/news/internet/86905-astonishing-whatsapp-wechat...

Samsung is actively advertising in South Africa. People will eventually upgrade their old Blackberry legacy devices and will go for a cheaper phones.

Bold_until_Hybrid_Comes

James your source link just takes you to the home page. I had to find the proper article.

I would like the know how large this market is in actual sales numbers.

mikr009876

50 million active cellular numbers in use, give or take.

mncarp

BlackBerry chugging along nicely in Canada today too on the TSX which is down 80 points but BlackBerry is up 1.06%. Congrats on news out of Africa

Posted via CB10

bradpromac

Your right, and the news didn't put BlackBerry down this time after BlackBerry's recent company changes

Posted via CB10

harshik

More ppl using legacy devices

Posted via CB10

user5240

I like! i am currently using a legacy device; waiting for the weekend to get my z30. it has been a struggle to get my hands one; stock seems to be very scarce here.
And i am sending this article to ever-one in my office who has moved to Samsung.

fscottb

As a loyal ZA Blackberry user, I'm sorry to confirm that what I see is a lot of legacy devices and people who have not yet reached their contract upgrade dates. My office is a BYOD environment. About a year ago, my staff of 18 had 13 Blackberrys. As people have hit their contract upgrades, only three of us have upgraded to OS10 devices. The majority of my remaining staff on BlackBerry have either switched to IOS or Android phones or will do so when they upgrade. Also, in our market, the lack of BIS on the OS10 devices eliminates a large portion of the population from considering an OS10 device when their contract comes up for upgrade. I hope I'm wrong, but I think that if you look at the top of the smartphone food chain in SA, the OS10 devices have lost a lot of ground to Sony, Samsung and Apple compared to where we were on the last generation of pinnacle phones. The OS6 and OS7 devices may retain mainstream popularity so long as BIS is available on them, but I would not take too much solace from the numbers.

Posted via CB10

MiSsY_

Well the people in my office need their email all day long, majority were in BlackBerry a few have recently upgraded to Android and every so often they come to complain about how the email has rendered or that it won't open correctly. The owner of the company, on the other hand, has a Z10 and won't hear about anything else, for her day to day the others aren't good enough.
My point being that I think that you are underestimating how much it's still used for business here

Posted via CB10 from my Z10

newfie1974

We are going to take over.. this is just the start. :-)

waslos

We ll save BlackBerry!

Posted via CB10

MrA187A

I'm From South Africa

To be honest most people have the legacy BBs because of BBM! Everyone I hear that got a blackberry is because most of their friends have BBM so the only way to keep in contact is to get a BlackBerry and setup BBM (before BBM was launched to Android & iOS)

Most legacy users I noticed use the BBM feature and the BIS 90% of the time where as most BB10 users are using the phone to its fullest but the sad thing is that the legacy users that are on contracts that are coming to an end are talking about getting the samsung S4 or Sony Z1 and just load BBM.

Posted via CB10

SparkyBC

Legacy phones. In other words the Wrong direction.

bradpromac

Love the avatar, bubbles lol

Posted via CB10

pat bis

Nice! Hope it gets like that everywere! :D

kennyblack_sd

I donno of SA but am sure in Nigeria most ppl are buying the blackberry10 smart phones. It's the top most selling phones in most retail phone stores in Nigeria. Check www.slotlimited.com checkout the current top selling devices

Posted via CB10 on my white Q5!

adonesc

Samsung sucks donkey balls...everyone knows it, they just come want to admit it! Nerdroid...or Retardroid OS devices...blahhh...

Cartman says: Screw you guys, I'm going home!

movarind

Im from SA and I can tell you not alot of people can afford a smartphone thats why Nokia is good but a lot have smartphones

Posted via CB10

MiSsY_

Nope I would definitely say that the Nokias that are so popular here aren't smartphones. I'm pretty confident saying with certainty the Windows phones are not what's making those numbers.
Older devices is the majority I would say.

BlackBerry on the other hand offers a fantastic BIS package for legacy devices here and BB10 adoption is going well. The Q10 is listed as one of the top sellers on 1 of our top carriers website. And today I picked up a Z30, the sales guy said it was the last they had, they had sold the other units on the day the stock arrived, which was a week ago today, and over the weekend :)

Posted via CB10 from my Z10

Sjekula

Agreed...that "BIS data plan" was a master stroke......wow you got a Z30 in SA already, where? ,how?...I want one :-) ....cant wait anymore :(

Posted via CB10

mamak111

The reasons for legacy devices being more popular here in South Africa is two fold. Firstly BIS makes being connected cheap and secondly BlackBerry lacks advertising that Android device manufacturers are pushing down our throats. Not only is there less advertising by BlackBerry but Android manufacturers such as Sony and Samsung are continually extolling their gimmicky bells and whistles features. From what I can see this is definitely paying dividends for them. I am tech savvy as are my friends and a few have jumped ship to the S4. However I know that they all have gone back to BBM on these devices and are using the Android device was glorified and expensive handheld games consoles. BB10 offers a far superior smartphone experience. Even IOS users are installing BBM in droves. The biggest gripe that users have against BlackBerry is the lack of apps compared to Android and IOS, however after a few months all smartphone users tend to gravitate towards only a few apps who other apps are either deleted or regulated to being squatters on in the memory real estate because they were purchased and nobody wants to loose the money spent. Eventually those who fully utilise the smartphones capabilities gravitate back to the most stable and functional unit. IMHO BlackBerry. Eventually it boils down to the number of users not the advertising/hype footprint. BlackBerry is still strong here in SA and seems to be gaining ground slowly. What BlackBerry really needs is a solid advertising campaign trumpeting the OS's features. That said I have recently seen more and more advertising for BB10.

Posted via CB10

kennyblack_sd

I think news about BlackBerry 10 sales should be done about the Nigeria smart phone market. The bb10 phones have much sales here, much more than SA am sure

Posted via CB10 on my white Q5!

miah10

Calm down this post is not about Nigeria,

Posted via CB10

Bami-D

I Don't trust an Article dat'll give stats on Phone Models without OS Versions. Are they working by Sights&Sounds?

Posted via CB10

THBW

I glad that so many have come to the conclusion that the rise in BB sales is bad news. I could not have said it not better myself.

Sjekula

Yea I live in Durban, South Africa and I'll also admit...most of these BlackBerry users still rock the legacy devices..however they slowly moving on to the BB10 environment....I'll further say the biggest factors contributing toward this is that RSA is a cost sensitive nation...and BlackBerry knows how to relate to that down here...a killing factor are the carriers.....they just sheer and purely greedy!

Posted via CB10

YTDW2000

I almost hate getting excited over these fragmented good news stories but taken as a whole BlackBerry seems to be holding steady and making gains - all good news indeed. Another way to stop the bleeding before it becomes yet another problem is looking into acquiring "Good" before it gets too big.

Nip it in the bud.

Sent from my BlackBerry Z30

blackberryz10w

I believe blackberry
BlackBerry forever

Posted via CB10

valleyag

Good job BlackBerry. Now let's advertise and get the US carriers to support your product. I'm with AT&T and have 9 phones. 6 are Z10. Would love to update my phone to the Z30 and AT&T doesn't offer it.

Posted via CB10

web99

It would be interesting to see what percentage of those BlackBerry devices are on BB10 compared to those on the legacy BBOS platform.

Posted via CB10 from my spectacular Z10

zdn1042

It's nice to see BlackBerry doing good in South Africa.
And...
"It will also be interesting to know how many of the BlackBerry users are rocking BlackBerry 10 as opposed to a legacy device."
I'd also like to know the answer to this.

Charles V

I'm in South Africa. Mostly BBOS devices, but the I see more people rocking a BB10 device on a daily basis, which is great news tbh.

Posted via CB10/Z10

xdoomx

I work for the countries largest fashion retailer in their head office's IT department. There are a lot of BB10 devices in use. Well at least 20% or so.. which I was surprised about. The rest are mostly Apple and Galaxy

Supa_Fly1

Let's confirm this by cross referencing other reputable market research firms then it'll be proud to brag about.

Posted via CB10

Digital-Art-Infirmary

In my humble opinion. I believe most South Africans will agree with me that the common and most popular smart phone in South Africa its a Blackberry legacy device, because of BIS on OS6 and 7.

The durability of legacy devices, its a benchmark.

I'm using Bold 9900 on Cell C network

I don't see any other manufacturers competing with the legacy devices. Data is outrageously expensive here.

I commute doily on public transport to and fro work and 6 out of 10 people I meet are using BB legacy. From school kids, blue collar and white collar professionals are on BB OS and as of my friends have legacy devices its hard to find someone who has BlackBerry 10,

I am using Bold 9900 if it breaks down beyond repair, I'll replace it with another BB 0S7 because of DATA affordability. Even though I would love to own a BB10 device. Its too expensive as compared to legacy devices monthly costs.

We, South Africans love and respect BlackBerry more than any smartphone. Chen should offer us an affordable entry level trade in for BB10. The transition from legacy to BB10 for the average South African, it's too expensive.

GOODNEWS for my fellow South Africans Cell C is offering data new plans for BB10 devices

Digital-Art-Infirmary

Cell C is offering a lucrative package for BB10. So my next phone I guess its goin to be a Z10.

cellc.co.za/pages/services/new-plans

fscottb

From this morning, a story on a local business website relating to these numbers.

http://www.moneyweb.co.za/moneyweb-technology-news/blackberry-still-in-v...

Posted via CB10

Trevorwc

Hi people news from South Africa is where I come from....well I was a Nokia fan MANY moons ago...I tried Samsung...crap..i got my first BlackBerry 9900 Bold....and boy what a difference...I now have Q10...since my switch to BlackBerry I've NEVER looked back....I love the BlackBerry....as far as the “dumb”...phones Iphone Nokia or Samsung is concerned....BlackBerry RULES here...BlackBerry is the best ever....love from Sunny South Africa...may ALL you human beings out there have a Blessed Xmas...and a Great 2014...luv ya all....

Posted via CB10

omekaac

In Nigeria here, many are still rocking the legacy devices, most especially the bold 5 and the torch 2. The reasons :
1. Very poor awareness campaign for BlackBerry os10 devices
2. Poorly motivated sales reps. You need to see Samsung and Tecno sales reps in action!
3. BIS is cheaper in legacy devices. I spend close to 10,000.00 Naira monthly for BB10 data plan to get 3 gb on Etisalat Nigeria for my z10.

Posted via CB10

spencerdl

This is good news...PERIOD

Posted via CB10

WDinkelmann

You folks seem to forget where the majority of the South African population live, and what they earn. Having said that, everyone (majority) is still on the old school Nokia's and tiny Samsung's which can be bought at the Pep store or Checkers for anything between R99-R1000. That's the minimum wage for a single hour worth of work for those living overseas. The average (majority of the population) can only earn enough to buy a phone cash after a full week of work. Hence why Nokia is up there. And also hence why I moved to Australia a few months back.

The Z10 is dirt cheap.I got mine on contract in Feb and my girlfriend got hers last month and she is paying less than half for the same phone on a similar contract. Just give it time.

Posted via CB10

Raden Syahid

Is it really rumors that BlackBerry will take back bbm from ios and android??

Posted via CB10

cwalt2166

How's BB doing in Timbuktu??

playbook_swiper1

*wheeooo* *WHHEEOOOO* GRAMMAR POLICE! Really?

"...clearly this is the kind of news we like to here [sic] at CrackBerry!" Please, oh please edit the article. Ugh. It's hear...

BlackBerrybeliver

I live here in SA and I guarantee you that most of the Nokias are dumb bricks!!!

Posted via CB10

Prince Radebe

Nokia 100 all over the place lol

Matthew Rinaldi

Oh so that's what I did wrong. I bought stock in BBRY here in the states. I should have bought stock in a country where people want these things.

Posted via CB10

Digital-Art-Infirmary

Here in South Africa BB legacy is undisputed period.

Prince Radebe

Proudly South African Here:
Nokia sells dozens of symbian phones in SA, the smartphone market is still owned by BlackBerry and here's why.

- BIS is still the key in South Africa, data prices are still way to high for the average person to afford to by Samsung and Apple products.

Killjoyhere

Come on rest of the world.

Posted via CB10

Caso Dlamini

So far so good BlackBerry is slowly but surely getting their in S A
I have seen a lot of people using the new bb10

Nova

Posted via CB10

simtha17

I would say on the smart phone side, more people are using BlackBerry legacy devices compared to others. Z/Q10 users are not as common as legacy device holders. Why? The BlackBerry 10 device is way too expensive for am ordinary consumer in my country. I wish it was also on something like BIS. I love my Z10 to bits though! Bring the price down on the z10 and it will be the smart phone if choice in South Africa, again.

Posted via CB10

mxoz

I'm In SA and using the Z10....ive seen quite a few...but with the iPhone 4s prices being dropped by almost 70% it's a tough choice for most people.

Posted via CB10

Digital-Art-Infirmary

Here in South Africa BB legacy is undisputed period.

Tzeed

I bought a Z10 about a month ago. I was waiting for the GS5 but the price drop changed my mind. I have no regrets at all. I've upgraded to the OS 10.2.1.1055, it is amazing and exciting! The ability to run android apps on my phone has gotten a few people's opinions changing about the Z10.

capitanobb

The heart of BB in SA is the 8520,9300,9320.(Majority of devices are thus legacy).The lower end of LSM scale is what drives it's popularity. For these folks, BBM was the Rolls Royce of IM - They were the faithful MXIT thousands that converted. Schools are awash with 8520's.This is a IM driven market. A BB was/is a status symbol in the townships. - I don't know where the SA "Fundis" do their market research, but I make my living wholesaling cellular airtime (40 mln pm) in the townships for the past 7 years.It applies more so on the "Cape Flats". Samsung is definitely the closest contender (S3,S4,minis etc) but this is a prepaid market. BB SA should punt the 9220 harder - it's a viable replacement to the 8520 - and should preferable drop BIS requirement for BBM - assuming OS7 could accomodate it. (A 2 rand prepaid voucher is primarily used to purchase data for MXIT/WhatsAPP) and we have noticed a marked surge in demand for this miniscule amount. The BB wannabes purchase anything that looks similar (ie similar form factor - large screen + qwerty keyboard) under 1k . I believe BB still has a great future in south africa with or without BIS but hardware pricing is the stumbling block. Also, the tight integration that a BB offers (IM-Email-attachments-bluetooth) and the killer productivity apps (dropbox,calendar sync'ng, evernote) offers government departments and small to medium enterprises the perfect all-in-one productivity/communication device and it's adoption should be mandatory - BYOD is a total mess in the absence of mobile savvy IT department - and by Savvy and I don't mean an IT administrator that knows how to dismantle his iphone.