BlackBerry Love (kinda NSFW)

By Kevin Michaluk on 19 Sep 2012 06:12 pm EDT
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Some people love their BlackBerry... and well, some people really LOVE their BlackBerry. Case in point, check out the video above. :)

Thx to bbpandy for finding this one on youtube. And no, it's not an official RIM video. Although, if it was... I don't think any of the CrackBerry team would complain. 

Reader comments

BlackBerry Love (kinda NSFW)

52 Comments

Ya... But its not an official RIM commercial so I think that RIM should take legal action....

(Obviously Trolling :p )

This is the kind of marketing RIM needs to focus on. In fact, this exact commercial would work just fine.

In the past, their ads have always come off as kinda forced and bland. Is it any wonder the media and many consumers see the product the same way?

This was just a marketing test by RIM...nothing to see here
...Waiting for the respsonce.
Good, bad or ugly...

It caught my attention and that's what they need to do. It's not against my religious beliefs to use sexual innuendos to sell so I liked it. I think this was created for the European market who are not uptight about these things as we North Americans.

Don't know of any religion that would condone a video like this....but morality aside, this video might make a 13 year old chuckle.

I can name one but I'm not going there :)

Regardless, I was making a point. Apparently there are some uptight folks around here that didn't appreciate it

First, the person behind this add has more creativity and artistic flare than any other add created by RIM to date. And quite frankly, could replace the entire advertising team at RIM. Bloody brilliant!

Second, I would love to see this receive airplay in Canada and the US; but yes, I definitely could see religious types/conservative types complain loudly about it. Would love to see what Stephen Harper, Canada's oh so conservative prime minister, say about this one. LOL

Reform party LOL

I am a middle aged man and very successful in my career but to some in this thread I am a ”kid" for voicing my approval. Loosen up there pal :)

This ad is moving and would get people talking. It could momentarily feature a BB10 device in the revised version ;)

RIM should spend more money releasing things on time, and development, rather than stupid, sleazy commercials. That was, by far, the most awful Blackberry commercial/promo I have ever seen!
It's obvious from the comments, who the young ones are and who the adults are.
RIM needs to stop focusing on social network BS, and get back to Business! Sex sells, but it's sure as hell not selling Blackberrys!

It's Fan Video. RIM / BlackBerry had nothing to do with it's creation.

If you read Kevin's post he even says so.

its sad to see cb and bb going the route of sex to sell. used to be functionality for business purposes now they are selling out to try and stay current.

one of the top apps for bb playbook is "sexy pics" which is quite sad.

cb features some porno star new article earlier. glad i dont see it anymore but its sad to see this is where we are headed.

As already stated, this was a fan made video. CB and RIM had nothing to do with it, we just passed it along.

CB and RIM don't buy all the apps, consumers do. So again, that app being one of the tops has nothing to do with either of us, look to your fellow users. 

Last, Winter Ave Zoli isn't a porn star. She's an actress. Yes, she did a photo shoot for PlayBoy, but that doesn't make her a porn star. http://www.imdb.com/name/nm0880181/

You and those who agree with you should really pause before commenting on posts. Ensure you get ALL the facts first; otherwise you prove yourself to be a knee-jerk reaction jerk.

Hey everyone, I'm the guy that shot this commercial. As stated by Kevin, this is in no way endorsed by RIM.

I did this as a longtime fan of BlackBerry and wanted to create a little interest in the brand beyond the usual doom and gloom. I understand those who are against this type of "advertising' but I think, right now, this is exactly what they need.

Everyone within the community knows how fantastic and efficient BlackBerry devices are. And if we are honest with ourselves we are currently the only consumers who pay attention to our brand. So RIM only advertising the specs and functionality of their devices to us is a waste of advertising investment. We already know, that's why we are sticking with them.

My aim was to simply draw attention. Let everyone else know that we're alive and kicking. Has the innuendo thing been done before? Yes, but not by RIM. Sexy ads sell. Is that the only theme that RIM needs to pursue? No, but as a start, it doesn't hurt.

I have a lot of ideas for more BlackBerry ads so if you like it, please share. It's encouraging to continue when the efforts made are appreciated. As a fan, I want to see my brand succeed.

Thanks.

As an avid RIM supporter and extreme BlackBerry fan, I think that ad was fantastic! I would love to see more ads like that to get the attention of the Android and iOS users. Thanks for helping to make BlackBerry cool again. Much appreciated.

I think you are completely correct. Preaching to the choir is not a good investment. Whether you approve of this type of advertising or not, it DOES draw you attention. People think BlackBerry is dead, because they hear people tell them so and they have no evidence to the contrary. First get their attention. Second show them what a BlackBerry can do.

Damn! Kane, send your commercials to RIM and alec saunders, maybe he'll consider them, balanced and all, that is a brilliant idea.

great suggestion. This is what rim needs. shocking stuff. so people can talk more about this brand

Won't fly. Too over sexed for the main stream and says nothing about the product.

Sexy commercials will not work right now.

Carls Jrs tried this when they purchased Hardees a while back and it was a BIG flop.

You risk insulting people.

I do have to say that I admire her love for a phone though.

Tim