Indonesia remains a huge market for BBM – 58 million users – and to help continue that growth, BlackBerry recently launched a new daily content BBM Channel for customers in Indonesia named BBM LIFE. As highlighted in a blog post on Inside BlackBerry from Senior Vice President - Emerging Solutions at BlackBerry, Matthew Talbot, BBM LIFE is their latest initiative to establish a commercial ecosystem around chat in Indonesia.

New BBM LIFE Channel Delivers Daily News Content to Indonesians

We're working to make BBM your social hub. That's why we recently launched the new channel BBM LIFE – a new daily content channel for our customers in Indonesia.

Messaging apps such as BBM are becoming the primary way we stay connected to the people in our lives – work colleagues, friends, and family. And increasingly services, shopping and other kinds of commerce are shifting to messaging as well.

We're establishing a commercial ecosystem around chat in Indonesia, adding a host of services to BBM, the country's most popular messaging app. BBM LIFE is the latest in the lineup.

BBM LIFE: Quality Content Delivered Daily

Checking the news is one of the first things people do in the morning – on the way to work, over breakfast, maybe even before they get out of bed (I'm not admitting anything.) We don't have to pick up the morning paper or wait for the evening news anymore. Our mobiles connect us from wherever we are to whatever we want to know. But right now, you might be going to several different sources to get all the news you want. We're partnering with the biggest bloggers and content providers in Indonesia to bring you great information about travel, food, and gaming, as well as entertainment, humor and news.

Current partners:

  • MBDC Media and its properties, including entertainment and humor site Malesbanget.com
  • VIVAnews, one of Indonesia's biggest news sites
  • Hipwee, social news site covering entertainment, relationships, travel and inspirational articles

Coming soon:

  • Qraved mobile food ordering app that includes culinary news, dining guides and restaurant reviews and information

As Talbot notes, that ecosystem now includes shopping channels from large retailers like Qoo10 and Zalora as well as BBM Pay, which allows people to pay for goods and services online and in stores via credit cards or bank transfers. Plus, the BBM Shop, which offers airtime top-up, apps, games, stickers and streaming music. Checking in on the BBM LIFE channel, there's already nearly 315,000 subscribers at the time of posting and counting. If you're interested in checking it out for yourself, you can subscribe to the BBM LIFE Channel today at C0022442C.