BlackBerry to launch peer-to-peer money transfer service in Indonesia called BBM Money
on 4 Dec 2012 08:00 am EST
BlackBerry Messenger has and continues to play a key role for RIM when it comes to the consumer market. Over the years, RIM has added additional offerings to BBM to keep it fresh and now according to the BBC and Hastings Singh, the managing director of RIM's South Asia operations in Indonesia, they'll be launching a new service called BBM Money that will allow peer-to-peer transfer of funds to someone else also using a BlackBerry.
"Indonesia is very important for RIM, It's a huge market for us - and it is a market that has grown significantly over the last few years. But we definitely can't be complacent. So we are offering a new innovation - BBM Money which will be launched in Indonesia - first in the world - shortly. It is a peer-to-peer transfer service that anyone with a Blackberry phone can use to transfer funds to someone else with a Blackberry phone."
Given the fact that BlackBerry maintains over 50% marketshare in Indonesia, it certainly won't be difficult to find someone to transfer funds with. Upon transfer, the funds can then be withdrawn ATM's and at financial institutions which, also highlights RIM's security reliability. Not a whole lot else is known about the service right now but we're sure to hear more about it in the near future and hopefully, expansion of the service outside of Indonesia.