BlackBerry Z3

Grab yourself a bargain BlackBerry in Saudi Arabia

SIM Free?

Are more people going down the SIM free route?

BlackBerry and the UAE government

BlackBerry UAE partners up to assist the Government

International News

Digit names BlackBerry 10 ‘The World’s Best Mobile OS’

Android not such a good deal

Nigerians want their BlackBerry back

BlackBerry Media

The MERCEDES AMG PETRONAS Formula One Team are still making the most o

CrackBerry Polls

CrackBerry Asks: Would you want a dual SIM BlackBerry?

BlackBerry Games

Quick reminder - Just a few days left to grab NeverMaze for free

BlackBerry Media

The International Organization for Migration in Colombia jump on the BES10 bandwagon

BlackBerry Media

BlackBerry and BES10 within the UK's National Health Service

BlackBerry Media

The top UK law firms are choosing BlackBerry 10 for its security features

BlackBerry Apps

Making a return - CrackBerry app bargains of the week

BlackBerry Apps

Going to the Glastonbury festival? Get the official Android app on your BlackBerry 10 smartphone

Now ready for developers

BlackBerry 10.3 SDK goes Gold

News & Rumors

BlackBerry 10 OS adoption rate by the numbers

BlackBerry Games

It's Wimbledon time. We check out the best tennis games for BlackBerry 10

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One small improvement I'd like to see to the BlackBerry alarm clock


Should BlackBerry and Amazon be working together on more?

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Amazon bringing their Appstore to BlackBerry 10

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Test your racing skills as Colin McRae Rally launches for BlackBerry 10

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BlackBerry Keep Moving Projects - Neil Gaiman episode 1

By Adam Zeis on 4 Feb 2013 12:10 pm EST

Neil Gaiman's first episode for the BlackBerry Keep Moving Projects has hit the air. The Keep Moving Projects are documenting Alicia Keys, Robert Rodriguez and Neil Gaiman as they each take on their own special projects using BlackBerry 10 with help from fans across the globe.

Alicia Keys, Robert Rodriguez and Neil Gaiman are each about to embark on their own unique, groundbreaking project with BlackBerry and want to collaborate with you.

They want you to inspire them, engage with them and impress them with your ideas. Watch the intro film to find out all you need to know.

It's a pretty cool feature from BlackBerry and we're definitely looking forward to seeing how it all pans out. There should be some great videos to come from the series, so keep an eye out for more. You can check out Neil's first entry above and keep reading for more on the project.



Nice, been looking forward to these


While interesting and "cool"... not sure I'd spend millions of marketing dollars on this??


Very nice!

Before we start getting comments from the peanut gallery, I'll point out that these two videos are not commercials that will air on TV.


Very nice, thought provoking and engaging. 2 thumbs up


The chosen people are cool. If the ads themselves end up showing things that need to "get done" and how BB10 makes it easy for them to "do", it'll be golden.


this is the key comment. BB10 must differentiated , BBHUB , BBremember , BBM etc


Seems kind of similar to the "In the Right Hands" concept that was mentioned on Crackberry before. I didn't think a single day would be enough to do something spectacular so this gives them more time to do their thing. I don't know if it will be enough to sway users away from iOS or Android, but it should at least help get the Blackberry name out there in a more positive light.


I think it's still absolutely terrific that they got Neil Gaiman for this!!!!


i hope these are not for air on TV.

someone above commented that they're not for TV, so i hope that's correct, because there do not appeal to the masses and barely shows a glimpse of the phone.

if these ads are for special interest groups, then they're great!


+10. No sure why, but almost makes me want to weep, very odd, touching.


Way to go Blackberry! Can't wait till tomorrow to pickup my Z10. By the way has someone started a thread on celebrity reactions to BB Z10? I've seen Erin Burnett and Steven Fry heartily endorse this phone...see below for the link on Steven Fry's piece on the Z10.,stephen-fry-on-blackberrys-z10.aspx


ok the only part if this that i enjoy is the fact that they're backing the author of Coraline. i love that book!

Mr Gill

Very cool. These are the kinds of commercials that give me chills when I watch them.


I hate when companies waste their time and money on this stuff... It is completely useless. The only people that would watch this would be the writer's die-hard fans (small amount of people), or super BB fans that are going to buy the phone anyways. Need to focus all advertising to business-oriented newspapers, social media, and traditional media (tv, billboards etc.) and SHOW OFF THE FEATURES. This is just how they advertised before BB10 and how did that work out for them? Take a page out of Apple's book already geez




It's about depth. if BB could be endorsed by these elites in every different fields with all these quality ads. it'll meke more people to rethink this brand. i want BB to be like apple, not samsung. that's just my opinion.


It's about depth. if BB could be endorsed by these elites in every different fields with all these quality ads. it'll make more people to rethink this brand. i want BB to be like apple, not samsung. that's just my opinion.


besides this not even just a ad it's more like a co-op project with Neil instead of making some celebrities showing products, which is more in line with the image of an author and less purse proud.


These videos should air on TV, especially in the US. They are really intriguing, they really change the perception and image of BlackBerry for the good, they have emotion that makes the viewer very curious and the videos are a unique and different way of marketing a brand and product. The videos are very different than apple or samsung commercials. Maybe it's just me but these videos look really cool. Also, not only am I intrigued about the Z10, I am intrigued about the author and his work. This is marketing gold, it strikes a different tone than all the other noise.The style and production of these videos are amazing. I could see commercials like these definitely before specific shows or before specific movies in a movie theater.

Majestic Lion

what the fiddlesticks did I just watch?


Neil Gaiman is an amazing guy.
If you haven't heard his university address you are really missing something great.

I hope leaving a link to it is ok. Definitely worth the time.


Original, Odd and Inspiring. This is exactly the way to go.
Finally, something different than the same old marketing gimmicks .
Air this just the way it is, perfect in every way.


I think the way that Blackberry is aiming their marketing is spot on. They are hitting a lot of different of demographics - formula 1, music fans, readers, writers, etc - while still being committed to the business side of things.

To the people who keep saying 'Show off the features!', you aren't getting it. Blackberry has to rekindle an interest in their brand. By teasing the features, and using what someone referred to as a 'quiet confidence' in reference to the Super Bowl ad - Blackberry is achieving their goal. In less than a year we have been able to see people's perception's of Blackberry begin to change. I believe these commercials and mediums will help with this.

A lot of the features are too subtle to show in a short commercial. It's better to get people to a point where they want to learn more. There are tons of demo videos out there to show the features.


Agreed, for me if they really put that many efforts in "show off the features" kind of ads, it will be just as same as screaming " Look! I can do this and that too just like the others! please! watch me! give me a chance!"


Sweet videos. Youtube finally didn't muck up today. :)