BlackBerry Keep Moving Projects - Alicia Keys episode 2

Alicia Keys is starting out on her Set The World On Fire Tour and has posted up the next episode in her Keep Moving Project.

By Michelle Haag on 14 Mar 2013 08:54 pm EDT

Alicia Keys has released an intimate behind-the-scenes video for her Set The World On Fire Tour, which recently launched to rave reviews.  The video features a special behind-the-scenes look at Alicia as she prepares for her tour and shares her thoughts about looking forward to connecting with fans on the road.

As a special thank you for coming out to the shows, Alicia is inviting fans to provide personal pictures of themselves through the BlackBerry Keep Moving Hub, which is then used to make a new music video for Keys’ song “Illuminate Me” in each city the show visits. Through the BlackBerry Keep Moving Project, each stop on the tour will have its own unique video featuring people who make that city’s show great. We saw the first of these videos already, the subject of which was Los Angeles, CA.

Ticket information for the tour can be found at


  • Fri-Mar-15, Las Vegas, NV, Mandalay Bay Events Center
  • Sun-Mar-17, Dallas, TX, Verizon Theatre at Grand Prairie
  • Mon-Mar-18, Houston, TX, Toyota Center
  • Wed-Mar-20, Austin, TX, Cedar Park Center
  • Thu-Mar-21, New Orleans, LA, New Orleans Arena
  • Sat-Mar-23, Miami, FL, American Airlines Arena
  • Sun-Mar-24, Tampa, FL, Tampa Bay Times Forum
  • Wed-Mar-27, Cherokee, NC, Harrah's Cherokee
  • Fri-Mar-29, Atlanta, GA, Philips Arena
  • Sat-Mar-30, Greensboro, NC, Greensboro Coliseum
  • Tue-Apr-02, Toronto, ON, Air Canada Centre
  • Wed-Apr-03, Montreal, QC, Bell Centre
  • Fri-Apr-05, Brooklyn, NY, Barclays Center
  • Sat-Apr-06, Mashantucket, CT, MGM Grand at Foxwoods Resort Casino
  • Mon-Apr-08, Newark, NJ, Prudential Center
  • Wed-Apr-10, Boston, MA, Agganis Arena
  • Thu-Apr-11, New York, NY, Madison Square Garden
  • Sat-Apr-13, Atlantic City, NJ, Revel Casino-Ovation Hall
  • Sun-Apr-14, Washington DC, Verizon Center
  • Wed-Apr-17, Detroit, MI, Joe Louis Arena
  • Thu-Apr-18, Chicago, IL, United Center
Michelle Haag Michelle Haag "@_Miche11e_ and C0001B3B5" 1214 (articles) 1695 (forum posts)

Reader comments

BlackBerry Keep Moving Projects - Alicia Keys episode 2


Much better! I liked this episode a lot more than the first one, and they tied her Z10 use (viewing people's pictures) to her "Keep Moving" project. That's a crazy tour schedule though, no rest between a few shows!

Excellent! I'm "very" touched. :) It feels genuine, and like it's really coming from a deep place.
A place I like to call home.
And the way I feel about my Z10.
I love my Z10.

I have to share this
I was unable to see Samsung galaxy S4 event live
So I checked S4 global site and for sometime I was sured of buying it but I couldn't understand being a Serious Android os hater why I even thought for Second of buying it and ditching Z10. then Icame on CRACKBERRY saw this video and I couldn't keep my heart from saying this

Big waste of BB's marketing money. Wish it was used more wisely. This campaign is more like promotion for Mrs. Keys than BB10. I am a big fan of the Z10 and Q10 but certainly not of BB's marketing plan. Use the KIS principal (Keep It Short Simple) Show TV ads, show online ads and newspaper ads in a country like India. Show how better the BB10 OS is VS the rest.

I think this type of marketing is good for the brand because it is a celebrity endorsement but it is not cheesy and gets people involved with the brand and marketing campaign making it recognizable. As well if you were in Canada you would know how much marketing is going into the Z10. You literally can not watch a show for 15 minutes without a Z10(30 sec) advertisement on various channels and I have seen ads for the phone in a lot of different newspapers and magazines here too and online I have seen it everywhere(youtube, crackberry) and this is even when I am not on my computer so I can be sure that google is not just tailoring the ad choice to my searches(mainly BB sites).

I agree and feel nice about the fact that they have focused marketing efforts in Canada, UK and now probably the US. But I being from India know for sure they have hardly spent any Marketing $s wisely. India is a very important market and market where people have a lot of cash (unofficial money) to spend on such gadgets. So no doubt Samsung and NOW Apple (whose attitude was not favorable towards India) is now focusing on ads in India. In India the best ads are done on newspaper, magazines and Televisions as the internet penetration is still not that big as in western countries. But I see none. Trust me its not a great idea to not focus on these emerging markets like India, Indonesia, South Africa, Middle East where Blackberry is so popular and a trusted brand VS in US and Europe. Blackberry shall always be very popular in Canada.

Alright man. It's just one part of their massive marketing campaign. I like these little episodes, they are different .

Posted via CB10

I don't know....I like everything about Alicia in these but not seeing why she chose BlackBerry, I know why but for someone who doesn't?????

I'm a big fan of this type of marketing. It gets the audience to invest in the ideas and concepts. it makes you think. Its cool.