BlackBerry Keep Moving ad spot debuts!
Following up on BlackBerry's Super Bowl Commercial, here is the first look at BlackBerry's Keep Moving ad spot. BlackBerry's Chief Marketing Officer Frank Boulben gave us the heads-up yesterday that the Keep Moving campaigns would make their debut today. BlackBerry has also made this first commercial spot available on their youtube channel, in both the full 60s and shorter 20s cuts.
Compared to the Super Bowl commercial, the Keep Moving ad campaign will put more of a focus on the key features of BlackBerry 10 and the BlackBerry Z10, illustrating Flow as you use different features of the devices to move seamlessly from one facet of life to another. This is a global campaign spanning all forms off media - tv, print, online, billboards - and will initially start in Canada, head to Europe and expand from there.
Check it out above, and let us know what you think in the comments!