BlackBerry introduces the BlackBerry Z10 Smartphone in India

BlackBerry introduces the BlackBerry Z10 Smartphone in India
By Bla1ze on 25 Feb 2013 05:57 am EST
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As we noted earlier, the celebrations are ongoing for the launch of BlackBerry Z10 in India. If you can't check out the webcast, BlackBerry has now issued a press release outlining the details of the launch. If you're just looking for the region specific highlights, we've got those:

  • More than 9,000 apps from Indian developers across a variety of categories will be available including: PVR, HDFC, Tap Cricket, Gold’s Gym, Hungama, Map My India, Zomato, Jet Airways, Myplex, Juno for Tally, Ride smart, Track my car, Measure treasure, Blood Bank for BlackBerry, and My native language. 
  • Support for content in 8 Indian languages – Telugu, Tamil, Kannada, Malayalam, Devanagiri (Hindi), Gurmukhi(Punjabi), Gujarati, and Bengali – as well as support for third-party solutions for Indian language input.
  • The BlackBerry World storefront is now open for music purchases and offers one of the most robust catalogues offered today.
  • The BlackBerry Z10 will be available in over 2000 retail outlets across 50 cities in India and will support carriers respective 3G or HSPA+ networks, including connectivity support for global roaming. The BlackBerry Z10 smartphones will also come in White and Black with retail pricing starting at Rs 43,490 ($800)

If you prefer to read through the full press release, you can jump below where we've laid it all out for your viewing pleasure.

BlackBerry Introduces the BlackBerry Z10 Smartphone in India

BlackBerry® (NASDAQ: BBRY; TSX: BB) today introduced the new BlackBerry® Z10 smartphone powered by BlackBerry® 10 in India. The BlackBerry Z10 is the first BlackBerry smartphone to launch with the re-designed, re-engineered, and re-invented BlackBerry 10 platform, which offers customers a faster, smarter and smoother experience than any other BlackBerry smartphone they have used before.

“Without a doubt the BlackBerry Z10 is among the most important and much awaited BlackBerry launches in the history of the Indian smartphone industry, and we are thrilled to launch the new BlackBerry Z10 smartphone with our carrier and retail partners across India. With BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry to create a new and unique mobile computing experience, and we are uniquely positioned to change the way in which our customers view mobile technology. With BlackBerry 10, every feature, every gesture, and every detail is designed to keep you moving,” said Mr. Sunil Dutt, Managing Director for India at BlackBerry.

Highlights of BlackBerry 10

BlackBerry 10 is a robust and reliable platform that is smooth and responsive. It has a modern design and a gesture-based interface that is highly discoverable. It is designed to support, learn, and adapt to the way you work and share with features like:

  • The ever present BlackBerry® Hub, which is a single place to manage all your conversations whether personal or work email, BBM™ messages, social media updates or notifications, and the ability to “peek” into the BlackBerry Hub from anywhere, so you’re always only one swipe away from what matters to you.
  • BlackBerry®Flow, where the BlackBerry 10 experience excels by enabling features and apps to flow seamlessly together, helping you complete the task at hand effortlessly and efficiently. For example, you can tap on an attendee listed for a meeting to see their latest tweet or LinkedIn profile. Or tap the thumbnail of a picture you just took to launch the Picture editor and quickly apply a transformation or filter, then instantly share it with your contacts.
  • A keyboard that understands and adapts to you, that learns what words you use and how you use them, then offers them up to you so you can type faster and more accurately.
  • BBM (BlackBerry® Messenger), which allows you to share things with the people that matter to you in an instant. BBM in BlackBerry 10 includes voice calling and video chat, and introduces the ability to share your screen with another BlackBerry 10 contact.
  • BlackBerry® Balance™ technology, which elegantly separates and secures work applications and data from personal content on BlackBerry devices.
  • TimeShift, an astonishing camera feature that lets you capture a group shot where everyone is smiling with their eyes wide open.
  • StoryMaker, which lets you bring a collection of photos and videos together, along with music and effects, to produce an HD movie that you can instantly share.
  • The new BlackBerry 10 browser, which sets the industry benchmark for HTML5 support on smartphones, is incredibly fast. Scrolling or zooming is fluid and responsive. The browser includes many advanced features,supports multiple tabs, lets you browse sites privately, includes a reader mode, and integrates with the platform for easily sharing content.
  • BlackBerry®Remember, which combines memos, tasks and much more into a single experience. It helps you organize and manage information you have on your smartphone around projects or ideas, letting you collect content such as websites, emails, photos, documents, and other files, and then like a To-Do list, lets you create tasks, assign due dates, and track your progress.If your BlackBerry 10 smartphone is set up with a work account, your Microsoft® Outlook® Tasks will automatically be wirelessly synced with BlackBerry Remember. If you have configured an Evernote account with your smartphone, BlackBerry Remember will sync Evernote workbooks as well.
  • BlackBerry® Safeguard technology that helps protect what is important to you, and the business you work for.
  • Built-in support for Microsoft Exchange ActiveSync® so your BlackBerry Z10 smartphone can be simply connected and managed as other ActiveSync devices in a company, or enabled with BlackBerry® Enterprise Service 10 to gain secure access to work email, “behind the firewall” applications and data, and benefit from other security and enterprise mobility management features.
  • The BlackBerry® World™ storefront, which includes over 70,000 BlackBerry 10 apps and one of the most robust music catalogs in mobile today. In addition, Facebook, Twitter, LinkedIn and Foursquare apps for BlackBerry 10 are preinstalled, and BlackBerry 10 customers will have access to leading applications from across the globe. Leading application providers including Disney, Cisco, Foursquare, Skype and Rovio have committed to the platform, and more than 9,000 apps from Indian developers across a variety of categories will be available including: PVR, HDFC, Tap Cricket, Gold’s Gym, Hungama, Map My India, Zomato, Jet Airways, Myplex, Juno for Tally, Ride smart, Track my car, Measure treasure, Blood Bank for BlackBerry, and My native language.
  • Support for content in 8 Indian languages – Telugu, Tamil, Kannada, Malayalam, Devanagiri (Hindi), Gurmukhi(Punjabi), Gujarati, and Bengali – as well as support for third-party solutions for Indian language input.

BlackBerry Z10 Smartphone

The new BlackBerry 10 smartphone is elegant and distinctive, and the fastest, most advanced BlackBerry smartphone yet.It features a 1.5 GHz dual core processor with 2GB of RAM, 16GB of internal storage, and an expandable memory card slot that supports up to 64GB of additional storage. It includes the latest enhancements in high density pixel and screen technology to display clear, sharp, and incredibly vivid images. It features a microHDMI out port for presentations, and advanced sensors such NFC (near field communications) to support mobile payments and the exchange of information with a tap of the smartphone, and comes with a removable battery.

Availability

The BlackBerry Z10 will be available in over 2000 retail outlets across 50 cities in India and will support carriers respective 3G or HSPA+ networks, including connectivity support for global roaming. The BlackBerry Z10 smartphones will also come in White and Black. For more information about the new BlackBerry Z10 smartphone powered by BlackBerry 10 please visit http://in.blackberry.com

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Research In Motion Limited (BlackBerry) in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

9 comments

Hrm Edyee Guy

Its good 2 know that the z10 is really moving quick to reach out to lot of people. In nigeria, airtel has also announced avaliablity of the z10 device 2day so I'm gonna grab mine asap.

ddlax22

Veivek looks like he's very tired of doing these events haha

beavertail2

I am so surprise that a lot of people have no idea about luxury goods marketing for status conscious countries in Asia and around the world.
Apple made all the smartphone profit by selling high end phone. Samsung sells more phone across low-end and high-end, and made much less profit. Blackberry is smart to focus Z10 on high-end and let BB7 to fulfill the mid range..
In Asia, you will be surprised. The higher the price, the more the demand!

Would your wife want a Gucci Bag if it weren't expensive?

srinathkv

Rightly said..........! LOL....!

nilay singh

Blackberry congrats u lost asnother customer. 45 K is what u pay for an iphone not a new fangled untested OS in a mediocre hardware

Yasch22

If anyone from India drops in on this comment thread in the next few days, could you please give us some idea of what sales are like in your part of India? Perhaps you could drop in in a BlackBerry store and ask how things are going. An awful lot of people would love to have some idea about what's going on.

Parthiv Shah

Team Crackberry like you guys even I want BB10 to do great all over the world. India is a huge market and I feel BBs attitude towards it does not make sense.. Guys in place like India where z10 is launch I see not even a single newspaper ad or a TV ad. Sony Xperia has done and so has samsung and apple. Does BB think they can sell in India just like that. Also not sure why the MD Sunil Dutt resigned. Brand Blackberry is huge in India and many Indians atleast 1 million can buy a Z10 just like that even if its the most expensive phone out there. Please convey this to the CMO that till date not even a single ad has been seen in newspaper nor TV. How will Indians know its a WOW phone without any TV ads. Instead of wasting money on "Keep Moving" project please spend some wise marketing money for such things.