File this under “it seemed like a good idea at the time.”
For their latest issue, GQ magazine thought it was being 'leading edge' when it decided to interview a celebrity entirely on their BlackBerry via text messaging. Writer Marshall Sella explains the reason for trying this method of interview was because “that's how the kids are communicating these days.”
That phrase right there should have been a tip-off that this idea was not going to go well. The second tip-off should have been the subject – noted BlackBerry user and rehab denizen Lindsay Lohan, or as Sella calls her “an icon of her generation.”
For the “Love, Sex and Madness” special issue of the magazine, GQ conducted the interview with Lohan entirely by text and the results are, predictably, not pretty.
For example, after being asked what she is wearing these days ( sorry “who” she is wearing these days), we get this piece of wit and wisdom from Lohan. “Here now wearing marc jacobs pumps and a kate and kass dress, vintage chanel messenger and topshop tights and peace sign earrings from kaviar and kind,”
Sella then asks if Lohan plays poker online. “Weird! I just e-mailed my friend sara pantera saying I'm going to start playing poker again! I bought two puppies today! Sober impulse buying of companions who will help me stay home etc.” comes the Molly Bloom-like reply.
Sella indicates he likes dogs too but how does the actress and Robert Altman biographer feel about cats? “Cats scare me…I just think of bad luck from black ones like I had in Just My Luck! I need a boyfriend. Geez.”
If this was an ad for texting, BlackBerries or youth today, it fails badly.
When they finally get to the fact that Lohan is an actress and currently working, Lohan signs off with “Gotta think sex scene today.”
"Best message ever," Sella replies. Creepy.
As an experiment, it is a hideous failure. Maybe a better subject might have held out hope for a different result, but then GQ would not have had a reason to run all of those pictures of a scantily clad Lohan. I wonder if there is a WAP version of this article?