BlackBerry India partner up with premier cricket team Mumbai Indians

Mumbai Indians
By James Richardson on 10 Apr 2014 05:08 am EDT
2
loading...
0
loading...
33
loading...

We've become accustomed to seeing BlackBerry branding over the last year with the Mercedes AMG Petronas Formula 1 team (and they are of to a flying start this season), but it looks like over in India BlackBerry are going to be sponsoring a sport the country are far more passionate about - cricket. 

In conjunction with the new relationship, Mumbai Indians have set up their own BBM Channel where fans will be able to not only keep up to date with all the latest news from the team, but also some competitions. Even if you have friends using iOS or Android smartphones they too can get in on the action - just make sure they download BBM

To follow the BBM Channel you can either jump into Channels and search for Mumbai Indians or use the PIN C004BB797.

Another great example of spreading the BlackBerry brand. Let's hope we see more deals like this in the future. 

Press Release

Mumbai, India – BlackBerry Limited (NASDAQ:BBRY; TSX:BB), a world leader in mobile communications, today announced its exclusive partnership with the champions side Mumbai Indian, a leading cricket premier league team April 16, 2014 for the forthcoming IPL season. As a part of the association, Mumbai Indians, one of the most celebrated franchisees of the IPL, launched an exclusive BBM Channel called ‘Mumbai Indians’ to engage and drive deeper connect with their millions fans and followers across the globe. 

Commenting on the occasion, Mumbai Indian spokesperson said, “Mumbai Indians have always derived inspiration from its over 5.5 million fan support, who form the nucleus of our on-and-off field performance. Over the last four years, we have looked for innovative ways to connect and interact with our patrons and this year will be no different. The exclusive ‘Mumbai Indians’ BBM Channel presents an excellent opportunity for our fans to stay closer to their favorite team throughout the season.”     

Mr. Krishnadeep Baruah, Senior Marketing Director for BBM Asia Pacific BlackBerry commented, ‘India is a land where cricket is one of the most widely followed sport. As Indians, we live and breathe cricket, and BlackBerry is thrilled to be the official partner of Mumbai Indians. We are hopeful that via BBM Channel, Mumbai Indian fans across the globe will be able to engage, interact and stay updated with their favorite team and its players.”

Riding on the IPL wave, BlackBerry has announced a number of exciting contests which will provide exclusive experiences to Mumbai Indians BBM channel followers. The contests will allow 11 lucky winners to watch the team practice from their dug out. There will also be contest give-aways such as autographed bats, tee’s and match tickets. BBM channel will allow fans to follow MI updates closely during IPL, experience exclusive content and have access to team members channel posts on given days.

 

43 comments

QuIcKsIlV3r

great to see partnerships like this :)

masterful

Congrats on your first post. Welcome back

 Slicing using my 

aditya8800

Game on

Posted via CB10

Rohit_K

- The good news keeps trickling in. Keep at it BlackBerry

Posted via CB10

FOR RIM

that's really a nice thing

Mayank_V_Labh

Woohoo hopefully I'll get tickets for cheap for MI games when IPL kicks off

Posted via CB10

Koepman

Great move

Since 2010 

AthenaSmith

Great for BlackBerry visibility. Keep it up! :)

Posted via CB10

rickster2611

Get the IPL (Indian Premier League) team stickers on BBM.

NFL next, The English Premier league to follow.

How much is that worth ?

This has to happen .

BlackBerry...Get it done $$$!!!!!!

Posted via CB10

Koepman

And then the NBA or what?
BlackBerry is not Red Bull :D

Since 2010 

Prem WatsApp

NRL / AFL for Australia, and Cricket

"No Q10?" -> "Buy from Chen... "

Shatrugan Joukani

Absolutely true..
BBM should get stickers of teams around the world.. Stickers for all 8 IPL Teams..
Football Leagues as well: EPL, La Lisa etc.

Even TV Shows can be a good idea.. for eg. all different sigils from Game of Thrones.. or probably even Ned Starks Head :p
Or probably something from the upcoming season of 24...!

Posted via CB10

jiminica

The sigila from game of thrones would be da bomb diggety

Posted via CB using my Q10

rhon3g

Great news. I hope all Indians will support BlackBerry. So BlackBerry can survive even some Americans hate BlackBerry.

Posted via CB10

Abrar0z

Nice to hear that :)

Posted via CB10

Grafic111

Loving it BlackBerry ..have been a supporter of Mumbai Indians from the beginning and now an even bigger reason to support. Super Cool!

Posted from my SuperHuman Q10

dion2323

I think this is huge

Posted via CB10

treaker

Not a fan of cricket at all, but good exposure for BlackBerry.

Z10 on Telus

Hussain Karimi

Great news!! Mumbai Indians is my favourite team.

varun wasan

Sachinnnnnnn sachin..

Posted via CB10

Swadhin

Here cricket means business. Partnership with cricket helped Micromax, Karbon etc etc. Now I hope it will help BlackBerry too. Why it took 6 years to BlackBerry to realise an important fact about Indian market. A BlackBerry logo on Sachin's No 10 Jersey could have done some wonders for them.

Shatrugan Joukani

Haha true.. show him holding the new z3 even now and about million will go buy it on the 1st day of Launch

Posted via CB10

Q10Nutter

Im sure he'll be given a Z30. But the Z3 will benefit too!

Q10SQN100-3/10.2.1.2228, Z30, Z10, iP5, SGS3

Riddymon

I'm a Sunrisers fan myself but any positive blackberry news is good news to me :)

Posted via CB10

arnavrs

Can't find the channel now. :S
I had even subscribed to it

Posted via CB10

jv9300

Ditched Royal Challengers for Mumbai Indians. Same way i jumped from Mclaren to Mercedes.

Q10Nutter

Clever!

Q10SQN100-3/10.2.1.2228, Z30, Z10, iP5, SGS3

blackberry008

This is a great partnership.

Blackberry and India are starting to do really well.

I think India can give blackberry a huge push. India show them how to do it.

www.apktrain.com for Android apps from your blackberry 10 browser

TrueKulcha

This is amazing and a very smart move on the part of BlackBerry. Now I know why MI was always my favorite team.

Posted via CB10

bhrgvr

thats cool... I have joined the channel... looks like there is an RCB Channel too

venky2k1

Happy for BB for this move from a marketing/visibility perspective but can't stand MI as a team. Never.

raino

Very good partnership on many levels.

-The IPL is quite a big deal when it's on. Dominates prime time TV. I do wish they had partnered up a couple of years sooner though.

-The Mumbai Indians are one of the premier teams in the league, with big name stars, good, winning records and stable leadership/ownership from one of the country's leading business families, the Ambanis.

-While the sport played is cricket, the tournament's much more about entertainment. Wider audience=more eyeballs.

Prannoy Sarkar

Is that pin correct? Coz I see a different pin for the channel.

Posted via CB10

tvst28

I believe the Channel PIN posted in the article is wrong. It's actually C0037459C. For CrackBerry readers who are unfamiliar with cricket or specifically the Indian Premier League, this kind of a tie-up with one of the IPL franchises (and one as big as Mumbai Indians) can do wonders for brand visibility. The viewership for any of these matches is insanely and it really dominates prime-time TV in India for the couple of months that it's on every year. And that's not even including the global viewership for the tournament.

Also, that's a pretty cool picture to go along with this article!

meherzad87

Guys that channel was a scam thought from the very beginning the real deal is C0037459C

Apparently the channel must be removed. Team Crackberry kindly take note.

Official Mumbai Indians channel : C0037459C

Posted via CB10

all3n7

Cricket cricket..

" Initiated from my QNX10 "

DonMarcello

Cricket and BlackBerry are big in the Caribbean, it would be cool if BlackBerry partnered with the Barbados Tridents in the CPL(Caribbean Premier League).

aaakratish

Thank God! Finally some wise step in marketing. It will be great if they launch z3 during Ipl only and promote it there. Will grab a lot of attention. At least people will start knowing the names of BlackBerry products which till now few knew about.

tushargkwd

India is a nation with a billion strong population and great purchasing power... If you sell them the product with the right attitude.... the word of mouth is enough...

But please.. first do some TV ads and feature your products in a better way!!!

Posted via CB10

CherokeeMarty

Now if BB can get its logo on the jerseys of Liverpool, and then the Patriots....

rrahul666

Incorrect Pin noted up there. The correct PIN is C0037459C

Posted via CB10