BlackBerry highlights why the Passport just might be the device for you!

By Bla1ze on 7 Jul 2014 05:00 pm EDT

While some folks are already sold on the BlackBerry Passport and will be picking one up as soon as possible, there are still plenty of folks out there that seem to be on the fence about the device, and understandably so. It's new, it's different, and takes a different approach to the smartphone. In an effort to help push even more folks towards the Passport, BlackBerry has taken to their own blog to show (and tell) readers why the Passport just might be the device for them.

  • Stuck in a Rectangular World - We've been living in a rectangular world for quite some time and know it's a great ergonomic design that drives content, media consumption and quick communications. However, the rectangle has become a de facto approach to smartphone design, perhaps limiting innovations. Just as a PASSPORT is the universal symbol of mobility and was the inspiration for the size and form factor of this device, your passport becomes your ticket to open new doors of opportunity.

  • It's Hip to be Square - There's a marriage of form and function with a rhyme and reason to it. The Passport offers a unique 4.5" inch square screen with full HD capabilities. It offers the same viewing space as a 5" inch phone but offers an even better viewing experience because of the screen's width. Based on academic typology, the optimal number of characters on a line in a book is 66 characters (current rectangular smartphones show approx. 40 characters and BlackBerry will show 60 characters). BlackBerry Passport offers its size and aspect ratio to accommodate these characters, making it the ideal device for reading e-books, viewing documents and browsing the web. No more worrying about portrait or landscape modes, and no; you aren't missing anything. Consider how IMAX screens start with a more traditional 16:9 aspect ratio projection for conventional movie trailers and then expand to their true dimensions (and the audience goes, "ooh"). The Passport is like the IMAX of productivity, and you don't have to sacrifice screen real estate, vertically or horizontally.

  • A Tool for Many Trades - In being designed from the ground up for the working professional in mind, the BlackBerry Passport will be the perfect device for many scenarios. Let's take a look at a few use cases:

For architects and mortgage brokers, imagine being able to look at full designs and schematics on the go, and still being able to handle piles of virtual paperwork with ease.

In the healthcare field, picture being able to go through x-rays or medical documentation in the office with a patient, on a device that can maintain the necessary security standards for HIPAA compliance.

In the area of finance, how about navigating your Web-based trading platform on your device? With enough screen real estate, you can clearly see the fluctuation in your stock and determine whether it's time to sell.

Writers will truly be unlocked with a navigable keyboard, while the large square screen enables faster content development and delivery. When you are looking to type stories or notes, your virtual keyboard doesn't cover most of your screen.

Sold yet? As September gets even closer we're sure to see even more people change their minds about the Passport but of course, there's going to be some holdouts as well. Pictures, video and other people's opinions only go so far and nothing beats getting the device in your own hands and trying it out for yourself. With that in mind, anyone just waiting for all the fuss of the Passport to be over so we can get into the BlackBerry Classic love instead? Sound off in the comments and let us know!

Reader comments

BlackBerry highlights why the Passport just might be the device for you!



I need to see it in action. I want a large screen. Hell I think I could rock a 6 inch phone. This is tempting though just need to get my hands on it to decide.

Posted via CB10

Yep, a large screen, for spreadsheets... Until you need to type out equations, which you have to do A LOT in spread sheets unless you're simply recording things. I make my spreadsheets actually do something, like entering an amount in one cell will automatically calculate something in another. In that case, half of that "big screen" will be covered by a virtual keyboard... Man, imagine if only there was a way to see those symbols without the need of a second virtual keyboard on the screen... I know it's a crazy idea, but imagine if they could print them right on the keys, and have another key, maybe called "alternate" or "alt" for short that you can hold and type out any equation you need. Heck, even without the need of equations, even numbers require the virtual keyboard... *scratches head*

Print them right on the keys?? Technology hasn't advanced that much. Give it another few years. Lol.

I agree. Why couldn't they stay with the same tried and true keyboard layout? I'm waiting on the Classic.

Posted via CB10

Maybe they'll have to create a Passport Classic next year... :) (secretly hoping they will)

Posted via CB10

That's the ( sad ) reason i'm going to have to go with the Classic as well i'm afraid. :(

Big screen filled with stupid symbols. Ugh.... 5 steps forward 10 steps back.

As stated elsewhere this is my fear also. It costs nothing to include the symbols. They could incorporate all these extra features while maintaining tried and true hardware and productivity features. Look how wide the keys are... possibly TOO wide. there was room for additional keys and, obviously, symbols. I hope they've beta tested the heck out of this thing and flaws don't become evident the second it hits the market. BlackBerry keyboard lovers weren't asking for a third layout. Is this intended to appeal to a new market? What is possibly gained by removing the symbols? It looks cleaner? My fear is our designers have been infected by an apple-esque attraction to form over function, or even worse, "we did it because we could do it". Sigh... please prove me wrong, John Chen...!

Posted via CB10

In the Passport size? I like the Passport size. But want the traditional keyboard. I thought the classic was a more traditional form factor. I'm being greedy... want it all :) (plus think it makes sense)

Posted via CB10

With all the apps made for a 16:9 aspect ratio. It is not nice to Black bars watching wide screen shows

Posted via CB10

It says specifically it's being designed for the "working professional". Not sure the apps you may be thinking of would fit into that category. I could be wrong though.

Posted via CB10

Lol.. took me a moment to get it. :)

Posted via CB10 using my Zed30 check out my channel @ C00121C1B

BB has had too many mis-steps for me.
I was an early buyer of the newest technology> PB and Z10
Both did not capture the imagination of the retail buyers.

I will wait and see before I enter into a purchase of (any) new goods including the Passport.

On the other hand, I am a faithful owner of BB stocks from the time the press said 'BB was near death'.
I believe BB will survive, but, not perhaps on hardware as the main cash cow.

I also am a devout berry fan, but my Z10 was absolutely awful. Wouldn't send pics as mms'. Unfortunately, Blackberry was of no help. I was so excited for the release of BB10 that this was the first device I had just outright purchased (no new contract). So I can sympathize. I have since gone to a Q10. I believe that with a better app store (Amazon should help), and some outside the box, but true to Bberry form, they can return to compete with Apple and Android. Gotta have dev's on board though, because as great of a business and communicating device as they are people want to use their devices for fun as much as productivity.

Posted via CB10

Yes, my Z10 does takes care of my needs, but with work a-rounds.

It does not have the app support needed to make it first class.
There is a Catch 22. App devs make stuff for the products that people buy (their profit motive).
If people don't see the product has an inadequate number of apps then they don't buy it.
With no increased sales of the product the app devs do not make new apps for it. ....

Regarding the OP: The Passport needs more than BB auxiliary support.

Z10 is one if the world's best phones, I'm so happy I got mine and still loving my pb after all this time

C00121953 channel for car freaks!!

I own Z10 from day one and I do regret getting this phone and paying full sticker price. There are many things I can live with with this phone but I cannot stand its horrible battery life. It is absolutely horrible. This phone is far from being the best. I wish i waited for Z30. This is far better phone. As to Playbook. Terrible device again. i am glad i sold it when i did. Playbook simply does not compare with iPad or Nexus 7. Crappy resolution, no support from developers, on os updates etc. etc. etc. Yes Playbook is cheap but as there is a saying "You get what you paid for".

No! Not first because I was reading the official blog * furious !

Carbon Fiber Z10 w/Leather Holster

the more I see and hear about the Passport the more I am in belief that BB just may have something special here. I want one for sure.

The only thing wrong with this phone are the corners. If they were more rounder, the phone would look a hell of a lot sexier.

My only concern with the passport is that it can only be used with two hands :/

Posted via CB10


The corners can either be aladeen shape or aladeen shape, just as you can be HIV aladeen or HIV aladeen.

Makes a huge difference, ROTFL

Pasted via CB chen

That might hold true for unknown or yet invented things but BlackBerry has a stigma to overcome. I'm just not convinced at the moment one phone will change the tides.

It has to be a unified effort on all fronts to get the job done!

Posted via CB10

Start with marketing and advertising. Not with a questionable product that has even the most die hard of blackberry supporters shaking their heads.

Blackberry always.....

"We" are nodding in approval. We means many here.

Go ask around, a multitude those folks that were put off by its design first, but now even consider going from all-touch to THIS.

Pasted via CB chen

I'm Missing how the Passport is innovative?

Is there something new about the 1x1 aspect ratio? Maybe the keyboards where they couldn't decide between physical and virtual?

The Passport is a risk.... But it is not really innovative.

Posted via Android CrackBerry App

It's the most friggin' awesome PDF and document reader for professionals, man, no other device will let me read PDF tech manuals and paperwork with such comfort and still be portable. The Q is just too small. Portable, usable, fast, awesome, but too small for serious digging in manuals, diagrams and legalese.

Turn to Landscape mode and have half of the page disappear when you do? Or only a slither of visible text to edit? No, thanks, dear beloved Z10, my lovely media consumption device. I have one and like it, but THIS is a breakthrough device. For me. Just for me.

Others? ... are entitled to their opinion. Glad if they get some good use out of this, too.

Pasted via CB chen

I'm concerned for it, but I hope it will do well. it hasn't fared too well in the comments of the AC post, which doesn't bode well because it is towards android that BB has been loading users lately

Posted via the Android CrackBerry App!

You know what the copycats are waiting. They have the market they are going for. So if you are not in that niche, why bother. Let the architects, doctors, business people decide.

"Oh, we have BOTH kinds of music here! Country AND Western!"
(Blues Brothers)

From my Neutrino Powered Z10

Sorry OP but God is on our side. It says so in Genesis. To paraphrase, In the first six days, God created the heavens and earth. On the seventh, he rested, building a 4.5 inch HD smartphone, with quad processor and qwerty keyboard.

Now, who would against God and incur his wrath?

Posted via CB10

You are right on that one:

For it is written, As I live, saith the Lord, every knee shall bow to me, and every tongue shall confess to God.
- Romans 14:11 (KJV)

That at the name of Jesus every knee should bow, of things in heaven, and things in earth, and things under the earth;
And that every tongue should confess that Jesus Christ is Lord, to the glory of God the Father.
- Philippians 2:10,11 (KJV)

Shared from e-Mmanuel Bible Reader for BlackBerry 10

See you when we get there. :-)

Pasted via CB chen

What? You don't think a phone specifically designed for the 500 or 600 people out there in the world who need a spreadsheet friendly smart phone wont succeed? Dude, you're off your rocker. This thing is going to be a mad success.

I'm with the majority that wasn't sure about it when the first few images leaked. Now that we've seen newer photos and videos, I'm sold. I want that beast in white. C'mon Verizon!

Posted via CB10

Totally. It must be up in the thousands by now. Clearly BlackBerry is a marketing machine. Their Blog has to be one of the most visited sites on the internet. I'm not saying they did anything wrong here guys. I'm just saying 1 blog post doesn't mean anything. If they have a real marketing plan to push the device great. But a blog post is a small, rather insignificant step.

Posted via CB10

I think that this blog, their fact check site, some other new site they're doing that I can't remember right now and the numerous letters to the public from Chen on security and marketing would say they are heading in the right direction.
But yes, more still needs to be done. More marketing always needs to be done

Posted via CB10 I

It's a good start but nobody outside of the readers on this site and BB employees are going to read that blog post. Go big or go home. The 'business users' are pretty much everyone not just a niche market like in 2005. Get some good TV ads (plural) explaining this and not the same ineffective commercials for 9 months straight.

Posted via CB10

Many other tech blogs have weighed in on BlackBerry's Passport article. Engadget, TechCrunch, CNET, Android Central, etc.

Posted via CB10

The blog post has racked up over 90,000 views, and was picked up by The Register, eWeek, ParisLemon, PC Magazine, Ars Technica, Inquirer, Engadget, Electronista, Softpedia News, SlashGear, Gearburn, DailyTech, Digital Trends, TechCrunch, Ubergizmo, BerryReview, Android Central, and Tech Times, among others. It was also on the front page of TechMeme.

There's tangible interest in BlackBerry Passport. It's gonna be polarizing, but people (you included) are discussing it.

Just sayin'.

Browsing on this thing with the fastest and most HTML5 compliant browser in the universe should be kickass.

Keep up the momentum blackberry!

Posted via CB10

No, he said the MOST compliant HMTL5 compliant browser, not the most Google compliant browser. Huge difference.

The width of the Passport's screen combined with a physical keyboard may even make me give up my dreams of a BB10 slider.

Posted via CB10 on Z10

I really wanted a bb10 Torch, but I could care less after having my Z30 for the past year, even the Q10 is enough on its own (for work, but not media as much). The Passport could definitely be the best of both!

Tapped and flicked from my BlackBerry Z30!

Interested. But want to see it live in action.
Hope the blackberry store in Dubai will have it soon.

Posted via the best. Z30!

Yes, I'm definitely getting the Passport. I went from a Bold 9900 to a Z10, opting for a bigger screen and sacrificing a physical keyboard. The BlackBerry Passport meets my criteria: big screen plus physical qwerty! Awesome! xD

Posted via CB10

I did the same thing wanting more screen real estate then sold my Z10 for a Z30. The Passport gets me back into a qwerty. Thank God

Posted via Z30 C0002FDEF

It's really an innovative device and although I am fill touch screen fun, I will give a try because I think it will be more helpful for my job, because of the square screen.
It would be easier for reading a PDF as well as for working into my company 's software program when I am on the go.

Sent from my Z 30

I find myself rotating the Z10 to see "the rest" of a web page, so square solves that problem.

However as for why it's on portrait mode is the first place, one hand typing without fear of dropping the device.

I'm torn. If it fits in the pocket, price will decide for me.

Me too. I have to rotate my Z10 to do banking and pay bills. Hopefully, I don't have to with this screen.

Using Z10, wanting Z30, eyeing Windermere

Exactly!! I have the z10 when you rotate the phone the keyboard uses half of the screen, the square screen solves that. My only concern is if apps that were designed to work on rectangular phones will work on the passport or not.

Posted via CB10

The distinct shape, the multifunctional kb and the hardware specs put together spell B-A-D-A-S-S. I'm getting one for sure

Posted via CB10

I thought that was a good comparison as well. Two great Canadian innovations!

Sent from my Z10. Or was it my Q10? Either way, it was sent from an awesome phone.

'Just as a PASSPORT is the universal symbol of mobility and was the inspiration for the size and form factor of this device...'

Thank goodness they didn't call it Suitcase

Posted via the Android CrackBerry App!

I can't wait anymore

Posted via CB10 on my awesome black Q10 or my white sexy Z10

Huey Lewis "Hip to be Square" Potential marketing campaign...finally? Their own language in the blog...

Nice Photo, work an excel sheet like on a desktop. Sweet!

"Classic" better be called "Bold Q20" or "Bold 10" Keep Bold Alive, would Apple Kill iPhone? 

I like that fact that BlackBerry is trying to be innovative and try something new, however, one of my main criteria for choosing a phone is how it fits in your hand. The Z30 is the right size for me and I seriously doubt that the passport will get me to switch devices.

 Z30 Rocks 

It's banana for scale you idiots! Not glasses!

Posted via the Android CrackBerry App!

It's fitting.

Now a lot of folk won't need their glasses anymore to read stuff. Glad I haven't reached that age yet...

Pasted via CB chen

As a Landscape Architect. I want more than a 4.5" rectangle. I use my Playbook all the time and consider it the minimum I want to use for dwg viewing.

I would like to see the Passport with the keyboard being used for screen real estate. I understand the square concept, but would like to see it at least 5" sq.

I'm extremely interested in the Passport. But if AT&T, Verizon, and Best Buy doesn't support it, it will be DOA in the USA. If we continue to walk into stores and they tell us Blackberry is not what we want, it won't sell.
Come one BB, let's do some advertising, promotion, and TRAINING of store salespeople.

Will definitely take a very serious look at the Passport when it comes out. Even if I am more than totally satisfied with my Z30. There is something about the square screen that really makes it very enticing.

It fits in many commercial applications. I can see it being a great business tool. Its all about getting things done in the most efficient way possible. If I don't have to return to get NY tablet or ltop because the phone image is to small it saves me time. That's really what the passport is about its much more then a phone in fact the phone is probably the smallest feature of the device.

Posted via the Android CrackBerry App!

That was a good article. Funny disclaimer at bottom lol. Although as of now I'm touch screen converted I will give the passport a try for sure.

Posted via CB10

I think this device is just a prophet who can tell us about the close future of phones - but I was thinking that maybe the ancient Custommers of BlackBerry will be afraid to jump the gap and just prefer the Classic. Seems to be that only fans as ours will be intersted...
What do you guys think about it?

Posted via CB10

Not gonna lie, wish it was prettier. But I've got a feeling it's going to be amazing so I guess I'm sold.

Posted via CB10

I just this morning pulled the trigger on another $150 Koodoo Q5 so I can play housing color swap with the cool kids. Not retiring my Z10. This could be the start of my drawer full of phones. I am tempted to add a Passport as well as the next full touch. The more toys the merrier.

Posted via CB10

Heck ya... as soon as I grab this passport, my current black Q10 is getting the white with gold trim treatment.

Prob a huge waste of money, considering the Q does everything I need it to, but... u cant apply logic to an addiction I guess haha

Just put it up for sale. I have to buy one just to try it out. I fully see the screen as being an asset in business. I love my z30, this could beat it though. Besides BlackBerry needs a device that makes people say......WTF is that?!

Posted via CB10

It's to wide to use one handed like so many great BBOS devices before. The classic is definitely the way to go.

Posted via CB10

There's a problem touched on by the main article - HANDS ON. Will carriers actually have this device on the floor, charged and working? I've yet to see a Z30 and would like a hand-on with it. So, unless BB does a bang up job with carriers this time around, I don't see how I or many others will get a HANDS ON experience with it.

Nope. Will not be sold in North America. Hope it makes it to shop BlackBerry by 2015.

Poetry in Motion

Seems a great device for keeping you connected to all your activities, for additional competitive advantage in the box should be included an at least a basic protective case , because it might be difficult to buy it around, as the market promote and support different devices .


Looks great on the table and in hand I must say, but it's going to look very odd when you make or take a call, putting it to one's head.

Using a BlackBerry Z10! The "UnDroid"!

Is the passport a touchscreen also? Anybody let me know, if it ain't that's a deal breaker for me for sure, other than that I'm 90% sold.

Posted via CB10

It's a touch screen. Not sure if your question was a joke.

Tapped and flicked from my BlackBerry Z30!

As long as it's got a touchscreen I'm sold, can bit wait to pick this bad boy up! Fuckin boss phone 4 real.

Posted via CB10

This is one of those statements that makes me wonder if you were being sarcastic, or... just ignorant lol

But yes, it has a touchscreen. All bb10 devices ever made, and ever to be made will have touch screens...

Great that they're putting this on their blog. But that's for the BlackBerry fans who read the blog. How about letting the rest of the world know about it. They really need to do better in their advertising.

BlackBerry relies on us to spread it all over the social media and annoy the hell out of our friends.

ॐ BBM channeling at C003910CB

Many other tech blogs weighed in on the BlackBerry Blog article too. CNET, TechCrunch, The Verge, Engadget, etc... granted they all live to bash BlackBerry, but they are spreading the word of this device though. It's a real conversation piece...

Posted via CB10

Get rid of the keyboard and make it full touch screen and maybe. With the keyboard attached, nah! Not my cup of tea at all BlackBerry. Thanks, but no thanks!

Careful! BlackDroid in action!

T-84 days... as i prefer to be positively surprised i expect it to launch at the end of september... so 84 days to wait... would be better at the beginning of September though....Ithe wait is sooooo looooooongggggg....

Luckily the wait is during summer... I figure it would feel longer during winter. I'm counting down too!

Posted via CB10

To early to say. There are problems of typing in 10 didn't open all the files android opens. hope BlackBerry will fix all this before releasing passport !

Posted via CB10

And Android devices open "zero" legacy or BB10 apps, and it definitely doesn't have the superior BB10 OS.

Posted via CB10

The only way it would work is tight - and I mean tight - integration with voice recognition via a Bluetooth headset. There is no way in Hades that I'm putting that thing up to my head to take a call.

Posted via CB10

Look at the bright side. It could double as a sun visor if you are out on a bright day.

Blackberry always.....

I would love one even know I don't want it for business. I want something different and new jut because.

Love it.

Posted via CB10

is my future perfect Blackberry device!! the best of the best the awesome and non-fearful Blackberry Passport!! come on !! Blackberry keep Walking to the future!!

The fact that they went against the current came up with a new design made me sold! Hopefully I'll get my hands on one

It is and will be a great device but I feel that it will be a business favorite but the regular user will see it odd.

ΛהƊ¥ ®  Z30

Odd sometimes sells well. What makes this device interesting is its different. Now watch the competition start pumping out square devices.

I'm already imaging how to 'accidentally' destroy my Z10 so I can pick up one of these as soon as they're available. White, Black, whatever, this will be the gotta have it device for business people everywhere, I don't care what my teenage daughter and her iFriends think is cool, this is the real thing. Thank you BlackBerry, thank you.

Posted via CB10

This is the device for me. I hope they sell it through their online store as well. I want them to receive all the proceeds and not Rogers. Their last fiasco with the z30 completely bothered me.

I'm a physician and full time hospitalist from Emergency room to intensive care unit. I will love to use my BlackBerry to see radiography, CT scans and lab results without going to a computer station at the ward or carrying around a large tablet. I think the passport can do the job. Just need the programs to do this being able to run on BB10.

Posted from my flagship Z30

This is possibly the only Qwerty that might be able to pull me away from all touch. The screen size is redonk. I'm just holding out till I know whether or not they make a 5.5-6" phone.

Posted via CB10

Lol. I use Google Sheets and I can see A-J on the spreadsheet in my HTC One M8. I am going to call BS on this picture.

I hope the BlackBerry Passport succeeds because competition will breed innovation, but I am not sold on them zooming in spreadsheets on the iPhone and Android while being zoomed out on the Passport to somehow show that it is superior. This is a pretty shallow and disingenuous form of advertisement.

Posted via the Android CrackBerry App!

Just compare the pixel width:

HTC One M8 = 1080px
BlackBerry Passport = 1440px

Exactly 1/3 larger than M8

ॐ BBM channeling at C003910CB

Yeah, but you miss out on the 1920 on the M8 being larger than the 1440 and with the Minuum keyboard, you don't lose any screen real estate if you are in landscape mode.

I don't want the Blackberry Passport to fail, but I think this is a disingenuous form of advertising.

Not only does it give a better width, it maintains height. It's a factual comparison. I have the z30 which I think is the best device to date, but I can't argue that the passport may be on to something big. No more rotating a device to gain real estate is huge. Also the keyboard is going to set the new standard for mobile. I will say the passport is definitely not for everyone, and perhaps not a consumer device at all. It will be a huge business device. Huge!

Posted via CB10

We are all entitled to our personal opinions and I value yours. However, I will note that my HTC One M8 absolutely mops the floor with the Z30. The screen resolution on your Z30 is quite low at 720X1280, the speakers are subpar, plastic is certainly not king, you only have 16GB internal storage and can only expand with a maximum 64GB micro SD card.

The M8 has dual front facing speakers that are widely regarded as the best on the market, a much higher resolution at 1080X1920, an aluminum unibody frame, 32GB of storage standard and can accommodate a 128GB micro SD card. Hardware aside, it has Android's ART runtime, and all the amazing Android apps that were designed to run on it.

I hope Blackberry makes a comeback because I loved my old 8330 and 9630 Blackberry phones, but I can't fathom how you could regard the Z30 as being the best device to-date-- unless you mean the best "Blackberry" to-date; which I would agree with you on.

No arguing that the HTC device has great specs, but it is clear you have no hands on time with a Z30...

128gb cards work fine in the Z30. It supports exfat so will accommodate larger cards when they come out... just as all other bb10 devices do.

Also - the Z30's speakers are not subpar, and in fact these two devices set the standard for mobile audio. Z30 is no slouch...Have a listen to a comparison:

Posted via CB10

Thanks for the link to that video. I have seen it previously and watched it again. You will note that there are a couple of problems here. First, the Z30 when it gets bumped up to full volume about 3 minutes or so into the video, starts to suffer from distortion, which then causes the "reviewer" to no longer put the volume up as far as it can go because the speakers can't handle it.

The other issue is that the Z30 sounds much tinnier at higher volumes. This is most prevalent toward the end of the video.

Also, the "reviewer" did the best job he could to find songs with as little bass as possible, which would show the massive difference in audio quality between the Z30 and the One M8. Try throwing the volume and bass up on something like Coolio's Gangster's Paradise, Nicki Minaj's Superbass, or Warren G's Regulate-- the difference will be substantial.

I will not dispute that the Z30 has a louder, nicer sounding speaker than a Samsung Galaxy S5, but when it comes to the HTC One M8, the reviewer used songs that do not showcase the power of the HTC One M8's speakers that absolutely with no doubt trounce the Z30 and the rest of the competition.